JTB Acquires Leading Asian DMC, EXO Travel Group

JTB Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Eijiro Yamakita) announces that it has agreed to acquire the shares of All Wise Holdings Pte. Ltd. (hereinafter, 'EXO Travel'), the owner of the 'EXO Travel Group' brand, through its group company.

EXO Travel is a Destination Management Company (DMC) operating primarily in the B2B market across Asia. For over 30 years, it has maintained high customer satisfaction through its trusted reputation, proven track record, and premium service delivery. The company holds strong brand recognition, particularly among affluent travelers from Europe, North America, and Australia, and the deep trust from its partner companies forms the core value of EXO Travel. Leveraging its extensive presence across multiple Asian destinations, EXO Travel demonstrates strong product development capabilities and agile responsiveness to evolving market demands. Additionally, its proprietary digital technology, which simplifies complex travel arrangements and significantly enhances customer convenience, is a key competitive advantage. This technology seamlessly connects partner companies in Europe, North America, and Australia with Asian destinations, transcending geographical distances and significantly contributing to the business growth of partners and the enhancement of end-customer experiences.

The JTB Group aims to evolve from its traditional role as a Japan-based facilitator of travel and cultural exchange to a global connector enabling multidirectional interactions worldwide, advancing its vision of 'From the World, To the World.' To realize this vision, the Group will integrate EXO Travel's robust customer base (source markets) and comprehensive service infrastructure (destinations) into its own operations. By combining the strengths of JTB Global Marketing & Travel, which leads the Group's inbound Japan business, with EXO Travel's expertise in outbound Asia travel, the Group aims to further elevate customer satisfaction. Furthermore, building on EXO Travel's multi-country presence, the Group will position Japan and Asia as a unified travel destination, establishing a framework capable of meeting the growing demand for multi-destination travel.

As a globally expanding DMC, the Group will support diverse forms of human connection worldwide and create rich, meaningful experiences that bring people together.

Post-acquisition, JTB Group's business expansion will focus on the following:

Establishing a solid customer base and driving business growth in the Europe, North America, and Australia-to-Asia (including Japan) travel market

Building an organizational structure to maximize synergies through the integration and optimization of sales & marketing and operational functions

Fully leveraging the strengths of both parties to become Asia's No.1 DMC. Furthermore, through strategic integration with JTB Group's existing global DMC operations, the Group aims to establish itself as the world's leading DMC company and contribute to the advancement of the industry

Company Overview

Company Name: All Wise Holdings Pte. Ltd.

Brand Name: EXO Travel Group

Headquarters Location: Bangkok, Thailand

Representative: Hamish Keith

Founded: 1993

Capital: Not disclosed

Business: DMC operations across Asia, including Japan

Corporate Website: https://www.exotravel.com/

About EXO Travel Group

EXO Travel is a B Corp-certified leading DMC in Asia, specializing in planning and operating customized travel and experiences that highlight local charm. Beyond conventional sightseeing, its itineraries emphasize unique local experiences such as cultural and nature-based activities. Collaborating with travel advisors, tour operators, and industry partners worldwide, EXO Travel delivers high-quality, locally rooted travel experiences with a focus on customer service, environmental and community responsibility, and innovation.

[Asian Operational Countries] Thailand, Vietnam, Laos, Cambodia, Indonesia, Malaysia, Singapore, Japan, South Korea, Myanmar *In addition to establishing a strong presence in major Asian countries, EXO Travel also has destination hubs in Egypt and Morocco, indicating expansion beyond Asia.

[i] DMC: Short for Destination Management Company. An organization specialized in local tourism resources, working collaboratively with local communities to develop tourism destinations.

[ii] Destination: Refers to a travel destination or location. The scope may not be limited to administrative boundaries and can include entire countries, cities, or regions.

[iii] Source Market: Refers to the origin or departure location. It can denote the overall market, country, or region from which travelers (tourists) originate.

[iv] Multi-destination Needs: Refers to the demand for travel itineraries that include multiple countries or regions within a single trip.

[v] Registered headquarters in Singapore; operational headquarters functions are based in Bangkok.

[vi] B Corp (B Corporation) Certification is an international sustainability certification program operated by the U.S.-based nonprofit 'B Lab.'