A new hub in the Chino Station building, Nagano. The gateway to Yatsugatake, crossed by 3.3 million people annually, becomes a base connecting the region to the world.
Kotobito and GREEN FUNDING have partnered to launch a touch-and-try exhibition of innovative products at '8Peaks living' in Chino Station, aiming to revitalize the local economy.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 23:00
- 🔍 Collected: April 24, 2026 at 14:31
- 🤖 AI Analyzed: April 24, 2026 at 23:37 (9h 5m after Collected)
A touch-and-try exhibition in collaboration with GREEN FUNDING is rolling out at "8Peaks living" in Chino Station's Bellvia. Based on products originating from the Yatsugatake and Suwa areas, it aims to become a new experiential hub connecting the region to the world.
Kotobito Co., Ltd. (Headquarters: Chino City, Nagano Prefecture, CEO: Tomo Ishijima, hereafter "Kotobito"), which develops regional production businesses originating from the Yatsugatake/Suwa area, and OneMore Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Takehiko Numata, hereafter "OneMore"), which operates the crowdfunding site "GREEN FUNDING" within the CCC (TSUTAYA) Group, will collaborate to roll out experiential exhibitions in the region.
Starting from the KNOT LOUNGE and OFFICE of the "8 Peaks living" interaction hub in Chino Station's Bellvia, which Kotobito helps operate, a touch-and-try exhibition of innovative domestic and international products carefully selected by GREEN FUNDING will be rolled out on an ongoing basis. In Chino City, which is visited by approximately 3.3 million people annually (*1), the station often became a mere "transit point" for mountain climbing and tourism. The aim is to update it into a "staycation base where you can experience the lifestyle of the future" and build a new revitalization model for the local economy.
■ Background and Aims of this Collaboration: Why are new things and experiences gathering at the "Gateway to Yatsugatake"?
1. A land where people seeking an essential lifestyle gather
About 90% of tourists visiting Chino City are from outside the prefecture (mainly the Tokyo metropolitan area) (*1).
There is a rapid increase in dual-base residents and migrants who work creatively while coexisting with nature, making it an area where highly sensitive demographics seeking both great nature and the latest lifestyles gather. In particular, mountain climbing enthusiasts and outdoor demographics heading to Yatsugatake are highly receptive to new products and experiences.
2. Accumulation of reliable technological capabilities fostered by the "Switzerland of the East"
The Suwa area has a foundation in the precision machinery industry, often referred to as the "Switzerland of the East," and a culture of high-quality manufacturing is deeply rooted. By uncovering the resources of this region and delivering them nationwide via GREEN FUNDING, we aim to continuously create hit projects originating from local areas.
3. The ripple effect on the local economy by materializing a "digital trade show where the future gathers"
GREEN FUNDING's mission is to be a "digital trade show where the future gathers," and it has brought numerous gadgets and lifestyle products to the world. With this collaboration, innovative domestic and international products and experiences that could only be seen via online crowdfunding will appear in a physical space at the foot of great nature. By creating a purpose for visitors to stop by for an "experience found nowhere else" and generating dwell time, it creates new flow lines leading to movement and consumption within the Chino Station building and the wider region.
■ Main Collaboration Details: "Experiential" rollout crossing the region and the world
1. Touch & Try of domestic and international products based at "8Peaks living"
Within "8Peaks living (https://8peaks-living.jp)," which Kotobito helps operate, an experiential exhibition corner linked with GREEN FUNDING will be rolled out continuously.
As the first phase, an exhibition of the crowdfunding project "MOD.VIENNA" by the locally overwhelmingly supported craft beer maker "8Peaks BREWING" and the prefecture's precision equipment maker "Cosina" will be held. Following this, experiential exhibitions of diverse products, including the latest domestic and international products and gadgets for workations carefully selected by GREEN FUNDING, will be rolled out irregularly.
Exhibition of Cosina's crowdfunding project "MOD.VIENNA". At 8Peaks living, in collaboration with GREEN FUNDING, a touch & try exhibition will be held where visitors can actually pick up domestic and international products.
Exhibition of local craft beer maker "8Peaks BREWING". The appeal of products originating from the Yatsugatake and Suwa areas will be disseminated inside and outside the region, starting from 8Peaks living.
2. Utilization of the Yatsugatake and Suwa areas as a demonstration field by companies outside the prefecture
We will promote initiatives where companies outside the prefecture utilize the natural environment of the Yatsugatake and Suwa areas as a demonstration and testing ground for products and services, conducting promotions linked with crowdfunding. For urban companies, this creates opportunities to verify and communicate new value through realistic contact points with consumers.
