Hokkaido Nippon-Ham Fighters Manager Tsuyoshi Shinjo-Motif Souvenir 'SHINJO SPECIAL' Launched.

LALs Co., Ltd. (Headquarters: Tokyo, Representative Director: Shuichi Sakamoto) has launched a souvenir series for the Hokkaido Nippon-Ham Fighters, officially approved by Manager Tsuyoshi Shinjo.

'SHINJO SPECIAL' is a new type of souvenir that expresses the charm and presence of Manager Shinjo as a friendly character, combining food, miscellaneous goods, and collectible elements.

The products were planned and developed with the aim of allowing customers to enjoy the stadium viewing experience and their time in Hokkaido even after returning home, featuring not only 'the joy of eating' but also experiential values such as 'displaying,' 'using,' and 'collecting.'

Souvenirs that Bring Memories of Games into Daily Life

SHINJO SPECIAL proposes souvenirs not just as food items, but as products that connect memories of games and travel to everyday life.

The design incorporates elements that retain value even after purchase, such as cans and mugs that can be used after the contents are consumed, and character stickers that encourage collection.

Furthermore, with detailed character designs and a unified brand world, we pursue design appeal that makes people want to take photos at the stadium or at home, and collectibility that can be enjoyed by all generations.

Product Lineup

Character-Shaped Cookie Can

Features a character die-cut can modeled after Manager Shinjo.

Filled with butter cookies, the can can be used as a storage container or interior decoration after the cookies are eaten.

SHINJO SPECIAL Cookie Can ¥4,800 (tax included)

Mug Cup Jelly [Red, Blue]

Jelly set in an original design mug cup.

The mug can be used daily after the jelly is consumed, further enhancing its value as a souvenir.

SHINJO SPECIAL Mug Cup Jelly ¥3,700 each (tax included)

Cheese Stick Financier

Cheese stick financiers inspired by Hokkaido-produced cheese.

Includes a limited edition package and character collection stickers.

SHINJO SPECIAL Cheese Stick Financier ¥2,700 (tax included)

Sales Information

Pre-orders for a limited quantity will begin on June 30, 2026 (Tue) at 12:00 PM on the official SSSSSSS EC site.

Following this, sales are scheduled to begin sequentially at ES CON FIELD HOKKAIDO from around August 2026.

Product Name

SHINJO SPECIAL Souvenir Series

Product Name

・Character-Shaped Cookie Can ¥4,800 (tax included)

・Jelly in Mug Cup (Red/Blue) ¥3,700 each (tax included)

・Cheese Stick Financier ¥2,700 (tax included)

EC Pre-order Sales

June 30, 2026 (Tue) 12:00 PM - August 30, 2026 (Sun) 5:00 PM

Estimated Delivery

Scheduled for September 2026

Stadium Sales

Scheduled to begin sequentially from around August 2026

Sales Locations

Official SSSSSSS EC Site

https://ssssss-japan.com

ES CON FIELD HOKKAIDO

About SHINJO SPECIAL

SHINJO SPECIAL features products modeled after Manager Tsuyoshi Shinjo.

It expresses Manager Shinjo's charm as a friendly character and is developed as a new type of souvenir that fuses experiential values of 'eating,' 'displaying,' 'using,' and 'collecting.'

About SSSSSSS

SSSSSSS is a brand platform that consistently produces everything from brand development, character design, product planning, and package design to sales, centered around IPs such as sports, entertainment, and characters.

Through product development that leverages the worldviews of IPs, we create new brand value and expand into a wide range of categories including food, miscellaneous goods, and apparel.

We will continue to build beloved brands through collaborations with various IPs.

Company Profile

Company Name: LALs Co., Ltd.

Representative: Representative Director Shuichi Sakamoto

Location: Shinjuku-ku, Tokyo

Business Activities: Brand production, IP/character development, product planning/design, promotional creative production, EC operation

Brand Site

https://ssssss-japan.com