“LUUP” Service to Resume in Sapporo, Hokkaido on Wednesday, April 15
Luup, Inc. will resume its micro-mobility sharing service in Sapporo, Hokkaido, on April 15, 2026, following a winter suspension. To mark the occasion, the company is hosting a safety workshop in collaboration with local police and Tokio Marine, and launching an "Unlimited Ride Campaign" through April 22.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 20:00
- 🔍 Collected: March 30, 2026 at 22:56 (2h 56m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
Luup, Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Daiki Okai; hereinafter "Luup") will resume the provision of "LUUP" in Sapporo, Hokkaido, starting at 10:00 AM on Wednesday, April 15, 2026. On the same day, in collaboration with the Hokkaido Prefectural Police, Tokio Marine Holdings, Inc. (Headquarters: Chiyoda-ku, Tokyo; Group CEO: Masahiro Koike), and Tokio Marine & Nichido Fire Insurance Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Hiroaki Shirota), the company will hold a safety workshop at the Akarenga Chosha Garden (Location: 6-1, Kita 3-jo Nishi, Chuo-ku, Sapporo). Furthermore, an "Unlimited Ride Campaign," which allows all users to ride LUUP for free for up to 15 minutes as many times as they like, will be held until Wednesday, April 22.
Background
Luup operates the micro-mobility sharing service "LUUP" nationwide with the mission of "creating an infrastructure that turns the entire city into a 'station front'." By comprehensively handling electric, small, single-person vehicles such as electric-assist bicycles and electric kickboards, and establishing first- and last-mile transportation, the company aims to realize a society where everyone can move around comfortably.
In Sapporo, the service was launched in July 2025 to contribute to solving mobility issues such as alleviating chronic traffic congestion, securing last-mile transportation, and improving the mobility of tourists (*). Following a winter suspension, the service will resume this year on Wednesday, April 15. To further improve convenience, the number of ports has been increased from 67 last year to 85. We aim to contribute to the further revitalization of the city by ensuring that Sapporo citizens and those visiting for tourism or business can use the service safely and conveniently.
Additionally, with the application of the "blue ticket" (traffic violation notice) system to bicycles starting Wednesday, April 1, interest in traffic rules has increased. To create an opportunity for users to re-familiarize themselves with the correct traffic rules for bicycles and electric kickboards (specified small motorized bicycles), we will hold a safety workshop on the day the service resumes. Furthermore, to allow more people to experience the convenience and exhilaration of LUUP, we will hold an "Unlimited Ride Campaign" exclusively in the Sapporo area.
* Luup press release: "Launch of high-density sharing service 'LUUP' for electric kickboards and electric-assist bicycles in Sapporo, Hokkaido" (https://luup.sc/news/2025-07-07-sapporo/)
"LUUP" Service Overview
- Content: Micro-mobility sharing
- Details: Using the "LUUP" smartphone app, users can ride electric-assist bicycles and electric kickboards to travel from port to port located throughout the city.
- Usage Fees: Basic ride fee of 50 yen (tax included) + time-based fee of 15 yen per minute (tax included)
- Service Start Date/Time: Wednesday, April 15, 2026, at 10:00 AM
* Winter suspension is planned during the snowy season; the final day of operation for this season is Saturday, October 31.
- Available Area: Sapporo City
* For details, please check the LUUP app after the service starts in Sapporo.
- Number of Ports: Approximately 80 ports *Planned to be increased sequentially
- Number of Vehicles: Approximately 180 units (100 electric-assist bicycles, 80 electric kickboards) *Planned to be added as needed
- Conditions for using electric kickboards: Submission of age verification documents and passing the traffic rule test with a perfect score consecutively are required to use electric kickboards. These steps are not required if using only electric-assist bicycles.
- Insurance: Covers property damage, personal liability, and personal injury. (https://support.luup.sc/hc/ja/articles/360051962573)
Safety Workshop Details
To mark the resumption of service in the Sapporo area, we will hold a safety workshop to help everyone re-familiarize themselves with the correct traffic rules. We will explain traffic rules and safe riding methods for bicycles and electric kickboards. Test rides within a designated area will also be available.
