Link up Co., Ltd. Relocates and Renovates 'Ada' Nail & Eyelash Salon in Tachikawa

Link up Co., Ltd. (Headquarters: Tokyo; CEO: Toshio Nakazawa) announces the relocation and renovation of its nail and eyelash salon, 'Ada Tachikawa,' to accommodate a growing number of customers.

The relocation was driven by the challenge of booking appointments at the existing location, with the goal of providing services in a more comfortable environment for more customers. The new salon features a total of 14 seats—5 for nails and 9 for eyelashes—significantly strengthening its functionality as a total beauty salon in the Tachikawa area.

■ Strategic Renovation Driven by Growth
Link up, a beauty company operating hair, nail, and eyelash salons, has achieved a 133% year-over-year growth. The company maintains a high repeat rate of 88% due to high customer satisfaction, enjoying continuous support from many clients.

At Ada Tachikawa, the increase in existing customers led to difficulties in securing appointments, necessitating an improvement in customer experience and a stronger acceptance framework. This relocation is a strategic renovation aimed at redefining the brand and redesigning its value, rather than just an expansion of floor space.

■ Evolving from a Nail Salon to a Total Beauty Salon
Although Ada started as a nail salon, it has evolved into a total beauty salon following the growth of eyelash services at its sister brand, 'sofa.'

By providing nail and eyelash services in the same space, the salon centralizes the customer's beauty experience, achieving both efficiency and satisfaction. It offers the value of 'becoming beautiful in a single visit,' even amidst a busy daily life, with a design tailored to modern lifestyles.

■ Interior Design: A Space with Room to Reflect
the new salon adopts an interior design based on light blue and purple. Careful attention to soft colors and textures ensures that guests feel a sense of something extraordinary the moment they arrive.

the interior balances straight lines and curves to create an open layout without feeling cramped. By gently separating the nail and eyelash areas, the salon maintains comfort for each treatment while ensuring a sense of unity throughout the space.

Attention to detail in lighting and material selection provides an environment for a high-sensitivity beauty experience while relaxing. The salon provides value not merely as a place for treatment, but as a space to spend time facing oneself.

■ Service Features
[Nail]
Ada specializes in nail extensions and sculptured nails, with strengths in proposing trendy designs. The salon offers a wide range of options, from simple nuance designs to those emphasizing individuality, tailored to each customer's lifestyle and fashion.
It focuses on beautiful forms and long-lasting results, achieving a finish that combines design and practicality.

[Eyelash]
Based on the technology and know-how cultivated at its sister brand, 'sofa,' the salon actively incorporates the latest trends.
・And-Healthy
・LED Eyelash Extensions

The salon provides total proposals, including lash lifts, extensions, and eyebrow styling. By designing the overall impression of the eyes, it aims to draw out the customer's maximum charm.

■ Target Audience
Ada Tachikawa primarily targets women in their 20s and 30s in the Tachikawa area. It offers value as a place to 'update oneself' for women who are trend-conscious but also value their own identity.
The salon emphasizes a user experience where customers can gain confidence and a positive outlook through beauty, even on busy days at work or in their private lives.

■ Link up's Strength: Raising Skill Levels through Education and Training
Link up focuses heavily on the education and development of technicians. Through proprietary education curricula and regular training programs, the company enhances the technical and proposal skills of each staff member.
This builds a framework that ensures high-quality service regardless of which staff member is assigned, leading to stable customer satisfaction. The high repeat rate of 88% is a result of this training system and service quality, and the company plans to continue ongoing improvements and evolution.