Yakiniku Restaurant 'Ushikoi' Sees 39.4% Increase in Lean Meat Orders Compared to January

Yakiniku restaurant 'Ushikoi,' popular among many meat lovers including celebrities, is experiencing an increase in orders for lean meat products as the season approaches summer, a time when awareness of dieting and body conditioning tends to rise.

Across all Ushikoi locations, orders for lean meat products in May 2026 increased by 39.4% compared to January. Notably, the signature product 'Peace Beef' led this surge in orders.

Ushikoi, which brands itself as the 'Charisma of Lean Yakiniku,' believes that this increase in orders is due to the expanding food choices that allow customers to 'enjoy yakiniku by selecting cuts' rather than 'refraining from yakiniku.'

Lean Meat Order Trends Based on Ushikoi Sales Data

Compared to January 2026, orders for lean meat products at all Ushikoi locations increased by 39.4% in May.

【Lean Meat Order Trend】

*Index with January 2026 as 100 *Target: All Ushikoi locations

Among these, Ushikoi's signature product 'Peace Beef' saw a 56.2% increase during the same period, driving the rise in lean meat orders.

*Index with January 2026 as 100 *Target: All Ushikoi locations

Customers have also commented, such as, 'It's healthy because it's lean, yet you can still fully enjoy the meat's flavor.'

Ushikoi proposes a yakiniku style where customers can enjoy their meal by selecting cuts like lean meat, even for those who are conscious about their diet as summer approaches.

Nutritional Comparison with Foods Often Chosen During Dieting

Foods commonly incorporated into diets during weight loss include chicken breast, boiled eggs, and Greek yogurt.

【Main High-Protein Foods (per 100g)】

● Lean Beef (round, lean meat) Calories: 117kcal Protein: 21.2g Fat: 4.3g

● Chicken Breast (skinless) Calories: approx. 105kcal Protein: approx. 23g Fat: approx. 1.9g

● Boiled Egg Calories: approx. 134kcal Protein: approx. 12.5g Fat: approx. 10g

● Greek Yogurt Calories: approx. 60-100kcal Protein: approx. 10g

*Reference: Ministry of Education, Culture, Sports, Science and Technology 'Standard Tables of Food Composition in Japan (Eighth Revised Edition)'

Lean meat is characterized by being high in protein while offering the satisfying texture and flavor of meat.

It also contains iron and B vitamins, making it an easy food to incorporate for those who are mindful of their daily food intake.

The Appeal of Lean Meat

Lean meat is characterized by its protein content, relatively low fat, and the presence of iron and B vitamins. Its appeal also lies in the unique flavor and satisfying texture that only lean meat can offer.

At Ushikoi, we have been offering lean meat products, including our signature 'Peace Beef,' since our founding, so that more people can enjoy the appeal of lean meat.

'Peace Beef,' Chosen by Many Customers Since Our Founding

'Peace Beef' *Photo shows 5-6 servings

'Peace Beef' has been a signature product offered since Ushikoi's founding. It recorded the No. 1 position in both number of orders and sales for lean meat products from January to May 2026.

'Peace Beef' was created with the wish that 'peace may visit those who eat it.'

It is characterized by a chewy texture, unlike the dry texture often found in lean meat. The meat's flavor spreads with every bite, creating an addictive taste.

Furthermore, with a unique cutting method, excess fat is carefully trimmed, resulting in a high-protein, low-fat dish that is still satisfying.

【Recommended Way to Eat 'Peace Beef'】

Grill until medium-rare, wrap with 'Neginchu' and dip in sesame oil.

Ushikoi recommends eating 'Peace Beef' by wrapping it with 'Neginchu' and dipping it in sesame oil. The savory flavor of the lean meat, combined with the aroma of 'Neginchu' and the richness of sesame oil, creates a refreshing yet satisfying taste.

Eating them together also allows for efficient intake of vitamin B1.

This flavor has been supported by many customers, and 'Peace Beef' is cherished as Ushikoi's representative signature product.

【'Ushikoi,' a Favorite of Many Meat-Loving Celebrities Such as GACKT, Ryooma Takeuchi, Ryuto Kazuhara, and Yuto Nagatomo】

'Ushikoi' opened its first store in Kanda, Tokyo, in July 2012. It now has 6 stores in Tokyo, including Shinjuku, Ebisu, Shibuya, and Ikebukuro, and is visited by many customers daily, making reservations increasingly difficult.

'Ushikoi,' which promotes itself as 'the best value for money & charisma of lean yakiniku,' has many celebrity fans and has grown into a popular yakiniku restaurant frequently featured in media such as TV and social media. Its popularity stems from its affordability, allowing customers to enjoy high-quality, delicious yakiniku at reasonable prices, similar to high-end yakiniku restaurants.

【A Word from Koino-suke】

Hello everyone. I am Koino-suke, a self-proclaimed yakiniku expert.

As summer approaches, some of you might be thinking, 'I should refrain from eating yakiniku.'

However, rather than refraining, choose.

That is also one way.

Enjoy the flavor of lean meat and have a vibrant summer...

【All 6 Ushikoi Stores】 *Please inquire at each store for business hours. ・Kanda Store (TEL:03-5577-5875) 3-6-13 Uchikanda, Chiyoda-ku, Tokyo 1 minute from JR 'Kanda Station' *Closed Sundays ・Shinjuku 1F Store (TEL:03-6233-8629) 1F, 2-45-8 Kabukicho, Shinjuku-ku, Tokyo 1 minute from Seibu 'Seibu-Shinjuku Station' ・Shinjuku 2F Store (TEL:03-6233-8629) 2F, 2-45-8 Kabukicho, Shinjuku-ku, Tokyo 1 minute from Seibu 'Seibu-Shinjuku Station' ・Ebisu Store (TEL:03-6452-4115) B1, 1-4-13 Ebisu Minami, Shibuya-ku, Tokyo 1 minute from JR 'Ebisu Station' ・Shibuya Store (TEL:03-6419-7122) 1F/B1, 1-24-4 Shibuya, Shibuya-ku, Tokyo 3 minutes from JR/Tokyo Metro 'Shibuya Station' ・Ikebukuro Store (TEL:03-6914-0155) 2F, 1-13-11 Higashi-Ikebukuro, Toshima-ku, Tokyo 5 minutes from JR/Tokyo Metro 'Ikebukuro Station'

<Customer Inquiries> Please contact the nearest store listed above.

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