Re.ala Wedding Introduces New Pre-Wedding Service Re-enacting Couple's Stories
Re.ala Wedding, a wedding brand operated by Liberoa, has launched a video production service that reconstructs a couple's journey into a music video.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:00
- 🔍 Collected: May 25, 2026 at 10:31
- 🤖 AI Analyzed: May 25, 2026 at 10:45 (13 min after Collected)
Re.ala Wedding, a wedding and pre-wedding photography brand operated by Liberoa (based in Toshima-ku, Tokyo), has announced the launch of a new video production service. This initiative proposes a new form of pre-wedding 'experience' for an era where the nature of weddings is diversifying, by reconstructing a couple's meeting and journey together as a music video.
As the choice to hold a traditional wedding ceremony or not becomes increasingly diverse, the needs for pre-wedding services are shifting from mere 'wedding preparation' to 'experiences that capture the couple's narrative.' Re.ala Wedding proposes an approach that captures the couple's life story in the form of a music video, rather than just photos or slideshows.
The initiative was inspired by a viral social media reel that captured guests' reactions during an opening movie at a wedding reception. Recorded over approximately 230,000 views, 1,379 saves, and 124 shares within one and a half months of publication (as of May 2026), it generated numerous inquiries from couples wanting similar emotional storytelling.
Unlike standard wedding videos, Re.ala Wedding's production focuses on reconstructing a couple's journey from their first meeting to the present day into a cohesive cinematic piece. Key service features include:
1. Story-based Script Design: Designing original scripts with dramatic structures based on interviews.
2. Story-optimized Location Selection: Scouting and proposing locations that match the couple's journey and narrative world-view.
3. Starring the Couple: Focusing on the couple's authentic expressions and natural atmosphere rather than professional actors.
4. Integrated Design with Pre-wedding Photography: Unifying the world-view of both photography and video production.
Ryota Oba, the brand manager for Re.ala Wedding, stated, 'This initiative expands our philosophy of story-centric video production into the realm of music and cinematic narrative, creating a work that allows the couple to present their unique story.'
As the choice to hold a traditional wedding ceremony or not becomes increasingly diverse, the needs for pre-wedding services are shifting from mere 'wedding preparation' to 'experiences that capture the couple's narrative.' Re.ala Wedding proposes an approach that captures the couple's life story in the form of a music video, rather than just photos or slideshows.
The initiative was inspired by a viral social media reel that captured guests' reactions during an opening movie at a wedding reception. Recorded over approximately 230,000 views, 1,379 saves, and 124 shares within one and a half months of publication (as of May 2026), it generated numerous inquiries from couples wanting similar emotional storytelling.
Unlike standard wedding videos, Re.ala Wedding's production focuses on reconstructing a couple's journey from their first meeting to the present day into a cohesive cinematic piece. Key service features include:
1. Story-based Script Design: Designing original scripts with dramatic structures based on interviews.
2. Story-optimized Location Selection: Scouting and proposing locations that match the couple's journey and narrative world-view.
3. Starring the Couple: Focusing on the couple's authentic expressions and natural atmosphere rather than professional actors.
4. Integrated Design with Pre-wedding Photography: Unifying the world-view of both photography and video production.
Ryota Oba, the brand manager for Re.ala Wedding, stated, 'This initiative expands our philosophy of story-centric video production into the realm of music and cinematic narrative, creating a work that allows the couple to present their unique story.'
FAQ
Re.ala Weddingが新しく提案する「前撮りの新しいかたち」とは何ですか？
ふたりの馴れ初めや出会いからの歩みを、写真やスライドショーではなく、ミュージックビデオとして映像化する取り組みです。
このサービスは一般的なオープニングムービーと何が違いますか？
単なる写真のスライドショーではなく、ヒアリングに基づいたドラマ構造の脚本をもとに、ふたり自身が主役として出演し、人生を一つの作品として再構築する設計思想です。
撮影場所（ロケーション）はどのように選ばれますか？
ふたりの想い出の場所や出会いの街、または物語の世界観にふさわしい場所を、Re.alaがロケハンして提案します。
このサービスに前撮り撮影を組み合わせることはできますか？
はい、Re.ala Weddingの前撮り撮影（写真・映像）と一体設計が可能であり、1日の撮影でまとめて制作することもできます。
披露宴当日のゲストのリアクションを撮影することは可能ですか？
はい、事例リールのような構成での披露宴当日のゲストリアクション収録については、撮影オプションとして用意されています。