[Event Overview]
- Date/Time: Wednesday, April 15, 2026, 10:00 AM – 11:30 AM
- Location: Akarenga Chosha Garden (Location: 6-1, Kita 3-jo Nishi, Chuo-ku, Sapporo)
- URL: https://www.hokkaido-redbrick.jp/
- Access: Approx. 8-minute walk from JR Sapporo Station West Gate South Exit; approx. 4-minute walk from Exit 10 of Sapporo Station on the Subway Namboku and Toho Lines
- Content: Lecture on traffic rules for bicycles/electric kickboards, distribution of user guidebooks, test rides, etc.
- Fee: Free
- Participation Benefit: Distribution of a free first-ride coupon for the LUUP app
- Cooperation: Hokkaido Prefectural Police, Tokio Marine Holdings, Tokio Marine & Nichido
* The event may be canceled in case of rain. In case of cancellation, we will notify you via the official LUUP SNS (https://x.com/Luup_Official) by 9:00 AM.
"Unlimited Ride Campaign" Details
- Period: Wednesday, April 15, 2026, 10:00 AM – Wednesday, April 22, 11:59 PM
- Target Area: Sapporo City *Other areas are not eligible.
- Target Mobility: Electric-assist bicycles, electric kickboards
- Eligibility: Anyone registered with the LUUP app.
- Campaign Content: Rides of 15 minutes or less will be free as many times as you like during the target period.
* Subject to change or cancellation without notice.
[How to Participate]
Download the LUUP app and register as a user. When you start a ride as usual, the 15-minute free period will be applied automatically. Credit card registration is required for user registration, but you will not be charged for rides of 15 minutes or less.
[Notes]
- If the ride time exceeds 15 minutes, the standard fee (15 yen/minute) will be charged for the time beyond 15 minutes.
- Even if you make a temporary stop, no fee will be charged if you end the ride within 15 minutes of the original start time.
- The ride must be ended within the campaign period to qualify for the unlimited ride offer. Please note that if the ride is ended after the campaign period, the offer will not apply.
Safety Measures
Luup prioritizes safety as the top management priority and implements the following measures based on three pillars. For details, please visit our official website (https://lp.luup.sc/safety). For Sapporo-specific safety measures, please see the press release (https://luup.sc/news/2025-08-01-sapporo/).
1. Traffic safety education and awareness for users
- Mandatory perfect score on the traffic rule test
- Rule awareness through app screens, official SNS, owned media, advertisements, etc.
- Holding safety workshops
- Alcohol checks at LUUP ports and guidance by security guards
- Reaction tests within the LUUP app during late-night hours
2. Strict handling of dangerous users
- Warning and penalty system based on "LUDAS," Luup's proprietary dangerous behavior detection system
- Traffic violation point system
3. Improvement of vehicle and service safety
- Continuous improvement of vehicles
- Mandatory submission of age verification documents
- Insurance coverage
- Navigation function
- Wrong-way entry prevention support function
- In-person helmet rental, etc.
For Media: Notice Regarding Interview Requests
We are accepting interview requests for the safety workshop to be held on Wednesday, April 15. If you wish to cover the event, please contact our PR department (pr@luup.co.jp) by [Tuesday, April 14, 5:00 PM] with the following information. Please note that there may be a limit on the number of attendees.
- Media name
- Name
- Contact information (phone number and email address)
- Desired scenes for filming
- Examples of content available for coverage/filming: Interviews with staff, display of electric kickboards/electric-assist bicycles, scenes from the safety workshop, filming of nearby ports, etc.
* Filming of the safety workshop and nearby ports may be canceled in case of rain.
For those interested in introducing LUUP ports
Luup is looking for owners in Sapporo who can host ports. If you have dead space you would like to utilize or an empty parking space, please contact us.
