Celebrity-Favorite Yakiniku Restaurant 'Gyukoi' Renews Signature 'Sanren Dare' with 'Supreme Yakiniku Sauce' Developed by Culinary Researcher Ryuji!

Gyukoi (牛恋), a popular yakiniku restaurant in Tokyo secretly frequented by numerous celebrities such as GACKT and Ryoma Takeuchi, will renew its renowned "Sanren Dare" (three-sauce set) starting May 1, 2026 (Friday). They will also newly introduce the "Supreme Yakiniku Sauce" (至高の焼肉のタレ), developed by culinary researcher Ryuji, who boasts immense popularity on social media.

Starting on the same day, driven by the desire for customers to "savor the even more delicious meat to their heart's content through the evolution of our sauces," popular drinks including beer and highballs will be discounted by up to 10%. While this goes against the trend of rising prices, Gyukoi is committed to making continuous corporate efforts to ensure maximum enjoyment for its customers.

■ About the Renewed "Sanren Dare"

Gyukoi is meticulously committed to sourcing ingredients and bringing out the maximum deliciousness of each cut of meat.
The perfection of yakiniku depends on "how you eat it." Even with the same meat, the impression of each bite changes significantly depending on the sauce it's paired with.
At Gyukoi, after extensive research to enhance the appeal of each cut, we offer three types of yakiniku sauces.
This time, the "Supreme Yakiniku Sauce" developed by culinary researcher Ryuji will be added to our "Sanren Dare."

The "Supreme Yakiniku Sauce" was subjected to repeated tastings and research involving all employees and staff even after its completion. This trial-and-error period lasted nearly a year, ultimately reaching a quality that everyone unanimously agreed was delicious. Culinary researcher Ryuji also highly endorsed its perfection, giving a rare immediate approval.

The "Supreme Yakiniku Sauce" was also served with A5 Kuroge Wagyu shoulder loin at "Nikufes® 2026."

The "Sanren Dare" consists of the following three types:

● Supreme Yakiniku Sauce (Developed by Culinary Researcher Ryuji)
A masterpiece blending the natural sweetness and richness of grated onion with the fragrant aroma of ground sesame. The powerful umami of garlic and a deep soy sauce base are exquisitely accented by the spicy kick of gochujang. It is the ultimate yakiniku sauce that elevates the deliciousness of meat and fat to a supreme level.

● Golden Aromatic Oil ~Special Sesame Oil~
High-purity sesame oil extracted from carefully roasted premium white sesame seeds. A special aromatic oil blended to maximize the rich umami of Gyukoi's signature "Peace Beef." A blissful drop that envelops the authentic flavor of meat with a deep, elegant sesame aroma.

● Gyukoi Secret Sauce
Gyukoi's secret soy sauce, quietly passed down through its history. The rich umami of several types of soy sauce, carefully selected to pair with red meat, gently embraces the meat's original flavor. A masterpiece continuously researched since its founding for a refreshing aftertaste, driven by the desire for customers to eat it every day. The soul of Gyukoi, loved for many years.

■ About Popular Drink Price Reduction

To reduce the burden of drink costs and encourage customers to enjoy more meat, we will reduce prices on popular drinks such as beer, highballs, and sours by up to 10%.

Examples:
"Premium Malt's (medium)" 726 yen (tax incl.) → 649 yen (tax incl.) (approx. 10% off)
"Koi Ball (Kaku Highball)" 539 yen (tax incl.) → 484 yen (tax incl.) (approx. 10% off)

【GACKT, Ryoma Takeuchi, Ryuto Kazuhara, Yuto Nagatomo, and many other meat-loving celebrities' favorite 'Gyukoi'】

Opened its first store in Kanda, Tokyo in July 2012, 'Gyukoi' now operates 6 stores in Tokyo including Shibuya, Shinjuku, Ebisu, and Ikebukuro, attracting many customers daily, making reservations increasingly difficult.

Championing itself as "the charisma of best cost-performance red meat yakiniku," 'Gyukoi' has grown into a popular yakiniku restaurant with many celebrity fans, frequently featured in TV and social media. The secret to its popularity is the ability to enjoy high-quality, delicious yakiniku, comparable to upscale establishments, at reasonable prices in a homey atmosphere.

【A word from Koinosuke】

Hello everyone. I'm Koinosuke, self-proclaimed Yakiniku Doctor.

Gyukoi has continuously evolved, meticulously focusing on every detail from meat selection to how it's eaten, to ensure the most delicious meat experience.

And now, the "Supreme Yakiniku Sauce" developed by culinary researcher Ryuji will be added to our "Sanren Dare."

Furthermore, to encourage even greater enjoyment of meat with the renewed sauce, we are lowering prices on popular drinks. Please, without hesitation, come and enjoy our delicious meat...

【All 6 'Gyukoi' Stores】 *Please inquire at each store for business hours.
・Kanda Store (TEL: 03-5577-5875) 3-6-13 Uchikanda, Chiyoda-ku, Tokyo, 1 minute from JR Kanda Station *Closed Sundays
・Shinjuku 1st Floor Store (TEL: 03-6233-8629) 2-45-8 Kabukicho, Shinjuku-ku, Tokyo 1F, 1 minute from Seibu Shinjuku Station
・Shinjuku