Maison Fragrance Brand 'KITOWA' Creates Special Incense for LEXUS at Milan Design Week 2026

KITOWA Co., Ltd. (Headquarters: 4-9-1 Ginza, Chuo-ku, Tokyo / CEO: Hiroyuki Hoshina) has produced a special incense for visitors to the installation presented by LEXUS at Milan Design Week 2026.

This exhibition is an installation that presents the ideal concept of 'space', centered around the new flagship 'LEXUS LS Concept'. KITOWA is providing incense that embodies Japanese aesthetics and scent culture as a product to bring the lingering memory of that experience back into daily life.

This time, 'incense' was selected as the method to embody LEXUS's philosophy regarding space as a central theme.
Since ancient times, incense has been cherished as an element that purifies space and quietly calms the mind.
KITOWA's incense uses natural fragrances and is carefully handcrafted piece by piece by skilled artisans at factories in Japan.

Using natural Hinoki (Japanese cypress) oil from Mie Prefecture, it is finished with a scent that evokes the refreshing and tranquil qualities inherent to native Japanese woods. It is designed to let visitors carry the memory of the exhibition experience home through the fragrance.

Furthermore, this incense is housed in a 'Tato', a traditional Japanese form of wrapping, and a poem symbolizing the theme of this exhibition is printed on the package. By layering the resonance of words with the scent, the value of the experience is more deeply imprinted. The very act of holding it in one's hands is designed to evoke memories of the exhibition.

Additionally, a special movie expressing the background and worldview of this project has been released.

Through the process of creating the Hinoki scent and the handiwork of artisans, it delicately depicts the craftsmanship rooted in Japanese incense culture and the aesthetics dwelling in LEXUS products.

Through the video, viewers can more deeply experience the depth and afterglow of the spatial experience.

■ Overview of LEXUS Exhibition at Milan Design Week 2026
- Dates: April 21 (Tue) - April 26 (Sun), 2026
- Venue: Superstudio Più / Daylight
- Address: Via Tortona, 27, 20144 Milano, Italy
- Exhibition Content: Installation 'SPACE' and 'Discover Together 2026'
Experiential works (4 works in total)
*The official LEXUS website for this event is here:
https://discoverlexus.com/stories/milan-design-week-2026

■ About KITOWA
KITOWA is a fragrance brand that proposes scents fusing natural fragrances and rich fragrances based on Japanese aromatic woods. Set against the background of Japanese aesthetics and views on nature, it proposes rich moments spent through fragrance.
Official Website: https://www.kitowa.co.jp/
Instagram: https://www.instagram.com/kitowafragrance/

■ Inquiries regarding this release
KITOWA Co., Ltd.: info@kitowa.co.jp