Details here: https://lp.luup.sc/port-owner
[Company Overview (URL: https://luup.sc/)]
- Location: 7F FORECAST Gotanda WEST, 8-9-5 Nishi-Gotanda, Shinagawa-ku, Tokyo
- Representative: Daiki Okai
- Founded: July 2018
- App Download URL: https://ride-your-city.luup.sc/Myjb/cfcdb04a
* The LUUP app can be used on devices with iOS 16 or later, iPhone 8 or later (excluding iPhone SE 1st generation), and Android OS 10.0 or later. Please update the app to the latest version before use.
* Notation: The company name is written as "Luup, Inc." and the service name as "LUUP."
Background
Luup operates the micro-mobility sharing service "LUUP" nationwide with the mission of "creating an infrastructure that turns the entire city into a 'station front'." By comprehensively handling electric, small, single-person vehicles such as electric-assist bicycles and electric kickboards, and establishing first- and last-mile transportation, the company aims to realize a society where everyone can move around comfortably.
In Sapporo, the service was launched in July 2025 to contribute to solving mobility issues such as alleviating chronic traffic congestion, securing last-mile transportation, and improving the mobility of tourists (*). Following a winter suspension, the service will resume this year on Wednesday, April 15. To further improve convenience, the number of ports has been increased from 67 last year to 85. We aim to contribute to the further revitalization of the city by ensuring that Sapporo citizens and those visiting for tourism or business can use the service safely and conveniently.
Additionally, with the application of the "blue ticket" (traffic violation notice) system to bicycles starting Wednesday, April 1, interest in traffic rules has increased. To create an opportunity for users to re-familiarize themselves with the correct traffic rules for bicycles and electric kickboards (specified small motorized bicycles), we will hold a safety workshop on the day the service resumes. Furthermore, to allow more people to experience the convenience and exhilaration of LUUP, we will hold an "Unlimited Ride Campaign" exclusively in the Sapporo area.
* Luup press release: "Launch of high-density sharing service 'LUUP' for electric kickboards and electric-assist bicycles in Sapporo, Hokkaido" (https://luup.sc/news/2025-07-07-sapporo/)
"LUUP" Service Overview
- Content: Micro-mobility sharing
- Details: Using the "LUUP" smartphone app, users can ride electric-assist bicycles and electric kickboards to travel from port to port located throughout the city.
- Usage Fees: Basic ride fee of 50 yen (tax included) + time-based fee of 15 yen per minute (tax included)
- Service Start Date/Time: Wednesday, April 15, 2026, at 10:00 AM
* Winter suspension is planned during the snowy season; the final day of operation for this season is Saturday, October 31.
- Available Area: Sapporo City
* For details, please check the LUUP app after the service starts in Sapporo.
- Number of Ports: Approximately 80 ports *Planned to be increased sequentially
- Number of Vehicles: Approximately 180 units (100 electric-assist bicycles, 80 electric kickboards) *Planned to be added as needed
- Conditions for using electric kickboards: Submission of age verification documents and passing the traffic rule test with a perfect score consecutively are required to use electric kickboards. These steps are not required if using only electric-assist bicycles.
- Insurance: Covers property damage, personal liability, and personal injury. (https://support.luup.sc/hc/ja/articles/360051962573)
Safety Workshop Details
To mark the resumption of service in the Sapporo area, we will hold a safety workshop to help everyone re-familiarize themselves with the correct traffic rules. We will explain traffic rules and safe riding methods for bicycles and electric kickboards. Test rides within a designated area will also be available.
[Event Overview]
- Date/Time: Wednesday, April 15, 2026, 10:00 AM – 11:30 AM
- Location: Akarenga Chosha Garden (Location: 6-1, Kita 3-jo Nishi, Chuo-ku, Sapporo)
- URL: https://www.hokkaido-redbrick.jp/
- Access: Approx. 8-minute walk from JR Sapporo Station West Gate South Exit; approx. 4-minute walk from Exit 10 of Sapporo Station on the Subway Namboku and Toho Lines
- Content: Lecture on traffic rules for bicycles/electric kickboards, distribution of user guidebooks, test rides, etc.
