LANSEED Launches New TV Commercial to Save Vacant and Inherited Properties with 'GOOD Buy-Sell'

LANSEED Co., Ltd. (Headquarters: Akashi City, Hyogo Prefecture; Representative Director: Noriaki Nakabuchi), a company specializing in direct real estate acquisition with a strong regional focus in Akashi City, Hyogo, launched its new TV commercial, titled 'Lanseed: Giving Houses Their Next Story,' in the Kansai area on Thursday, May 21, 2026. Along with the TV commercial, a web-exclusive 30-second version has been released on the official LANSEED YouTube channel. Known for its 'GOOD Buy-Sell' brand, LANSEED has been supporting real estate sales for residents in the Akashi, Kobe, and Harima areas. As the nationwide increase in vacant homes and concerns regarding the management and sale of inherited properties become increasingly severe, LANSEED treats real estate not merely as properties, but as 'valuable assets' etched with the memories and time of the people who lived there. The new commercial uses warm animation and a friendly song to express how an old home that has served its purpose gains new value through LANSEED, leading to the smiles of a new family. Furthermore, to allow viewers to quickly proceed to consultation and appraisal, LANSEED has launched a dedicated real estate appraisal landing page (LP). Inputs can be completed in about one minute via smartphone, and appraisal requests are completely free. LANSEED will continue to contribute to resolving local vacant house and inherited property issues through its real estate acquisition services across Hyogo and Osaka prefectures, including the Akashi, Kobe, and Harima areas. The commercial was produced to convey LANSEED's approach to the social issues of 'increasing vacant homes' and 'neglected inherited properties.' Homes where people once lived are filled with family time, daily life, and many memories. However, due to changing times, inheritance, or relocation, there is an increase in homes left vacant or land that has become difficult to manage. Many owners hold anxieties such as, 'Can an old house really be sold?', 'Is it okay if belongings remain?', 'How should I handle inherited real estate?', or 'Can I consult without my neighbors knowing?'. LANSEED does not just buy such properties; it values reflecting on the value inherent in the house or land while supporting the feelings of the seller, ensuring they are connected to the next future. In this commercial, Lanseed's official original character, 'Lanseed-kun,' appears. He breathes new life into an old, weary house like magic, transforming it into a gleaming home. The commercial is scheduled to air a total of 40 times, centered around 'Sun TV Box Seat' on Sun Television, a program long-loved by viewers in the Kansai area. LANSEED's strength lies in the peace of mind and speed provided by direct in-house acquisition. Unlike general real estate brokerage, by becoming the direct buyer, the company eliminates brokerage fees and allows the process from appraisal to settlement to proceed speedily. The company minimizes the burden on sellers and supports their lives after the sale by helping secure funds for moving and reducing management costs.