Lib Work and Cocolive Launch Strategic Partnership to Advance Housing Industry DX in the AI Era

Lib Work Co., Ltd. (head office: Yamaga City, Kumamoto Prefecture; President and Representative Director: Chikara Seguchi; securities code: 1431) announced that it has launched a strategic business partnership with Cocolive Inc. (head office: Chiyoda-ku, Tokyo; Representative Director: Takanobu Yamamoto), together with its wholly owned subsidiary Lib Service Co., Ltd. The partnership aims to promote digital transformation in the housing industry in the AI era. Cocolive provides “KASIKA,” an automated follow-up and sales meeting management tool for the housing and real estate industries. In the housing industry, customer acquisition methods have become increasingly digital through the spread of portal sites, social media, and online advertising. However, sales responses after receiving inquiries often still depend on the experience and skills of individual staff members, creating differences in response speed and follow-up quality that can affect conversion rates. Even when companies introduce follow-up support tools or customer management systems, many fail to establish effective operations and therefore cannot maximize the return on their customer acquisition investments. Lib Work Group has practiced and improved its own processes from digital marketing-driven customer acquisition to sales meetings and contracts. Lib Service has also supported builders and construction companies through businesses such as IP licensing. By partnering with Cocolive, whose “KASIKA” tool has been adopted by approximately 1,200 companies, Lib Work Group will combine its digital customer acquisition and sales expertise in the housing business with Cocolive’s knowledge of post-inquiry follow-up support and sales meeting management. Through this, the companies will promote sales DX support and expand their support platform for builders and construction companies. The partnership will focus on combining Lib Work Group’s digital customer acquisition and sales approach expertise with Cocolive’s knowledge accumulated through “KASIKA” in post-inquiry follow-up, sales meeting management, and systematization of the contract process. The goal is to help builders and construction companies improve conversion rates after customer inquiries. Specifically, the companies will support the creation of sales models that do not depend on individual experience or intuition by automating and accelerating inquiry responses, visualizing sales meeting processes, and utilizing customer data. The two companies will also jointly hold webinars, study sessions, and individual consultation sessions to promote understanding of digital sales in the housing industry and support the establishment of effective tool operations. Key themes are expected to include practical methods for automated follow-up, data utilization to increase contracts rather than inquiry volume, visualization of sales meeting processes, and support for sales process design. Through this partnership, Lib Work Group and Cocolive aim to evolve housing sales from person-dependent methods into a data- and system-based contract model that anyone can reproduce. Lib Work Group will continue working as a “HOUSE TECH COMPANY” toward becoming a platform provider for the housing industry. By using the expertise it has cultivated, the group will support builders and construction companies in sales DX and productivity improvement, contributing to the development of the housing industry as a whole. Cocolive Inc. (securities code: 137A) is located at 1-28-1 Kanda Jimbocho, Chiyoda-ku, Tokyo, mirio Jimbocho 7F. Its representative director is Takanobu Yamamoto. Its business includes the development and provision of “KASIKA,” an automated follow-up and sales meeting management tool for the housing and real estate industries, as well as real estate DX services. The company was established in January 2017. URL: https://cocolive.co.jp/. Lib Work operates under the slogan “Changing lives, changing the world, creating the future” and pursues the mission of “bringing innovation to housing through sustainability and technology.” The company is expanding beyond detached housing into multiple business areas. In digital marketing, it operates specialized websites such as the land search site “e土地 net” and the YouTube channel “Lib Work ch,” developing customer acquisition strategies tailored to user needs. As a subscription business for construction companies nationwide, Lib Work develops the new home plan proposal system “My Home Robo” and also operates platform businesses such as IP license sales for the detached housing product “niko and ... EDIT HOUSE,” jointly developed with ALC/Adastria Lifestyle Creation. The company is also focusing on sustainable initiatives such as 3D-printed housing and continues to work toward a sustainable future. URL: https://www.libwork.co.jp/.