- Fee: Free
- Participation Benefit: Distribution of a free first-ride coupon for the LUUP app
- Cooperation: Hokkaido Prefectural Police, Tokio Marine Holdings, Tokio Marine & Nichido
* The event may be canceled in case of rain. In case of cancellation, we will notify you via the official LUUP SNS (https://x.com/Luup_Official) by 9:00 AM.
"Unlimited Ride Campaign" Details
- Period: Wednesday, April 15, 2026, 10:00 AM – Wednesday, April 22, 11:59 PM
- Target Area: Sapporo City *Other areas are not eligible.
- Target Mobility: Electric-assist bicycles, electric kickboards
- Eligibility: Anyone registered with the LUUP app.
- Campaign Content: Rides of 15 minutes or less will be free as many times as you like during the target period.
* Subject to change or cancellation without notice.
[How to Participate]
Download the LUUP app and register as a user. When you start a ride as usual, the 15-minute free period will be applied automatically. Credit card registration is required for user registration, but you will not be charged for rides of 15 minutes or less.
[Notes]
- If the ride time exceeds 15 minutes, the standard fee (15 yen/minute) will be charged for the time beyond 15 minutes.
- Even if you make a temporary stop, no fee will be charged if you end the ride within 15 minutes of the original start time.
- The ride must be ended within the campaign period to qualify for the unlimited ride offer. Please note that if the ride is ended after the campaign period, the offer will not apply.
Safety Measures
Luup prioritizes safety as the top management priority and implements the following measures based on three pillars. For details, please visit our official website (https://lp.luup.sc/safety). For Sapporo-specific safety measures, please see the press release (https://luup.sc/news/2025-08-01-sapporo/).
1. Traffic safety education and awareness for users
- Mandatory perfect score on the traffic rule test
- Rule awareness through app screens, official SNS, owned media, advertisements, etc.
- Holding safety workshops
- Alcohol checks at LUUP ports and guidance by security guards
- Reaction tests within the LUUP app during late-night hours
2. Strict handling of dangerous users
- Warning and penalty system based on "LUDAS," Luup's proprietary dangerous behavior detection system
- Traffic violation point system
3. Improvement of vehicle and service safety
- Continuous improvement of vehicles
- Mandatory submission of age verification documents
- Insurance coverage
- Navigation function
- Wrong-way entry prevention support function
- In-person helmet rental, etc.
For Media: Notice Regarding Interview Requests
We are accepting interview requests for the safety workshop to be held on Wednesday, April 15. If you wish to cover the event, please contact our PR department (pr@luup.co.jp) by [Tuesday, April 14, 5:00 PM] with the following information. Please note that there may be a limit on the number of attendees.
- Media name
- Name
- Contact information (phone number and email address)
- Desired scenes for filming
- Examples of content available for coverage/filming: Interviews with staff, display of electric kickboards/electric-assist bicycles, scenes from the safety workshop, filming of nearby ports, etc.
* Filming of the safety workshop and nearby ports may be canceled in case of rain.
For those interested in introducing LUUP ports
Luup is looking for owners in Sapporo who can host ports. If you have dead space you would like to utilize or an empty parking space, please contact us.
Details here: https://lp.luup.sc/port-owner
[Company Overview (URL: https://luup.sc/)]
- Location: 7F FORECAST Gotanda WEST, 8-9-5 Nishi-Gotanda, Shinagawa-ku, Tokyo
- Representative: Daiki Okai
- Founded: July 2018
- App Download URL: https://ride-your-city.luup.sc/Myjb/cfcdb04a
* The LUUP app can be used on devices with iOS 16 or later, iPhone 8 or later (excluding iPhone SE 1st generation), and Android OS 10.0 or later. Please update the app to the latest version before use.
* Notation: The company name is written as "Luup, Inc." and the service name as "LUUP."