LOWBAL Inc. to Hold First Exhibition in Harajuku. POP-UP Store at LaLaport Harajuku "Love and Madness Market" for One Month in July

LOWBAL Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Kengo Yamazaki) will hold a POP-UP store for one month from July 1 (Wed) to July 31 (Fri), 2026, at "Love and Madness Market" on B0.5F of LaLaport Harajuku in Tokyo. This will be a month-long opportunity to get hands-on with LOWBAL's hair care items, primarily the "Deeplex" damage care series for bleached and colored hair, which is usually only available at salons.

Brand Site: https://public.lowbal.co.jp/

Background of the Event - Hair Care Previously Only Available at Salons, Now at LaLaport Harajuku

Exposure to UV rays and sweat, and enjoying vibrant colors unique to summer, often leads to hair damage such as color fading, dryness, and lack of shine. "We want you to enjoy your favorite hair colors with beautiful hair, even in summer." Deeplex is a series developed from a salon's perspective to care for damage to bleached and colored hair.

LOWBAL, which has primarily operated through beauty salons, will exhibit at LaLaport Harajuku's "Love and Madness Market," a hub for diverse hairstyles and trends in Harajuku. By allowing visitors to experience the joy of enjoying their favorite hair colors with beautiful hair, we aim to provide beauty vitality to each individual and suggest an opportunity to continue salon-quality care at home.

During the event, we will offer plans that allow visitors to experience the fun of hair care and the new standard created by LOWBAL, including personal hair care consultations by popular hairdressers, an Instagram posting gift campaign, and limited sets in collaboration with LaLaport Harajuku.

Event Overview

Event Name

LOWBAL POP-UP STORE (in "Love and Madness Market")

Dates

July 1 (Wed) - July 31 (Fri), 2026 / Total 31 days

Business Hours

11:00 AM - 8:00 PM (Opening at 4:00 PM on July 1st, Closing at 6:00 PM on July 31st)

Venue

"Love and Madness Market" on B0.5F of LaLaport Harajuku

Address

1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001

Access

Immediately accessible from Meiji-jingumae (Harajuku) Station on the Tokyo Metro Chiyoda and Fukutoshin Lines / Approximately 5-minute walk from Harajuku Station on the JR Yamanote Line

Admission Fee

Free (Some events require advance reservation)

Three Special Events During the Period

【Event 1】 "Personal Hair Care Diagnosis" by Popular Hairdresser (Advance Reservation Required - Free)

A popular hairdresser with approximately 85,000 Instagram followers will carefully listen to the customer's hair type and daily styling habits. They will offer hair care tips tailored to each customer's needs, addressing concerns about bleached and colored hair.

This is a one-on-one session where you can have a thorough consultation with a hairdresser who is usually difficult to book at their salon. It will be held at a special booth for one day only on Saturday, July 4th, with advance reservations for the first 30 people.

Reservation here: https://app.spirinc.com/t/sVvv7_a5WzG2EnFnryo-I/as/b6TkMyahPKf3KpVAPyQVF/confirm

【Event 2】 SNS Posting Gift Campaign (Lottery)

Among those who post photos or videos taken at the venue during the event period (July 1 - July 31, 2026) on Instagram feed or Reels with the designated hashtags and mention of the official account, 10 winners will be randomly selected to receive a 3-piece set of Deeplex leave-in treatments (Oil/Milk/Mist).

Designated Hashtags: #LOWBAL #Deeplex #BleachCare

Mention: @lowbal_official

Posting to Stories increases your chances of winning.

*Details on how to apply and the number of winners will be announced on social media.

【Event 3】 【LaLaport Harajuku Limited】 Deeplex Special Set

To commemorate the exhibition at LaLaport Harajuku's "Love and Madness Market," a limited quantity special set will be sold to make starting Deeplex home care more affordable. Instead of a discount, it's a gift format: customers who purchase the main shampoo & treatment will receive a popular leave-in treatment (Milk) as a gift.

Additionally, more advantageous special sets are planned to be added during the event period.

*Limited quantity. Available while supplies last.

Products Handled

At the venue, we will offer LOWBAL's hair care items, focusing on the main "Deeplex" series.

This care series for highly damaged hair is equipped with LOWBAL's unique formulation design, "Deeplex systemTM." With 8 functions - bond care*1, frizz control*2, moisturizing, heat protection*3, color care, repair, cleansing care*4, and multi-barrier*5 - it cares for hair from the deep inside to the surface, bringing it closer to the ideal hair condition before damage from chemical treatments.

*1 Focuses on cross-linking ingredients *2 Frizz control due to damage *3 Protects hair and makes it less prone to dryness from heat *4 Contains chelating ingredients (malic acid/citric acid/tartaric acid) to remove dirt from hair and scalp, leaving them clean *5 Focuses on hydrophobizing ingredients

Deeplex In-Bath Items (Shampoo/Treatment/Mask): Prepares the hair's foundation for a salon-like texture at home.

Deeplex Premium Mask / Deeplex Shampoo / Deeplex Treatment

Deeplex Leave-In Items (Oil/Milk/Mist): Finishes that balance manageability and lightness, chosen according to your desired texture.

Deeplex Milk / Deeplex Oil / Deeplex Mist

*Other home care products from each series can also be tried.

Future Development

Starting with this Harajuku event, LOWBAL Inc. plans to expand POP-UP stores nationwide in Japan. We aim to deliver "beauty vitality" to those who have not yet encountered our products, and also to introduce salons that handle our products, which are developed with sincere attention to our customers' hair.

About LOWBAL Inc.

LOWBAL Inc. is a beauty manufacturer with a track record of introduction to over 20,000 beauty salons. Combining the knowledge of over 200,000 hairdressers with our unique formulations, we develop hair care and color products, primarily under the professional salon-exclusive brand "LOWBAL Professional." We offer series such as "Deeplex," specializing in damage care from bleaching and hair coloring, and deliver the technology and knowledge cultivated in salons to daily self-care.

Company Name

LOWBAL Inc.

Address

East Shibuya Building 7F, 3-6-1 Shibuya, Shibuya-ku, Tokyo

Representative

Kengo Yamazaki, Representative Director

Established

October 29, 2021

Business Activities

Development and provision of beauty products, development and provision of software

Corporate Site

https://lowbal.co.jp/