Leading Communication Establishes New Mission, Vision, and Values
Leading Communication, a provider of SNS marketing and creator management services, has established a new Mission, Vision, and Values (MVV) in 2026 to serve as the foundation for organizational management. The company is articulating its experience since inception to become a next-generation game changer.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 18:00
- 🔍 Collected: May 20, 2026 at 09:31
- 🤖 AI Analyzed: May 20, 2026 at 09:39 (7 min after Collected)
Leading Communication, a company specializing in SNS marketing and creator management (CEO: Hikaru Inoue, hereafter 'the Company'), has established a new set of Mission, Vision, and Values (hereafter 'MVV') in 2026. This initiative articulates the experience, track record, and values cultivated since the company's founding, positioning them as the foundation for unified organizational management.
Background of MVV Formulation
Since its founding in 2017, Leading Communication began as a creator agency centered on TikTok and expanded its scope to include SNS marketing services in 2021.
With the expansion of its business areas, the range of value the company provides has widened significantly. Following the establishment of a robust system capable of supporting client business growth through creator development, management, SNS account operations, and the planning and execution of marketing strategies, the company has redefined its value proposition and updated its MVV.
Mission / Vision / Values
Mission
Transforming all possibilities into smiles.
Everything, whether individual, corporate, or creator, holds potential. Based on this conviction, the Company holds as its existence purpose the continuous unlocking of all potential, turning it into 'smiles' through concrete results, growth, and achievement.
Vision
Remaining a next-generation game changer.
As SNS and AI reshape society, we aim to not only update existing rules but also to become an entity that creates new markets and trends that no one has yet defined. Leading Communication will continue to stand at the forefront of change, innovating industry common practices.
Values
01 Pursuit of overwhelming speed and quality
Take the initiative with speed, build trust with quality.
02 Eliminate ambiguity, win with reproducible results
Define everything with figures and deadlines, and elevate results into organizational assets.
03 Incorporate trends, create them
Do not just read the flow of the times, stand on the side that creates new trends.
04 Marketing thinking that grasps the essence
Possess the insight to go beyond superficial customer needs to extract true challenges and purposes.
05 Possess professional awareness and resolve
Act with self-responsibility and do your best as a professional under any circumstances.
06 Acknowledge individuality, polish strengths
Know your own strengths deeply and use them as a weapon to enhance your unique existence value.
07 Infect with excitement
Move with passion yourself, spread that heat inside and outside the company, and move the organization and the market.
Comment from CEO Hikaru Inoue
I recognize the formulation of this MVV as an important milestone that demonstrates the growth and change of our company to both internal and external stakeholders. Since our founding, I have placed the belief of 'maximizing possibilities' at the core of our mission. This means believing in the potential of everyone I interact with; changing those people into smiles is the basis of our company. Furthermore, the seven Values are the principles of action I have practiced to reach our current position. I strongly expect everyone working at Leading Communication to embody these values and to foster next-generation business leaders. Moving forward, we will utilize this MVV as the backbone of our organization to contribute fully to our clients' business growth.
Background of MVV Formulation
Since its founding in 2017, Leading Communication began as a creator agency centered on TikTok and expanded its scope to include SNS marketing services in 2021.
With the expansion of its business areas, the range of value the company provides has widened significantly. Following the establishment of a robust system capable of supporting client business growth through creator development, management, SNS account operations, and the planning and execution of marketing strategies, the company has redefined its value proposition and updated its MVV.
Mission / Vision / Values
Mission
Transforming all possibilities into smiles.
Everything, whether individual, corporate, or creator, holds potential. Based on this conviction, the Company holds as its existence purpose the continuous unlocking of all potential, turning it into 'smiles' through concrete results, growth, and achievement.
Vision
Remaining a next-generation game changer.
As SNS and AI reshape society, we aim to not only update existing rules but also to become an entity that creates new markets and trends that no one has yet defined. Leading Communication will continue to stand at the forefront of change, innovating industry common practices.
Values
01 Pursuit of overwhelming speed and quality
Take the initiative with speed, build trust with quality.
02 Eliminate ambiguity, win with reproducible results
Define everything with figures and deadlines, and elevate results into organizational assets.
03 Incorporate trends, create them
Do not just read the flow of the times, stand on the side that creates new trends.
04 Marketing thinking that grasps the essence
Possess the insight to go beyond superficial customer needs to extract true challenges and purposes.
05 Possess professional awareness and resolve
Act with self-responsibility and do your best as a professional under any circumstances.
06 Acknowledge individuality, polish strengths
Know your own strengths deeply and use them as a weapon to enhance your unique existence value.
07 Infect with excitement
Move with passion yourself, spread that heat inside and outside the company, and move the organization and the market.
Comment from CEO Hikaru Inoue
I recognize the formulation of this MVV as an important milestone that demonstrates the growth and change of our company to both internal and external stakeholders. Since our founding, I have placed the belief of 'maximizing possibilities' at the core of our mission. This means believing in the potential of everyone I interact with; changing those people into smiles is the basis of our company. Furthermore, the seven Values are the principles of action I have practiced to reach our current position. I strongly expect everyone working at Leading Communication to embody these values and to foster next-generation business leaders. Moving forward, we will utilize this MVV as the backbone of our organization to contribute fully to our clients' business growth.
FAQ
When did Leading Communication announce its new MVV?
It was established in 2026.
Where is Leading Communication located?
6F, Shibuya DT Building, 1-16-10 Dogenzaka, Shibuya-ku, Tokyo.
What kind of business does Leading Communication operate?
It operates in SNS marketing and creator management (production) services.