3. Rollout to stores in the Tokyo metropolitan area (such as SHIBUYA TSUTAYA)
For outstanding projects originating from the area, the capital city assets held by GREEN FUNDING, such as SHIBUYA TSUTAYA...
Kotobito Co., Ltd. (Headquarters: Chino City, Nagano Prefecture, CEO: Tomo Ishijima, hereafter "Kotobito"), which develops regional production businesses originating from the Yatsugatake/Suwa area, and OneMore Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Takehiko Numata, hereafter "OneMore"), which operates the crowdfunding site "GREEN FUNDING" within the CCC (TSUTAYA) Group, will collaborate to roll out experiential exhibitions in the region.
Starting from the KNOT LOUNGE and OFFICE of the "8 Peaks living" interaction hub in Chino Station's Bellvia, which Kotobito helps operate, a touch-and-try exhibition of innovative domestic and international products carefully selected by GREEN FUNDING will be rolled out on an ongoing basis. In Chino City, which is visited by approximately 3.3 million people annually (*1), the station often became a mere "transit point" for mountain climbing and tourism. The aim is to update it into a "staycation base where you can experience the lifestyle of the future" and build a new revitalization model for the local economy.
■ Background and Aims of this Collaboration: Why are new things and experiences gathering at the "Gateway to Yatsugatake"?
1. A land where people seeking an essential lifestyle gather
About 90% of tourists visiting Chino City are from outside the prefecture (mainly the Tokyo metropolitan area) (*1).
There is a rapid increase in dual-base residents and migrants who work creatively while coexisting with nature, making it an area where highly sensitive demographics seeking both great nature and the latest lifestyles gather. In particular, mountain climbing enthusiasts and outdoor demographics heading to Yatsugatake are highly receptive to new products and experiences.
2. Accumulation of reliable technological capabilities fostered by the "Switzerland of the East"
The Suwa area has a foundation in the precision machinery industry, often referred to as the "Switzerland of the East," and a culture of high-quality manufacturing is deeply rooted. By uncovering the resources of this region and delivering them nationwide via GREEN FUNDING, we aim to continuously create hit projects originating from local areas.
3. The ripple effect on the local economy by materializing a "digital trade show where the future gathers"
GREEN FUNDING's mission is to be a "digital trade show where the future gathers," and it has brought numerous gadgets and lifestyle products to the world. With this collaboration, innovative domestic and international products and experiences that could only be seen via online crowdfunding will appear in a physical space at the foot of great nature. By creating a purpose for visitors to stop by for an "experience found nowhere else" and generating dwell time, it creates new flow lines leading to movement and consumption within the Chino Station building and the wider region.
■ Main Collaboration Details: "Experiential" rollout crossing the region and the world
1. Touch & Try of domestic and international products based at "8Peaks living"
Within "8Peaks living (https://8peaks-living.jp)," which Kotobito helps operate, an experiential exhibition corner linked with GREEN FUNDING will be rolled out continuously.
As the first phase, an exhibition of the crowdfunding project "MOD.VIENNA" by the locally overwhelmingly supported craft beer maker "8Peaks BREWING" and the prefecture's precision equipment maker "Cosina" will be held. Following this, experiential exhibitions of diverse products, including the latest domestic and international products and gadgets for workations carefully selected by GREEN FUNDING, will be rolled out irregularly.
Exhibition of Cosina's crowdfunding project "MOD.VIENNA". At 8Peaks living, in collaboration with GREEN FUNDING, a touch & try exhibition will be held where visitors can actually pick up domestic and international products.
Exhibition of local craft beer maker "8Peaks BREWING". The appeal of products originating from the Yatsugatake and Suwa areas will be disseminated inside and outside the region, starting from 8Peaks living.
2. Utilization of the Yatsugatake and Suwa areas as a demonstration field by companies outside the prefecture
We will promote initiatives where companies outside the prefecture utilize the natural environment of the Yatsugatake and Suwa areas as a demonstration and testing ground for products and services, conducting promotions linked with crowdfunding. For urban companies, this creates opportunities to verify and communicate new value through realistic contact points with consumers.
3. Rollout to stores in the Tokyo metropolitan area (such as SHIBUYA TSUTAYA)
For outstanding projects originating from the area, the capital city assets held by GREEN FUNDING, such as SHIBUYA TSUTAYA...