Professional Rugby Team in League One Takes Over Popular Rice Flour Bread Store in Fukuoka City: Reriro Fukuoka's "Le Pain Maizuru Store" Grand Reopening on May 7
LERIRO Co., Ltd., which operates the professional rugby team "Reriro Fukuoka," has taken over the business of the rice flour bread specialty store "Le Pain Maizuru Store" in Fukuoka City, with a grand reopening scheduled for May 7, 2026. This move is part of LERIRO's strategy to revitalize the region and diversify its business operations.
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- 📰 Published: April 29, 2026 at 06:49
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LERIRO Co., Ltd. (Headquarters: 18-10 Yoshii-machi, Ukiha City, Fukuoka Prefecture; Representative Director: Daiki Shimakawa), which operates the rugby team "Reriro Fukuoka" based in the Chikugo region, has taken over the business of the rice flour bread specialty store "Le Pain Maizuru Store" (Maizuru, Chuo-ku, Fukuoka City) from its official partner, Access Japan Group (Care Japan Co., Ltd.).
We are pleased to announce that the store will have a pre-opening on Thursday, April 30, 2026, and a grand opening on Wednesday, May 7, 2026.
Reriro Fukuoka is diversifying its business, including photo studios, student dormitories, restaurants, and community spaces, based on the "Reriro Economic Zone," a network of over 500 regional partner companies. With this opportunity, it aims to become a regional trading company.
Background of Business Succession
LERIRO Co., Ltd. was established in 2022 as an independent professional rugby team without a parent company. It consists of three pillars: professional rugby team business, regional trading company business, and future-making business, with business succession and M&A positioned as key areas in its medium- to long-term plan.
"Le Pain Maizuru Store" was operated by Access Japan Group as a Type A continuous employment support facility. As users retired, its role as a facility ended, leading to a proposal for business succession to LERIRO Co., Ltd., a partner company.
The store's business concept, which uses rice flour from Yame City, its host area, to support the dining tables of urban Fukuoka, aligns with LERIRO's value of "connecting and circulating people, resources, and industries in the region."
Features of "Le Pain Maizuru Store"
It is a rice flour bread specialty store that opened in December 2022. It uses 100% rice flour from Yame, Fukuoka Prefecture, and is baked fresh every morning in a lava stone oven from Sakurajima.
[Ingredients] 100% Yame rice flour from Fukuoka Prefecture
[Method] Far-infrared baking in a Sakurajima lava stone oven
[Number of Products] Approximately 30 types, including sandwich bread, savory bread, and sweet bread
[Texture] Unique elastic and moist texture
The current production method and product lineup will be maintained after the succession. In addition, limited-time menus for match days and collaborative products with partner companies will be gradually introduced.
Comment from Daiki Shimakawa, Representative Director of LERIRO Co., Ltd.
Reriro Fukuoka is a company that solves regional issues starting from rugby.
When a partner company consulted us about "wanting us to take over the business," there was no hesitation.
We will not let this store, which has used rice flour from Yame City, our host area, to deliver to Fukuoka's dining tables, disappear.
That is exactly what we advocate: "Connect and Circulate!" Furthermore, rice flour bread is also compatible with athletes.
We are confident that this will be a wonderful business that combines regionality, athleticism, and business viability.
By buying bread, local people support the team and the region. We will start such a cycle from Le Pain Maizuru Store.
Future Developments
LERIRO Co., Ltd. positions "Le Pain Maizuru Store" as a base for its regional trading company business.
・Product development utilizing agricultural products from the Chikugo area
・Fan-oriented projects linked to match days and events
・Development of collaborative products with partner companies
・Future expansion into agricultural businesses such as Reriro Farm
Reriro Fukuoka will continue to build a system to respond to the business challenges of partner companies through various means, including M&A and business succession, not limited to its rugby team business.
We also accept consultations from partner companies considering selling or succeeding their businesses.
Store Overview
[Store Name] Le Pain Maizuru Store (Lu pan)
[Location] 3-6-17 Maizuru, Chuo-ku, Fukuoka City, 3rd Corpo Maizuru Building 101
[Grand Opening] Thursday, May 7, 2026
[Business Hours] 9:00 AM to 3:00 PM (closes when sold out)
[Regular Holidays] Wednesdays and Sundays
[Access] Approximately 7 minutes walk from Akasaka Station on the Fukuoka City Subway Kuko Line
[Parking] 4 spaces
Company Profile
LERIRO Co., Ltd. (Successor)
[Location] 18-10 Yoshii-machi, Ukiha City, Fukuoka Prefecture
[Representative Director] Daiki Shimakawa
[Established] March 2022
[Business Activities] Professional rugby team business, regional trading company business, future-making business
[Main Achievements]
Joined League One (2024)
Selected for METI's "Regional Strategic Human Resource Securing Demonstration Project" for 4 consecutive years
Concluded cooperation agreements with 14 local governments
[HP] https://leriro-fukuoka.com/
Access Japan Group (Predecessor)
[Headquarters Location] 2090-7 Nagahama, Chikugo City, Fukuoka Prefecture
[Business Activities] Outsourcing, temporary staffing, transportation and logistics, real estate, social welfare, etc.
