[New Service for the Aesthetic Medicine Industry] Total Support 'CLINIC COMPASS' Launched, Serving as a 'Compass' for Beauty Clinic Management

Clinicare Inc. (Representative Director: Tomoaki Takizawa) and LiberateBeauty Inc. (Representative: Ayami Mayama) have commenced 'CLINIC COMPASS,' a joint project that supports beauty clinic management from both data analysis and operational improvement perspectives. This service aims to resolve the disconnect between marketing and in-clinic operations, supporting sustainable clinic growth through "overall optimization."

■ Background of Service Provision: "Overall Optimization" Required in an Era of Intensifying Competition

While the aesthetic medicine industry has been a growth industry in recent years, it faces various challenges such as intensifying competition due to a rapid increase in clinics, soaring advertising costs (including decreased effectiveness of SEO and SNS), and rising labor costs and increased difficulty in recruitment.

Until now, many clinics have tended to implement "partial optimization" measures, such as "optimizing only patient acquisition" or "only improving treatment quality." However, no matter how much patient acquisition is strengthened, if the in-clinic system and the first-visit experience are not well-prepared, it will not lead to conversions or repeat visits. For sustainable growth, a strategy of "overall optimization" that connects marketing (patient acquisition side) and clinic operations (on-site side) in a "line" rather than points, sharing the same goals, is indispensable.

■ What is 'CLINIC COMPASS'?

"CLINIC COMPASS" is a total support service that serves as a "compass" for beauty clinic management, guiding them in the right direction. It combines the knowledge of Mr. Takizawa of Clinicare Inc., who has supported medical marketing and digital domains in free medical care for over 10 years, with the expertise of Ms. Mayama of LiberateBeauty Inc., who specializes in on-site human resource development and clinic operational support. It provides a system to maximize first-time conversion rates and repeat rates.

■ Main Service Content: Initial Research & Report

To highlight the challenges faced by clinics, we comprehensively analyze the entire process from patient acquisition to conversion and repeat visits, using access log data and medical record data. We visualize important KPIs such as sales, conversion rates, retention rates, and LTV, and provide a report summarizing the trends and bottlenecks for improvement specific to each clinic. Subsequently, we also offer practical "support plans" to solve the identified challenges.

■ Information on Free Management Diagnosis

With the launch of this service, we are conducting a "free management diagnosis" that diagnoses clinic challenges from both digital marketing and in-clinic operations perspectives. We also offer practical "support plans" to solve identified challenges such as "not knowing the optimal marketing strategy," "wanting to increase first-time conversion rates," or "difficulty retaining repeat customers." Please feel free to utilize it.

▶ Click here for free management diagnosis

■ Representative Comments

Representative Director, Clinicare Inc.
Tomoaki Takizawa (Over 10 years experience as CMO in beauty clinics)
For the growth of beauty clinics, advertising and web measures alone have limitations. No matter how much patient acquisition is done, if the post-visit experience and in-clinic capacity are not well-prepared, it will not lead to sales or repeat visits. With CLINIC COMPASS, we will not separate external marketing and in-clinic operations, but will set key KPIs based on data and continuously make improvements that lead to results.

Representative, LiberateBeauty Inc.
Ayami Mayama (16 years experience in aesthetic medicine industry as counselor/manager)
In the field of beauty clinics, the customer service, counseling, and attitude towards patients of each staff member greatly influence conversion rates and repeat rates. While valuing on-site intuition and experience, by combining it with data, we will provide more reproducible improvement support.

■ Company Overview

Company Name: Clinicare Inc.
Location: Imon Mitake Building 2F, 1-20-1 Shibuya, Shibuya-ku, Tokyo 150-0002
Representative: Tomoaki Takizawa, Representative Director
Business Activities: Marketing support for beauty clinics, LINE/CRM support, data analysis, system development support
Homepage: https://clinicare.co.jp/

Company Name: LiberateBeauty Inc.
Representative: Ayami Mayama, Representative
Business Activities: Human resource development for beauty clinics, in-clinic operation improvement, counseling support, customer service improvement support
Homepage: https://liberatebeauty.co.jp/

■ Company Information / Contact

LiberateBeauty Inc.

E-mail: press@liberatebeauty.co.jp

Homepage: https://liberatebeauty.co.jp/
Official Instagram: https://www.instagram.com/liberate___beauty