LOmeVE Launches High-Concentration 70% Silk Serum

The new skincare brand LOmeVE has launched 'LOmeVE Moisturizing Silk Veil,' an innovative water-free serum. This product is formulated with a high concentration of 70% silk extract. It targets skin with a weakened barrier function, guiding it toward deep hydration and radiance. Despite its fresh, light texture, it absorbs instantly upon application, with the high-concentration silk keeping the skin hydrated and glowing for a long time. It transforms daily skincare into a special time of self-care. The scent of lemon verbena and Damask rose helps calm the mind, offering a relaxing moment. ■ Product Features 1. Water-free, dense silk serum Without using the 'water' common in general skincare products, this formula consists solely of 70% silk extract and beauty ingredients. It achieves a dense formulation that draws out the skin's inherent potential. *The 'water' listed in the ingredient list is derived from the silk extract (hydrolyzed sericin and hydrolyzed fibroin ). 2. High-moisturizing serum with 70% silk Silk, rich in natural amino acids, penetrates the stratum corneum to protect moisture and keep the skin healthy. 3. Uses 'Green Cocoon' from aseptic artificial sericulture Due to clean silk ingredients free from impurities, the use of preservatives and stabilizers is kept to a minimum. 4. High moisturizing power from Sericin and Fibroin Silk components, which have structures similar to Natural Moisturizing Factors (NMF), adhere to the skin, providing protection from dryness while giving a natural glow. 5. Contains beauty ingredients to support barrier function Two types of ceramides, squalane, and Aspergillus culture filtrate thoroughly moisturize the stratum corneum and increase moisture retention. 6. Contains Ophiopogon Japonicus Root Extract An ancient plant-derived ingredient that gently works on sensitive skin, supporting a healthy skin environment. LOmeVE Moisturizing Silk Veil Made in Japan, 150ml ¥15,400 (tax included) ■ Development Background The brand name 'LOmeVE' is a portmanteau of 'LOVE' and 'me.' It embodies the sentiment that 'valuing yourself is the beginning of beauty.' Having worked with silk products for many years, I was captivated by its gentleness and high moisturizing power, which led to the creation of this product with the idea of 'wrapping the skin in silk.' This serum maximizes the potential of silk, bringing moisture and luster as if wrapping the skin in a silk veil. ■ Developer Tsukasa Mikami After gaining experience as a hair and makeup artist, Mikami is now active as a stylist. Mikami handles styling for talent and models appearing in fashion magazines, TV, and commercials. Following a personal illness, Mikami discovered the 'Hie-tori' (cold-prevention) health method and started a life of cold-prevention. Based on that experience, Mikami launched the brand with the concept of 'Beauty & Wellness.' Aiming for 'Inner Beauty'—beauty that comes from within rather than just the surface—Mikami creates socks that warm both the body and mind, focusing on design, functionality, and materials, while spreading the practice of cold-prevention through fashion. Having made silk socks for many years, Mikami was fascinated by the moisturizing power of silk and finally created a silk serum that can be applied to the skin. 'I developed this serum believing in the potential of silk and wanting to deliver it directly to the skin. I hope you will feel a moment of self-care through your daily skincare routine.' 'with LOVE, for yourself.' LOmeVE proposes skincare for everyone to face their own beauty. The logo and bottle design were handled by KIGENZEN.