Leading Communication Co., Ltd. Certified as TikTok Shop Official Partner 'TSP'
Leading Communication, an SNS marketing and production company, has been certified as a TikTok Shop Partner (TSP). Leveraging its in-house studio for stable live commerce and its expertise in creating high-conversion short videos, the company will provide one-stop support for brands to grow their e-commerce business on TikTok.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 18:00
- 🔍 Collected: April 23, 2026 at 09:31
- 🤖 AI Analyzed: April 24, 2026 at 04:52 (19h 20m after Collected)
Leading Communication Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Hikaru Inoue; hereinafter "the Company"), which operates SNS marketing and production businesses, is pleased to announce that it has been certified as a "TikTok Shop Partner (TSP)," an official partner system for the e-commerce function "TikTok Shop" provided by the short-video platform "TikTok."
1: Background
In Japan, attention to "e-commerce" that completes everything from content consumption to purchase within an app is rising rapidly. As an official TikTok MCN, the Company has been leading vertical short-video marketing in Japan. We will provide services based on the following three strengths:
- Stable LIVE Streaming System: Realizing high-frequency, high-quality LIVE commerce in Japan with an in-house studio and equipment, coordinated by performers, directors, and management.
- "Selling" Video Production Logic: Possessing unique creative production capabilities that lead to purchases by utilizing the know-how of live demonstrations, not just gaining recognition (buzz).
- One-stop Fulfillment Support: Providing one-stop services from strategic planning and creator assignment to logistics and customer support utilizing affiliated warehouses in Japan.
2: Service Contents (Features)
The Company's TikTok Shop support service supports everything related to operation from strategic planning to creative production and back-end operations in one stop. Furthermore, we place a "Digit-Real" strategy at our core, providing value across the boundary between digital and physical.
- Strategic LIVE Commerce System: We have built an operation that divides labor among performers, production, analysis, and logistics, centered on a dedicated project manager. We support steady sales growth for brands through high-frequency broadcasts of four or more times a week. With our own studio and dedicated equipment, high-quality LIVE broadcasts without equipment trouble are possible.
- Short Video Production Providing a Purchase Experience Centered on "Discovery": Focusing on "selling" rather than just "buzz," we use live selling skills to visually appeal to viewers' problem-solving. We pursue a highly reproducible sales logic that completes the closing with only short videos, even for high-unit-price products. Since planning, shooting, and editing are fully internal, we can create creative reflecting the latest trends immediately.
- Total Support for Domestic EC Operation: We practice unique "double funnel marketing" that supports from "recognition" to "purchase" and "fandomization (LTV maximization)." Comprehensive support including back-end operations such as product registration, inventory management, delivery coordination using affiliated warehouses, and customer support is possible.
3: Future Support (Outlook)
In the future, we will further support the growth of brand companies and creators through TikTok Shop operation support in the Japanese market by utilizing domestic know-how, platforms, and networks. We will commit to solid results by designing optimal operations and creative production for each brand so that clients can maximize sales using TikTok Shop. We also hope to contribute to the activation and development of the entire Japanese e-commerce market through this new sales channel. We will strongly back up the entry of companies from various industries into TikTok Shop by making full use of our domestic brand/merchant networks and resources.
1: Background
In Japan, attention to "e-commerce" that completes everything from content consumption to purchase within an app is rising rapidly. As an official TikTok MCN, the Company has been leading vertical short-video marketing in Japan. We will provide services based on the following three strengths:
- Stable LIVE Streaming System: Realizing high-frequency, high-quality LIVE commerce in Japan with an in-house studio and equipment, coordinated by performers, directors, and management.
- "Selling" Video Production Logic: Possessing unique creative production capabilities that lead to purchases by utilizing the know-how of live demonstrations, not just gaining recognition (buzz).
- One-stop Fulfillment Support: Providing one-stop services from strategic planning and creator assignment to logistics and customer support utilizing affiliated warehouses in Japan.
2: Service Contents (Features)
The Company's TikTok Shop support service supports everything related to operation from strategic planning to creative production and back-end operations in one stop. Furthermore, we place a "Digit-Real" strategy at our core, providing value across the boundary between digital and physical.
- Strategic LIVE Commerce System: We have built an operation that divides labor among performers, production, analysis, and logistics, centered on a dedicated project manager. We support steady sales growth for brands through high-frequency broadcasts of four or more times a week. With our own studio and dedicated equipment, high-quality LIVE broadcasts without equipment trouble are possible.
- Short Video Production Providing a Purchase Experience Centered on "Discovery": Focusing on "selling" rather than just "buzz," we use live selling skills to visually appeal to viewers' problem-solving. We pursue a highly reproducible sales logic that completes the closing with only short videos, even for high-unit-price products. Since planning, shooting, and editing are fully internal, we can create creative reflecting the latest trends immediately.
- Total Support for Domestic EC Operation: We practice unique "double funnel marketing" that supports from "recognition" to "purchase" and "fandomization (LTV maximization)." Comprehensive support including back-end operations such as product registration, inventory management, delivery coordination using affiliated warehouses, and customer support is possible.
3: Future Support (Outlook)
In the future, we will further support the growth of brand companies and creators through TikTok Shop operation support in the Japanese market by utilizing domestic know-how, platforms, and networks. We will commit to solid results by designing optimal operations and creative production for each brand so that clients can maximize sales using TikTok Shop. We also hope to contribute to the activation and development of the entire Japanese e-commerce market through this new sales channel. We will strongly back up the entry of companies from various industries into TikTok Shop by making full use of our domestic brand/merchant networks and resources.