D2C Brand 'Min'Z' by Gen Z Creator with Over 640 Million YouTube Views Makes First Major Offline Appearance

Min'Z, a D2C brand created by short-form video creator 'Minchi [#GenZ's Ally]', who has amassed over 640 million total YouTube views, will exhibit at 'Creators Flea Market! 2' held at Odaiba's Symbol Promenade Park Central Plaza on Saturday, June 13 and Sunday, June 14, 2026.

Min'Z is an SNS-born brand that develops accessories, sundries, and gift items that add a touch of specialness to everyday life, starting from the real worries and desires of Generation Z.

At this exhibition, customers will be able to see and try on Min'Z products that are usually sold online. It is also positioned as an opportunity to verify how SNS-born products are chosen in a physical space and what reactions they generate.

About Min'Z

About Minchi [#GenZ's Ally]

A short-form video creator active mainly on TikTok, Instagram, and YouTube. With the catchphrase 'Gen Z's Ally,' she introduces items that make a slight difference, such as sundries, accessories, and cosmetics. She started her activities in 2021 and has over 900,000 total SNS followers.

*As of May 2026

About Min'Z

Min'Z is an original brand launched by 'Minchi [#GenZ's Ally]' to provide opportunities to encounter 'your own special something.'

It is not merely a brand that leverages influencer power to sell products. The producer herself is Gen Z, and she incorporates the real, everyday worries and desires she sees while engaging with young people on SNS into product planning.

The brand's first original item, the 'Button Cover,' launched in October 2024, garnered over 7 million total views, sold out on its first day, and received many requests for restocking.

Double Finger Ring

Button Cover Full Coordinate Set

Personal Color Keyholder

Earphone x Jewel Necklace

A Brand That Commercializes Gen Z's 'Hard-to-Articulate Desires'

What Min'Z values is the '+α' thrill that makes you like yourself a little more in your daily life.

On SNS, delicate and complex feelings are born daily, especially among younger generations, such as 'I like cute things,' 'I don't want to be the same as others,' but 'I'm also anxious about standing out too much.'

Min'Z picks up on this real Gen Z atmosphere based on the producer's own sensibilities and SNS reactions, translating them into products like accessories and gift items.

From SNS Awareness to Real-World Contact: The Next Step for an Online-Born Brand

Until now, Min'Z has expanded product awareness through SNS posts and primarily sold through its online store.

On the other hand, customers have expressed desires to 'choose after seeing the actual product' or 'try it on.'

By exhibiting at 'Creators Flea Market! 2,' Min'Z will create a pathway for customers interested in its products on SNS to see, try on, and purchase them in person, testing new touchpoints as an online-born D2C brand.

On the day, event-exclusive prices and venue-limited items are also planned. Furthermore, customers who purchase 4,500 yen or more (tax included) will receive an original Min'Z bag, limited to the first 20 customers each day.

Comment from the Representative (Minchi [#GenZ's Ally])

'We want Min'Z to be a brand that doesn't just make cute things, but shapes the small desires born from Gen Z's real sensibilities into products.

Looking at SNS, I feel that among the younger generation, seemingly contradictory feelings coexist: the desire to 'stand out' and the fear of 'sticking out,' the wish for 'something different from others' and the need for 'something easy to use in daily life.'

At Min'Z, we want to pick up on these hard-to-express feelings and deliver items that are easy to incorporate into daily life but make you feel a little special.

I hope this offline exhibition will not only allow those who usually see us online to see the products in person but also give media and companies a chance to feel the potential of Gen Z consumption sensibilities and SNS-born product planning.'

Exhibition Overview

■Event Name

Creators Flea Market! 2

■Min'Z Exhibition Dates

Saturday, June 13, 2026 & Sunday, June 14, 2026

■Hours

10:00 AM - 6:00 PM

■Location

Symbol Promenade Park Central Plaza (1-1 Aomi, Koto-ku, Tokyo)

■Admission

Free

■Planned Products for Sale

・Various Button Covers

・Earphone x Jewel Necklace

・Double Finger Ring

・Jewel Soap

・Personal Color Keyholder

・Love Color Pendant, etc.

■Event-Exclusive Benefit

Customers who purchase 4,500 yen or more (tax included) will receive an original Min'Z bag.

*Limited to the first 20 customers each day

*Applicable only per single transaction

*While supplies last

About 'Creators Flea Market! 2'

'Creators Flea Market! 2' is a flea market event organized by UUUM Inc., bringing together influencers active on YouTube, SNS, and live streaming.

It will be held for three days from Friday, June 12 to Sunday, June 14, 2026, at Odaiba's Symbol Promenade Park Central Plaza, featuring items introduced in videos, influencers' favorites, personal belongings, and merchandise.

▼About Lulu Vision Inc.

Lulu Vision Inc. is a company specializing in SNS marketing, short-form video production, D2C brand management, and planning support for Gen Z and younger demographics.

Starting from SNS reactions and insights into younger generations, the company handles everything from product planning and sales to communication, creating value for Gen Z-oriented brands and products.