HafH Unveils Official Character 'Haffy' to Enhance AI Travel Experience
KabuK Style, the operator of the travel subscription service 'HafH', has announced its official brand character, 'Haffy'. This chipmunk-themed character will host the AI chat travel guide and represent the brand across various platforms.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 00:30
- 🔍 Collected: April 24, 2026 at 16:02
- 🤖 AI Analyzed: April 24, 2026 at 20:03 (4h 1m after Collected)
KabuK Style Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Kenji Sunada), the provider of the travel subscription service 'HafH', has announced the birth of its official brand character, 'Haffy'. Haffy is a chipmunk-themed character that embodies the brand mission of 'making travel more free and more accessible'. In addition to serving as the host for the upcoming AI chat-based travel guide feature, Haffy will appear on SNS, marketing materials, and event merchandise.
### Background of the Character's Creation
HafH has consistently worked toward enhancing a service experience that seamlessly connects travel with daily life. In conjunction with the development of the new chat search function, the company designed this brand character to enrich the interface with users. Beyond just being a host for the AI chat, Haffy will act as an embodiment of the HafH brand in PR, marketing, and events.
### Character Details: 'Haffy'
**Motif: Chipmunk**
The chipmunk was chosen for its habit of storing acorns, visually representing the concept of 'travel savings' (accumulating and storing). The chipmunk is an animal that carries a positive image of 'preparation, planning, and future-orientation' globally, making it a perfect match for the travel experience HafH aims to deliver.
**Color: Brand Purple**
HafH's brand color, purple, is used as the key color. Symbolizing 'trust, creativity, and friendliness,' this purple is used consistently throughout Haffy's design.
**Character Mission**
The mission is 'to learn and share in order to make travel more free and more accessible,' designed to be a companion that delivers the joy of travel while staying close to the users.
### Designer's Comment
'In designing Haffy, I valued the sense of being a "partner" beyond just an AI chat interface. While having a friendly appearance, a bit of Haffy's self-identity might peek through depending on the conversation. I aimed for a memorable character through this gap. Just as a chipmunk stores nuts, I hope that travel savings becomes a part of daily life. Please look forward to seeing Haffy grow within the service!'
### About HafH
'HafH (Home away from Home)' is a travel subscription service that allows users to stay at accommodation facilities worldwide for a fixed monthly fee. As of the end of March 2026, it is available in over 130 countries, 1,900 cities, and 20,000 facilities (ranging from luxury hotels to traditional inns and guesthouses). https://www.hafh.com
### Company Profile
- **Name:** KabuK Style Inc.
- **Representative:** Representative Director Kenji Sunada
- **Founded:** January 8, 2019 (Established: February 5, 2018)
- **Business:** Operation of the travel subscription service 'HafH', travel industry
- **License:** Commissioner of the Japan Tourism Agency Registered Travel Agency No. 2144
- **Affiliations:** Regular Member of the Japan Association of Travel Agents (JATA), International Air Transport Association (IATA) Certified Agent.
### Background of the Character's Creation
HafH has consistently worked toward enhancing a service experience that seamlessly connects travel with daily life. In conjunction with the development of the new chat search function, the company designed this brand character to enrich the interface with users. Beyond just being a host for the AI chat, Haffy will act as an embodiment of the HafH brand in PR, marketing, and events.
### Character Details: 'Haffy'
**Motif: Chipmunk**
The chipmunk was chosen for its habit of storing acorns, visually representing the concept of 'travel savings' (accumulating and storing). The chipmunk is an animal that carries a positive image of 'preparation, planning, and future-orientation' globally, making it a perfect match for the travel experience HafH aims to deliver.
**Color: Brand Purple**
HafH's brand color, purple, is used as the key color. Symbolizing 'trust, creativity, and friendliness,' this purple is used consistently throughout Haffy's design.
**Character Mission**
The mission is 'to learn and share in order to make travel more free and more accessible,' designed to be a companion that delivers the joy of travel while staying close to the users.
### Designer's Comment
'In designing Haffy, I valued the sense of being a "partner" beyond just an AI chat interface. While having a friendly appearance, a bit of Haffy's self-identity might peek through depending on the conversation. I aimed for a memorable character through this gap. Just as a chipmunk stores nuts, I hope that travel savings becomes a part of daily life. Please look forward to seeing Haffy grow within the service!'
### About HafH
'HafH (Home away from Home)' is a travel subscription service that allows users to stay at accommodation facilities worldwide for a fixed monthly fee. As of the end of March 2026, it is available in over 130 countries, 1,900 cities, and 20,000 facilities (ranging from luxury hotels to traditional inns and guesthouses). https://www.hafh.com
### Company Profile
- **Name:** KabuK Style Inc.
- **Representative:** Representative Director Kenji Sunada
- **Founded:** January 8, 2019 (Established: February 5, 2018)
- **Business:** Operation of the travel subscription service 'HafH', travel industry
- **License:** Commissioner of the Japan Tourism Agency Registered Travel Agency No. 2144
- **Affiliations:** Regular Member of the Japan Association of Travel Agents (JATA), International Air Transport Association (IATA) Certified Agent.