"Why this formula?" Cosmetics with a reason to be chosen gather. "#Shokucos Festival 2026" announces 12 exhibiting brands, to be held in Ebisu on June 27, 2026.

At the "#Shokucos Festival 2026" to be held on Saturday, June 27, 2026, brands whose appeal cannot be fully expressed in advertisements will gather. This release focuses on the exhibiting brands that resonate with the philosophy of "#Shokucos (brands with a commitment to artisanal manufacturing)" as the second installment, introducing their development backgrounds and passion for manufacturing. There is a creator's commitment in both the formula and the selection of ingredients. 12 brands that can tell the story behind them have gathered. The brands gathered at "#Shokucos" this time continue to create products with reasons, such as "Why did you decide to develop that product?", "Why did you choose that ingredient?", "Why did you finish it with that texture?", and "Why did you try to deliver it with that expression?". We want you to touch and experience it directly at the venue! A lineup of all 12 brands with commitment! RÉGLAGE, SUKUUS, brightdays, oily and oily skin, Orchid Beauty, DERMED, yorisoT, Beauté Pacifique, CARE, mamo-hada, IKACARE, Lurinna. Every time you turn the page, you will like cosmetics more. We will distribute the event-limited booklet "#Shokucos Encyclopedia vol.1" to all visitors. We will distribute the event-limited booklet "#Shokucos Encyclopedia vol.1," which contains development secrets and thoughts on manufacturing, to all visitors. Through interviews with each brand, we will introduce the background of formula design and ingredient selection that can only be read here, and the commitment put into the products. Furthermore, we will also post the unique charm of each brand while incorporating the points that the interviewers actually felt "This is an artisan!". A PDF version will also be distributed to registrants at a later date. Making "understanding and choosing" more fun. We will hold presentations and talk events by brand representatives. At the event, you can not only talk directly with the person in charge at each brand booth, but also attend presentations by each brand. Professionals who have been watching ingredients, formulas, and manufacturing will deliver perspectives to enjoy the "back side of cosmetics" more deeply. #Shokucos Festival is recommended for those who want to understand the background of ingredients and formulas and enjoy cosmetics more deeply, want to check the scent and texture with their own hands and choose with conviction, want to talk directly with brands and developers and broaden their understanding and perspective on cosmetics, and want to be a beauty writer or someone who pursues the back side of cosmetics. If you want to see through the essence of cosmetics and talk about it, please come and visit us. [Event Overview] Name: #Shokucos Festival 2026. Date: Saturday, June 27, 2026. Venue: EBiS303 5F Conference Room. Price: 500 yen including tax. Organizer: L-FLAT Co., Ltd.