KASASAGI Inc. (Chuo-ku, Tokyo; CEO: Ryun Tsukahara), a company based in construction using traditional craft materials, has acquired all shares of NONVERBAL, Inc. to establish a new structure for 'Integrated Design' that covers everything from space design to branding.
### About NONVERBAL, Inc. NONVERBAL, Inc., led by CEO Takenori Fuji, has a 16-year history and has supported various corporate activities from startups to major companies with over 10,000 creative production cases. It operates from headquarters in Osaka and a branch in Tokyo.
### Expansion into 'Legacy Branding' KASASAGI will intensify its efforts in 'Legacy Branding,' an approach that respects the values nurtured in land, culture, and human activities, reinterpreting them from a modern perspective to pass them on to the future. By integrating KASASAGI's expertise in space design using craft materials with NONVERBAL's functions in branding and art direction, they enable consistent design beyond surface-level aesthetics.
### Introduction of 'Brand Management™' Know-how KASASAGI will also implement NONVERBAL's 'Brand Management™' know-how internally. This aims to enhance the company's brand value in the mid-to-long term, establishing it not just as a construction firm but as a brand that presents its philosophy and values to society. This recognition is expected to improve the appreciation of traditional craftsmanship and build an environment for sustainable making.
### Case Studies of Past Collaborations Even before this acquisition, both companies collaborated on several projects: - **THE NOMU FUKUOKA (NOMU Co., Ltd.)**: A facility utilizing the radiant heat of roof tiles. They provided branding, web systems, and spatial design. - **NEXT KŌGEI PROJECT (Kizahashi Foundation)**: An R&D and education project reinterpreting traditional crafts through art and architecture. - **OMIAGE BOX (Shochiku Co., Ltd.)**: A gift box project themed on Japanese aesthetics like 'Wabi-sabi,' where they handled everything from planning to sales support.
### Services Offered - **Support for New Openings & Brand Launches**: Integrated experience design from brand philosophy to spatial, visual, and digital elements. - **Real Estate Development & Urban Regeneration**: Realizing high-value development by fusing historical context with modern needs, covering material selection, art direction, and specialized construction.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Organizations: NONVERBAL,Inc.