Top Prize Champion Beef Offered in Limited Quantities. Yakiniku Restaurant 'Ushikoi' Holds Special 'Meat Day' Campaign on April 29. Monthly 120-Minute All-You-Can-Drink for 550 Yen Also Available.

Ushikoi, a yakiniku restaurant that fascinates many meat lovers including celebrities, will offer the top prize champion beef from the Kobe Market Carcass Competitive Exhibition in limited quantities at the special edition of its 'Meat Day' campaign on Wednesday, April 29, 2026 (public holiday). The beef offered this time is Kitasatsuma Takasaki Beef female (Individual Identification Number: 1373787642). From the rare award-winning cow, we will serve 'Premium Roast' and 'Premium Lean Meat'. In addition, our monthly popular 120-minute all-you-can-drink, normally 1,650 yen, will be offered for 550 yen. On April 29, marking the second anniversary of the 'Meat Day' campaign, the event will feature a special lineup with the addition of the top prize champion beef. ■ Limited for April 29: Top Prize Champion Beef The top prize champion beef offered this time has been specially prepared for the 'Meat Day' campaign on April 29. The 'Premium Roast' features the sweetness of high-quality fat and a melting texture. The 'Premium Lean Meat' is characterized by its rich inherent meat flavor, yet leaves an aftertaste that doesn't feel heavy. You can enjoy the beautiful meat quality and the deliciousness of premium fat unique to the top prize-winning beef. As quantities are limited, it will end once sold out. *Photos are for illustrative purposes only. ■ Monthly 120-minute all-you-can-drink for 550 yen also available At Ushikoi, the 29th of every month is 'Meat Day', and we offer our regular 120-minute all-you-can-drink for 550 yen instead of 1,650 yen, limited to dinner time. This project, which allows customers to enjoy popular drinks including Premium Malts and Kaku Highball at a great value, has been well-received by many customers. This time is a special edition where the top prize champion beef is added to the monthly 'Meat Day' on the 29th. ■ Project Background Ushikoi's 'Meat Day' campaign is a popular project that started on April 29, 2024. For this 2nd anniversary milestone on April 29, we have prepared the top prize champion beef so that you can enjoy 'Meat Day' in a more special way. It is a project where you can deeply experience Ushikoi's desire to make 'high-end yakiniku an accessible luxury'. ■ About the Kobe Market Carcass Competitive Exhibition The Kobe Market Carcass Competitive Exhibition is an appraisal event that comprehensively evaluates meat quality, fat quality, and the overall finish of the carcass. The beef that wins the top prize among them is a rare cow that has received high praise for its meat quality, fat quality, and carcass balance. ■ Campaign Overview ● Date: Wednesday, April 29, 2026 (public holiday) ● Details: 　・Top Prize Champion Beef 'Premium Roast' and 'Premium Lean Meat': 1,980 yen each (tax included) 　　*Available in limited quantities, ends when sold out. 　・120-minute all-you-can-drink: 550 yen (tax included) *Limited to dinner time. *Seating is limited to 120 minutes (last order 30 minutes prior). *Ushikoi Kanda branch is excluded as it will be closed. [Ushikoi: The go-to place for many meat-loving celebrities such as GACKT, Ryoma Takeuchi, Ryuto Kazuhara, and Yuto Nagatomo] Having opened its first store in Kanda, Tokyo in July 2012, 'Ushikoi' currently operates 6 stores in Tokyo including Shinjuku, Ebisu, Shibuya, and Ikebukuro. It welcomes many customers every day and reservations are becoming difficult to secure. Positioned as the 'charismatic leader of cost-effective lean meat yakiniku', 'Ushikoi' has many celebrity fans and has grown into a popular yakiniku restaurant frequently featured in media such as TV and SNS. The secret to its popularity is its excellent cost performance, allowing customers to reasonably enjoy high-quality, delicious yakiniku like that of high-end restaurants. [A word from Koinosuke] Hello everyone. I am Koinosuke, a self-proclaimed Yakiniku Doctor. The 29th of every month is Ushikoi's 'Meat Day'. This 'Meat Day' campaign is also celebrating its second anniversary. Just for this time, it's a little different from the usual 'Meat Day'. We have prepared a cow crowned with the top prize specially for this day. A special Meat Day fitting for the 2nd anniversary milestone. April 29, please etch this unforgettable deliciousness into your memory... [All 6 'Ushikoi' Stores] *Please contact each store for business hours. - Kanda Store (TEL: 03-5577-5875) 3-6-13 Uchikanda, Chiyoda-ku, Tokyo. 1 min from JR Kanda Station *Closed on Sundays - Shinjuku 1st Floor Store (TEL: 03-6233-8629) 1F, 2-45-8 Kabukicho, Shinjuku-ku, Tokyo. 1 min from Seibu Shinjuku Station - Shinjuku 2nd Floor Store (TEL: 03-6233-8629) 2F, 2-45-8 Kabukicho, Shinjuku-ku, Tokyo. 1 min from Seibu Shinjuku Station - Ebisu Store (TEL: 03-6452-4115) B1, 1-4-13 Ebisuminami, Shibuya-ku, Tokyo. 1 min from JR Ebisu Station - Shibuya Store (TEL: 03-6419-7122) 1F/B1, 1-24-4 Shibuya, Shibuya-ku, Tokyo. 3 mins from JR/Tokyo Metro Shibuya Station - Ikebukuro Store (TEL: 03-6914-0155) 2F, 1-13-11 Higashi-Ikebukuro, Toshima-ku, Tokyo. 5 mins from JR/Tokyo Metro Ikebukuro Station Please contact your nearest store listed above.