株式会社KEN to Launch 'Scalp Massage Brush' from 'ReEMOTION' Brand on July 1, 2026

株式会社KEN (Headquarters: Izumi City, Osaka; Representative: Kenji Kamata) will release a 'Scalp Massage Brush' on July 1, 2026, enabling home-based head spa quality scalp care under the 'ReEMOTION' brand, which proposes a new care habit of 'moving the scalp without rubbing.'

ReEMOTION has previously proposed a new shampooing habit called 'friction-less hair washing (scalp cleansing),' which decomposes sebum dirt by packing the scalp with foam containing enzymes from raw honey, the main ingredient of their shampoo. This product is a further evolution of that philosophy, developed as an item to integrate the grooming of hair, scalp, and facial impressions.

■ Is 'thorough washing = rubbing' really correct?

Many people think 'thorough washing' means 'scrubbing forcefully.' However, excessive friction puts a burden on the scalp and is considered a factor leading to dryness, hardening, and disruption of the sebum balance.

ReEMOTION focused on this 'unconscious common sense.'

■ The scalp is the 'starting point' for hair and face. From 'not rubbing' to 'moving and grooming.'

The scalp is both the foundation where hair is born and a piece of skin connected to the face. Therefore, disruptions in the scalp environment affect the 'overall look,' including hair texture (firmness, elasticity, shine), skin impression (dullness, complexion), and facial impression (sagging, face line).

The ideal way to wash is not to rub the scalp but to 'move it gently.' Furthermore, by 'moving and loosening' the scalp, the product focuses on stagnant flow, leading the scalp environment to a healthier state. As a result, this is expected to not only nurture a foundation for beautiful, healthy hair but also have positive effects on skin and facial impressions.

ReEMOTION advocates this approach as 'Scalp Beauty'—care that improves hair, skin, and impressions starting from the scalp.

■ Product Features

The product concept is 'Do not rub, move. Loosen, and wash.' Developed by ReEMOTION with a unique structure (design registration and patent pending), simply placing your hand on it and moving it allows you to realize the ideal way of washing and scalp beauty simultaneously.

1. Unique pin design to 'capture and move' the scalp: The flat-tipped pin shape gently catches the scalp. By focusing on the sensation of moving from the deep layer rather than the surface while gently opening the pressure, it is possible to groom it effectively.
2. Round structure that fits naturally: Designed along the shape of the head and face, the unique 'round fit structure' fits without requiring force. It supports moving all parts without strain.
3. Far-infrared material (ore) incorporated into the pins: Tourmaline (far-infrared) and black silica (negative ions) kneaded into the silicone brush pins support a comfortable feeling and scalp environment.
4. Supports both in-bath and out-bath usage: Usable not only while shampooing but in every daily scene, such as the office, living room, or bedroom, realizing a habit of 'grooming when you notice.'

■ How to use

Do not grip it; hold it as if placing your hand on it, press it lightly against your scalp or face, and move it gently. By moving it up/down and left/right while applying pressure, you can groom the scalp efficiently.

*Using two units allows for more efficient, time-saving care.

■ Product Overview

ReEMOTION Scalp Brush
Price: 3,850 JPY (including tax) / Launch date: July 1, 2026