LUUP Celebrates 6th Anniversary & 6 Million App Downloads with '6th Anniversary x 6 Million Chosen Campaign' Starting May 1
Luup Inc. announced a campaign from May 1 to May 25, 2026, celebrating its 6th anniversary and 6 million downloads, offering new users 10 days of unlimited free rides and the first month free for new subscription plan members.
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- 📰 Published: April 23, 2026 at 22:00
- 🔍 Collected: April 23, 2026 at 13:31
- 🤖 AI Analyzed: April 23, 2026 at 15:22 (1h 50m after Collected)
Luup, Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Daiki Okai; hereinafter "Luup") will hold the "6th Anniversary x 6 Million Chosen Campaign" from May 1 (Friday) to May 25 (Monday), 2026, to commemorate the 6th anniversary of the launch of the micro-mobility sharing service "LUUP" and exceeding 6 million cumulative app downloads.
Background
Under the mission of "creating an infrastructure that makes the entire city feel like a station front," Luup operates the micro-mobility share "LUUP" to solve mobility issues across Japan through its business. The number of ports has exceeded 17,000 nationwide, and the service area has expanded to 18 prefectures and a total of 74 municipalities. It is used as a daily means of transportation in various scenes such as commuting to work/school, shopping, going out, and sightseeing.
Reaching our 6th anniversary since launching in May 2020, cumulative app downloads have surpassed 6 million. We are holding this campaign to express our gratitude to everyone who uses LUUP daily, and to encourage the "first step" for those who have not yet used LUUP.
For those registering on the LUUP app for the first time, we will gift "10 days of unlimited rides," and for those not yet subscribed to the subscription plan, "first month free for the subscription plan." Furthermore, on our official SNS account, we will run a giveaway where you can win a 1/12 scale figure of a LUUP e-scooter.
6th Anniversary Special Site
To commemorate the 6th anniversary of the service launch, we are publishing a special site. This site introduces data showing that LUUP has become established as a daily means of transportation. You can see the reality from data showing that "about half of the rides are under 2km" and "60.8% of users said it became a reason to go out."
Special Site URL: https://lp.luup.sc/promotion/2026-05-01-6th-anniversary
"6th Anniversary x 6 Million Chosen Campaign" Details
- Period: May 1, 2026 (Fri) 12:00 to May 25 (Mon) 23:59
*This campaign is subject to change or cancellation without notice.
- Target Areas: Tokyo, Eastern Tokyo (east of Arakawa), Yokohama, Kawasaki, Osaka, Shin-Osaka, Kyoto, Utsunomiya, Kobe, Nagoya, Hiroshima, Sendai, Fukuoka, Onojo, Asagiri, Takamatsu, Kitakyushu, Hamamatsu, Naha, Sapporo
*Areas other than the above are not eligible.
(1) 10 days of unlimited rides for new registrations (30 minutes x unlimited free)
Those who register for a LUUP app account for the first time during the campaign period will get unlimited free 30-minute rides for 10 days from the registration date. From commuting to work/school to weekend outings and shopping, you can fully try out a life with LUUP.
- Period: May 1, 2026 (Fri) 12:00 to May 25 (Mon) 23:59
- Target: Those who registered a new account during the campaign period
- Benefit: Unlimited free 30-minute rides for 10 days from the registration date
(2) Subscription plan first month free
If you join LUUP's subscription plan for the first time during the period, the first month's monthly fee (980 yen) will be free. While subscribed, a 30-minute ride costs 200 yen (*in Tokyo/Osaka), making it more economical compared to pay-as-you-go use (650 yen/30 minutes).
- Period: May 1, 2026 (Fri) 12:00 to May 25 (Mon) 23:59
- Target: Those who join the subscription for the first time during the campaign period
- Benefit: Subscription monthly fee is free for the first month (normally 980 yen/month)
*The regular monthly fee will be charged from the 2nd month onwards.
(3) 1/12 Scale E-scooter Figure Giveaway
We will give away a 1/12 scale figure of a LUUP e-scooter to 6 lucky winners selected by lottery from those who follow LUUP's official X account and repost the target post.
- Period: May 1, 2026 (Fri) 12:00 to May 25 (Mon) 23:59
- Prize: 1/12 scale LUUP e-scooter figure (6 winners)
- Participation conditions: Follow LUUP's official X account & repost the target post
*Winners will be contacted via X direct message.
