[soel] First Salon-Exclusive Product "LIVING-OIL Cool Shampoo Powdery Wood" to Launch July 1

Lohb Co., Ltd. (Headquarters: Kurume City, Fukuoka Prefecture) will launch "LIVING-OIL Cool Shampoo Powdery Wood," the first salon-exclusive product from its holistic beauty brand "soel," on July 1, 2026 (Wed).

soel is a brand that focuses on cultivation and extraction methods of vibrant plants and prioritizes creating products with minimal unnecessary ingredients.

With a comfortable feel and rich fragrance, it gently accompanies your skin, hair, and mind, guiding your daily care time into a moment of deep breaths.

For those seeking care that suits them, and for adult skin that values care for sensitive skin and age-appropriate needs. We carefully deliver the "LIVING-OIL" series, which gently embraces all lifestyles, with the blessings of plants carefully selected from around the world, from Kurume City, Fukuoka Prefecture.

From soel, "LIVING-OIL Cool Shampoo Powdery Wood" has been born as the first salon-exclusive hair care item for summer scalps and hair.

Summer scalps are prone to condition disturbances due to sweat, sebum, UV rays, and humidity. While you want to wash thoroughly, you may also be concerned about dryness after washing, hair tangles, and difficulty in managing hair ends.

"LIVING-OIL Cool Shampoo Powdery Wood" is a cool shampoo that balances coolness, cleansing power, moisture, and fragrance, designed for such summer scalps and hair.

Cool and Moisturizing. 5 Commitments

Comfortable Coolness from Menthol Refresh your summer scalp, prone to stickiness from sweat and sebum, with the comfortable coolness of menthol. It's not an overly strong stimulus, but a gentle coolness that respects the skin, achieved with the subtlety unique to a skincare brand. It provides a comfortable washing experience you'll want to use every day.

Wash While Caring for Your Scalp with Amino Acid-Based Cleansing Agents Based on amino acid-based cleansing agents, it thoroughly removes excess sebum and dirt while protecting the moisture essential for your scalp. It addresses the dryness and tangles often associated with cool shampoos, with a formula that is gentle on the skin and considerate of sensitive scalps.

Plant Oils Protect Scalp and Moisture Luxuriously formulated with plant oils such as sesame oil, baobab oil, and prickly pear seed oil. It moisturizes scalps and hair that tend to dry out from UV rays and air conditioning, leading to a healthy scalp environment while washing.

Repairs Damage for Manageable Hair Ends Contains repairing ingredients such as hydrolyzed silk and hydrolyzed rice protein. It gently repairs hair damaged by dryness from coloring and UV rays, leaving hair with a smooth texture and manageable ends.

soel's "Powdery Wood" Fragrance Woven by Natural Essential Oils A refreshing citrus scent of bergamot at the top, layered with lavender, mandarin, and woody depth, creating soel's original natural essential oil blend "Powdery Wood." It's a rare, high-quality fragrance for a cool shampoo, combining freshness and calmness, enveloping your bath time in comfort.

Refresh your summer scalp and keep your hair supple. This item, with soel's signature plant blessings and fragrance, transforms your daily bath time into a comfortable care experience.

Product Details

Product Name: soel LIVING-OIL Cool Shampoo Powdery Wood Volume: 290mL Launch Date: July 1, 2026 (Wed) Sales Format: Salon-exclusive product Price: 3,300 yen (tax included)

About soel

soel is a holistic beauty brand that gently accompanies your skin and mind.

It offers products that make your daily skincare routine comfortable, valuing naturally derived plant ingredients and fragrances. It not only promotes healthy skin but also provides a sense of space for deep breaths in daily life, encompassing fragrance, texture, and the time of use.

Online Store: https://soel-oil.jp/

Instagram: https://www.instagram.com/soel_oil/

X: https://x.com/soel_oil

YouTube: https://www.youtube.com/@soel-oil

About soel FLAGSHIP STORE

soel's flagship store, opened in March 2025 along Keyaki-dori in Akasaka, Fukuoka.

At the store, you can try all products, and we also offer a refill service for beauty oils exclusive to the flagship store and limited store sets.

Location: Along Keyaki-dori, Akasaka, Chuo-ku, Fukuoka City, Fukuoka Prefecture

Business Hours: 11:00 - 19:00

Closed: Tuesdays

FLAGSHIP STORE Instagram: https://www.instagram.com/soel_fukuoka/

About Lohb Co., Ltd.

Company Name: Lohb Co., Ltd. Location: Headquarters 830-0042 481-2 Soejima-machi, Kurume City, Fukuoka Prefecture Representative: Satoshi Nakahara, Representative Director Business Activities:

Planning, development, manufacturing, wholesale, and sales of cosmetics and quasi-drugs Cosmetic OEM/ODM (including perfumes, incense, and fragrances) Operation of official websites and online shops for our own brands "soel" and "Whipp"

Related Sites

Lohb Official Website: https://lohb.co.jp/ Whipp Online Store: https://whipp.store/

Whipp Instagram: https://www.instagram.com/whipp_organic/