Postpartum Care Underwear 'LeAILE Birth', Created by Mothers, Launches June 1, 2026

LeAILE, Inc. (Headquarters: Naka-ku, Hiroshima; Representative Director: Anna Shindo) will begin sales of 'LeAILE Birth,' a postpartum care underwear developed from the perspective of postpartum mothers, on its official online site starting June 1, 2026 (Monday). Designed for continuous use from the puerperium period through to post-puerperium menstruation, the product aims to transform postpartum underwear from something worn out of necessity to something chosen for preference. LeAILE representative Anna Shindo addressed the issue of postpartum underwear being seen as 'something you have to wear' based on her own experiences and the voices of other mothers. She developed 'LeAILE Birth' to combine functionality and aesthetics, aiming to improve postpartum quality of life (QOL) through underwear. LeAILE Birth is not just a standard 'maternity brief' but is designed as 'postpartum care underwear' that can be used continuously from the puerperium period (immediately after birth and discharge) through to subsequent menstrual cycles.