[Notes]
Regarding the 10-day unlimited ride for new registrations (30 minutes x unlimited free), eligible free rides are limited to users residing in Japan. Whether or not you reside in Japan is determined based on our prescribed criteria. Please note that even users residing in Japan will not be eligible for free rides in cases prescribed by us, such as re-registration or if there is a suspicion of fraudulent use in the past.
Background
Under the mission of "creating an infrastructure that makes the entire city feel like a station front," Luup operates the micro-mobility share "LUUP" to solve mobility issues across Japan through its business. The number of ports has exceeded 17,000 nationwide, and the service area has expanded to 18 prefectures and a total of 74 municipalities. It is used as a daily means of transportation in various scenes such as commuting to work/school, shopping, going out, and sightseeing.
Reaching our 6th anniversary since launching in May 2020, cumulative app downloads have surpassed 6 million. We are holding this campaign to express our gratitude to everyone who uses LUUP daily, and to encourage the "first step" for those who have not yet used LUUP.
For those registering on the LUUP app for the first time, we will gift "10 days of unlimited rides," and for those not yet subscribed to the subscription plan, "first month free for the subscription plan." Furthermore, on our official SNS account, we will run a giveaway where you can win a 1/12 scale figure of a LUUP e-scooter.
6th Anniversary Special Site
To commemorate the 6th anniversary of the service launch, we are publishing a special site. This site introduces data showing that LUUP has become established as a daily means of transportation. You can see the reality from data showing that "about half of the rides are under 2km" and "60.8% of users said it became a reason to go out."
Special Site URL: https://lp.luup.sc/promotion/2026-05-01-6th-anniversary
"6th Anniversary x 6 Million Chosen Campaign" Details
- Period: May 1, 2026 (Fri) 12:00 to May 25 (Mon) 23:59
*This campaign is subject to change or cancellation without notice.
- Target Areas: Tokyo, Eastern Tokyo (east of Arakawa), Yokohama, Kawasaki, Osaka, Shin-Osaka, Kyoto, Utsunomiya, Kobe, Nagoya, Hiroshima, Sendai, Fukuoka, Onojo, Asagiri, Takamatsu, Kitakyushu, Hamamatsu, Naha, Sapporo
*Areas other than the above are not eligible.
(1) 10 days of unlimited rides for new registrations (30 minutes x unlimited free)
Those who register for a LUUP app account for the first time during the campaign period will get unlimited free 30-minute rides for 10 days from the registration date. From commuting to work/school to weekend outings and shopping, you can fully try out a life with LUUP.
- Period: May 1, 2026 (Fri) 12:00 to May 25 (Mon) 23:59
- Target: Those who registered a new account during the campaign period
- Benefit: Unlimited free 30-minute rides for 10 days from the registration date
(2) Subscription plan first month free
If you join LUUP's subscription plan for the first time during the period, the first month's monthly fee (980 yen) will be free. While subscribed, a 30-minute ride costs 200 yen (*in Tokyo/Osaka), making it more economical compared to pay-as-you-go use (650 yen/30 minutes).
- Period: May 1, 2026 (Fri) 12:00 to May 25 (Mon) 23:59
- Target: Those who join the subscription for the first time during the campaign period
- Benefit: Subscription monthly fee is free for the first month (normally 980 yen/month)
*The regular monthly fee will be charged from the 2nd month onwards.
(3) 1/12 Scale E-scooter Figure Giveaway
We will give away a 1/12 scale figure of a LUUP e-scooter to 6 lucky winners selected by lottery from those who follow LUUP's official X account and repost the target post.
- Period: May 1, 2026 (Fri) 12:00 to May 25 (Mon) 23:59
- Prize: 1/12 scale LUUP e-scooter figure (6 winners)
- Participation conditions: Follow LUUP's official X account & repost the target post
*Winners will be contacted via X direct message.
[Notes]
Regarding the 10-day unlimited ride for new registrations (30 minutes x unlimited free), eligible free rides are limited to users residing in Japan. Whether or not you reside in Japan is determined based on our prescribed criteria. Please note that even users residing in Japan will not be eligible for free rides in cases prescribed by us, such as re-registration or if there is a suspicion of fraudulent use in the past.