[Limited Time] A new drop-in spot to recharge your "Kawaii" opens in Omotesando!

LINDA. Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Wataru LINDA Igarashi), which creates new culture from a unique perspective through license production and product development, opened "LINDA. SHOP" in Omotesando on Saturday, April 4, 2026. The shop features goods of popular Korean characters for which the company has acquired master license rights, as well as new characters produced in-house.

Image of LINDA. SHOP exterior

This initiative marks the company's first-ever physical retail store, offering a new approach where visitors can enjoy shopping alongside the immersive world of each character. *The duration of the store is currently undetermined.

Popular Goods from All 5 Characters Gathered

Inside the store, miscellaneous goods and apparel of popular characters are sold. The displays are arranged by character, featuring trending Korean characters and notable new IPs.

*In-store displays will change depending on the season.

Photo Spots Installed Throughout the Store

In addition to large plush toys and objects, photo spots are set up everywhere, including on walls and mirrors. It is a special space where you can not only shop but also take photos with cute characters or simply enjoy the view.

©️MOMORE©️TERETEREChan

Character Lineup

MOMOREI

A popular Korean character known for its retro-comic style and pop coloring, centered around the best friends Rico (rabbit) and Pinco (bear). Customers can also try touch-ups of their cosmetics series at the store.

©️MOMOREI©️MOMOREI

Japan Official Website: https://momorei.jp/
Japan Official Instagram: https://www.instagram.com/momorei_jp/

mellowbean

A new sensation digital character from Korea that visualizes "emotions." Food and beverage-related items and interior goods are also on sale.

©️2026 Mellowbean Inc. All Rights Reserved.©️2026 Mellowbean Inc. All Rights Reserved.

Japan Official Website: https://mellowbean.jp
Japan Official Instagram: https://www.instagram.com/mellowbean_jp/

POKORI Friends

A highly popular character in Korea created by artist Lee Seul-ro, known for its unique color sense and positive energy. LINDA SHOP is the only direct physical store selling them in Japan.

©️POKORI Friends©️POKORI Friends

Japan Official Website: https://pokorifriends.jp/
Japan Official Instagram: https://www.instagram.com/pokorifriends_jpofficial

Goods of Notable New Characters Also on Sale!

"TERE TERE Chan" and "ITTY-WINTIT," which debuted in September 2025. At LINDA SHOP, you can get their latest items earlier than anywhere else.

TERE TERE Chan

©️TERETEREChan

Official Website: https://tereterechan.jp
Instagram: https://www.instagram.com/tereterechan_official/

ITTY-WINTIT

©️ITTY-WINTIT

Official Website: https://itty-wintit.jp
Instagram: https://www.instagram.com/itty_wintit_official/

Store Information

[Business Hours] Saturdays, Sundays, and Holidays 12:00-18:00
[Address] 1st Floor, YSK Building, 5-46-1 Jingumae, Shibuya-ku, Tokyo 150-0001

About LINDA. Inc.

LINDA. Inc. is a character production and creative company hosted by Wataru LINDA Igarashi. The company has successfully guided the Japanese expansion of numerous characters and realized many collaborations and licensing businesses.

Centered around "KAWAII," the company not only expands global IPs in Japan and develops original characters but also turns a wide range of creativity into content, creating new culture and value. As a content holder, it continuously challenges commercialization and licensing businesses.

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