[Relationship with Reriro Fukuoka] Club Partner
[HP] https://www.accessjpn.co.jp/
Reriro Fukuoka Season Final Match Information
Immediately after the opening of Le Pain Maizuru Store (5/7), 5
We are pleased to announce that the store will have a pre-opening on Thursday, April 30, 2026, and a grand opening on Wednesday, May 7, 2026.
Reriro Fukuoka is diversifying its business, including photo studios, student dormitories, restaurants, and community spaces, based on the "Reriro Economic Zone," a network of over 500 regional partner companies. With this opportunity, it aims to become a regional trading company.
Background of Business Succession
LERIRO Co., Ltd. was established in 2022 as an independent professional rugby team without a parent company. It consists of three pillars: professional rugby team business, regional trading company business, and future-making business, with business succession and M&A positioned as key areas in its medium- to long-term plan.
"Le Pain Maizuru Store" was operated by Access Japan Group as a Type A continuous employment support facility. As users retired, its role as a facility ended, leading to a proposal for business succession to LERIRO Co., Ltd., a partner company.
The store's business concept, which uses rice flour from Yame City, its host area, to support the dining tables of urban Fukuoka, aligns with LERIRO's value of "connecting and circulating people, resources, and industries in the region."
Features of "Le Pain Maizuru Store"
It is a rice flour bread specialty store that opened in December 2022. It uses 100% rice flour from Yame, Fukuoka Prefecture, and is baked fresh every morning in a lava stone oven from Sakurajima.
[Ingredients] 100% Yame rice flour from Fukuoka Prefecture
[Method] Far-infrared baking in a Sakurajima lava stone oven
[Number of Products] Approximately 30 types, including sandwich bread, savory bread, and sweet bread
[Texture] Unique elastic and moist texture
The current production method and product lineup will be maintained after the succession. In addition, limited-time menus for match days and collaborative products with partner companies will be gradually introduced.
Comment from Daiki Shimakawa, Representative Director of LERIRO Co., Ltd.
Reriro Fukuoka is a company that solves regional issues starting from rugby.
When a partner company consulted us about "wanting us to take over the business," there was no hesitation.
We will not let this store, which has used rice flour from Yame City, our host area, to deliver to Fukuoka's dining tables, disappear.
That is exactly what we advocate: "Connect and Circulate!" Furthermore, rice flour bread is also compatible with athletes.
We are confident that this will be a wonderful business that combines regionality, athleticism, and business viability.
By buying bread, local people support the team and the region. We will start such a cycle from Le Pain Maizuru Store.
Future Developments
LERIRO Co., Ltd. positions "Le Pain Maizuru Store" as a base for its regional trading company business.
・Product development utilizing agricultural products from the Chikugo area
・Fan-oriented projects linked to match days and events
・Development of collaborative products with partner companies
・Future expansion into agricultural businesses such as Reriro Farm
Reriro Fukuoka will continue to build a system to respond to the business challenges of partner companies through various means, including M&A and business succession, not limited to its rugby team business.
We also accept consultations from partner companies considering selling or succeeding their businesses.
Store Overview
[Store Name] Le Pain Maizuru Store (Lu pan)
[Location] 3-6-17 Maizuru, Chuo-ku, Fukuoka City, 3rd Corpo Maizuru Building 101
[Grand Opening] Thursday, May 7, 2026
[Business Hours] 9:00 AM to 3:00 PM (closes when sold out)
[Regular Holidays] Wednesdays and Sundays
[Access] Approximately 7 minutes walk from Akasaka Station on the Fukuoka City Subway Kuko Line
[Parking] 4 spaces
Company Profile
LERIRO Co., Ltd. (Successor)
[Location] 18-10 Yoshii-machi, Ukiha City, Fukuoka Prefecture
[Representative Director] Daiki Shimakawa
[Established] March 2022
[Business Activities] Professional rugby team business, regional trading company business, future-making business
[Main Achievements]
Joined League One (2024)
Selected for METI's "Regional Strategic Human Resource Securing Demonstration Project" for 4 consecutive years
Concluded cooperation agreements with 14 local governments
[HP] https://leriro-fukuoka.com/
Access Japan Group (Predecessor)
[Headquarters Location] 2090-7 Nagahama, Chikugo City, Fukuoka Prefecture
[Business Activities] Outsourcing, temporary staffing, transportation and logistics, real estate, social welfare, etc.
[Relationship with Reriro Fukuoka] Club Partner
[HP] https://www.accessjpn.co.jp/
Reriro Fukuoka Season Final Match Information
Immediately after the opening of Le Pain Maizuru Store (5/7), 5