Women-only machine Pilates studio pilates K to open in Ube, Yamaguchi

LOIVE Inc. (Head office: Sapporo, Hokkaido; President and Representative Director: Ayaka Maekawa), which operates more than 200 women-only boutique fitness studios across Japan as of April 2026, will open its women-only machine Pilates studio pilates K at Fuji Grand Ube in Ube, Yamaguchi Prefecture, on Tuesday, May 26, 2026. This will be the brand’s second location in Yamaguchi Prefecture. pilates K has three key features. First, it offers body-shaping programs focused on areas many women care about, including the abdomen, hips, upper arms, and back. Because the machines support body movement, even beginners can exercise comfortably with proper form. Second, the studio provides group lessons that combine music and Pilates, moving away from the image of Pilates as plain and strenuous while creating an enjoyable environment that supports continued training. Third, the studio features a stylish, refined interior based on gray tones, designed to raise beauty awareness the moment members step inside and provide neutral time to focus on their own bodies away from everyday noise. The new studio will be located on the first floor of Fuji Grand Ube, a shopping facility familiar to local residents. Its location is designed to make regular visits easy within daily routines. Customers can stop by casually while shopping or going out, and the studio aims to become an accessible place for people in the Ube area to build exercise habits. Ahead of the summer season, when interest in body lines tends to rise, pilates K will launch a 0-yen trial for first-time visitors. Since the lessons use Reformers that support body movement, even people returning to exercise after a long break can start without strain. First-time users can experience a machine Pilates group lesson for free and join a full-scale training session without bringing any equipment. To celebrate the grand opening in May, pilates K will also offer a special advance membership Triple 0 Yen campaign limited to online payment. The offer waives the admission fee, registration fee, and two months of monthly membership fees. Applications are accepted until 7:00 p.m. on Tuesday, May 25, and the campaign applies to first-time pilates K users who complete the online membership application during the campaign period. Customers should check the official website for detailed conditions. The store name is pilates K Fuji Grand Ube. It is located on the first floor of Fuji Grand Ube, 3-1-1 Myojincho, Ube, Yamaguchi Prefecture. The opening date is Tuesday, May 26, 2026. The studio is closed on Sundays and Mondays. Business hours are 10:00 a.m.-1:30 p.m. and 5:30 p.m.-10:00 p.m. on Tuesdays, Wednesdays, and Fridays; 5:30 p.m.-10:00 p.m. on Thursdays; and 10:00 a.m.-6:00 p.m. on Saturdays and public holidays. pilates K is a casual and stylish studio that overturns the image of Pilates as plain and difficult, allowing members to enjoy body shaping comfortably to music. Its gray-toned, simple interior is designed to match the lifestyle of adult women. The brand offers machine Pilates, once considered expensive and hard to access due to private lessons and similar formats, at a more approachable price. As of April 2026, pilates K operates 125 studios across Japan. LOIVE Inc. operates under the corporate slogan “Love your life.” With the mission of “creating women who love themselves and shine,” the company develops women-only fitness brands nationwide, including hot yoga studio loIve and machine Pilates studio pilates K. As a company listed on the Tokyo Stock Exchange Growth Market with a workforce that is 99.9% women as of April 2026, LOIVE uses insights from women’s own perspectives to support women’s well-being.