Lineup and QueryMind Partner to Support Unified LINE Experience from Purchase to Fan Cultivation
Lineup Inc. and Hokkaido Innovation & Incubation (HII) have started a partnership to integrate the LINE-based sales tool 'Lineup' with the CRM solution 'QueryMind', supporting the entire customer journey on LINE.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:32
- 🤖 AI Analyzed: April 28, 2026 at 14:22 (3h 50m after Collected)
Lineup Inc. (Headquarters: Ginza, Chuo-ku, Tokyo; CEO: Noriyuki Abe), which provides 'Lineup' for sales on LINE Official Accounts, and Hokkaido Innovation & Incubation Co., Ltd. (HII; Headquarters: Toyosu, Koto-ku, Tokyo; CEO: Yasumi Kato), which provides 'QueryMind' for customer understanding and One-to-One communication, have announced a business partnership.
Through this integration, companies can leverage customer data starting from the purchasing experience on LINE, enabling consistent communication design before and after a purchase.
Background:
LINE Official Accounts are increasingly used as crucial touchpoints between companies and customers. However, the path from product purchase to ongoing customer communication often becomes fragmented, making it difficult to follow up or promote repeat purchases effectively. To realize communication based on individual interests and purchase history, multiple tools were often required, leading to challenges in operational load and design difficulty. In this context, Lineup and QueryMind have partnered to provide integrated support for the LINE purchasing experience and fan cultivation.
Overview:
This partnership realizes a complete purchasing cycle—'Interest -> Purchase/Service Use -> Analysis and Improvement -> Repeat Use'—entirely within LINE communications.
- Lineup: Seamless product purchase within LINE, basket abandonment follow-up, and coupon distribution.
- QueryMind: Data-driven planning, content creation, delivery optimization, and post-purchase analysis.
Implementation of User Experience:
1. From Registration to Interest Cultivation: Using data held by companies, QueryMind develops content to increase engagement with LINE friends. It designs opportunities for users to naturally interact with brands and services.
2. From Consideration to Initial/Repeat Purchase: After building interest, users can check product details and enjoy a simple purchasing experience within LINE using Lineup. Automated cart abandonment follow-ups and coupon distribution are available based on browsing data.
3. Post-Purchase (Analysis to Repeat Purchase): Data from interest to purchase is managed centrally. QueryMind provides analysis features like RFM analysis and LTV management to implement data-driven PDCA cycles.
Company Profiles:
- Hokkaido Innovation & Incubation Co., Ltd. is a data marketing company supporting customer understanding and 1-to-1 communication. Its proprietary product 'QueryMind' is a CRM solution for LINE data accumulation and optimization. It also develops AI agents and MCP solutions.
- Lineup Inc. provides solutions focused on seamless social commerce within the LINE ecosystem.
Through this integration, companies can leverage customer data starting from the purchasing experience on LINE, enabling consistent communication design before and after a purchase.
Background:
LINE Official Accounts are increasingly used as crucial touchpoints between companies and customers. However, the path from product purchase to ongoing customer communication often becomes fragmented, making it difficult to follow up or promote repeat purchases effectively. To realize communication based on individual interests and purchase history, multiple tools were often required, leading to challenges in operational load and design difficulty. In this context, Lineup and QueryMind have partnered to provide integrated support for the LINE purchasing experience and fan cultivation.
Overview:
This partnership realizes a complete purchasing cycle—'Interest -> Purchase/Service Use -> Analysis and Improvement -> Repeat Use'—entirely within LINE communications.
- Lineup: Seamless product purchase within LINE, basket abandonment follow-up, and coupon distribution.
- QueryMind: Data-driven planning, content creation, delivery optimization, and post-purchase analysis.
Implementation of User Experience:
1. From Registration to Interest Cultivation: Using data held by companies, QueryMind develops content to increase engagement with LINE friends. It designs opportunities for users to naturally interact with brands and services.
2. From Consideration to Initial/Repeat Purchase: After building interest, users can check product details and enjoy a simple purchasing experience within LINE using Lineup. Automated cart abandonment follow-ups and coupon distribution are available based on browsing data.
3. Post-Purchase (Analysis to Repeat Purchase): Data from interest to purchase is managed centrally. QueryMind provides analysis features like RFM analysis and LTV management to implement data-driven PDCA cycles.
Company Profiles:
- Hokkaido Innovation & Incubation Co., Ltd. is a data marketing company supporting customer understanding and 1-to-1 communication. Its proprietary product 'QueryMind' is a CRM solution for LINE data accumulation and optimization. It also develops AI agents and MCP solutions.
- Lineup Inc. provides solutions focused on seamless social commerce within the LINE ecosystem.