JTB Wins Grand Prize at 'Business Contest AWARDS 2026'

JTB announced that its internal business contest 'JUMP' (part of 'nextender') won the Grand Prize at the 'Business Contest AWARDS 2026' hosted by Filament Inc., held on June 10, 2026. The award recognizes JTB's high evaluation for practicing innovation management, expanding challenging human resources*, and connecting these efforts to the transformation of its organizational culture.

*JTB deliberately uses the term 'human resources' (written as 'human wealth' in Japanese) to view employees not merely as resources but as 'treasures'.

■ What is 'Business Contest AWARDS'
It is an award that evaluates and recognizes the efforts of the 'secretariat' responsible for operating internal new business proposal systems (business contests) within companies. The purpose is to visualize practices such as system design, operation, and applicant support that underpin corporate innovation, and to share this knowledge.

■ The Award-Winning 'JUMP' Initiative
It is an idea contest open to all JTB Group employees, implemented as part of the group's innovation emergence program 'nextender'.

In 'nextender', programs providing diverse opportunities for challenge including JUMP (CHALLENGE) and initiatives promoting learning and networking related to innovation (KNOWLEDGE) are linked together. This cohesively promotes everything from enhancing the value of business ideas to realizing the business, and further to cultivating an innovation culture across the entire organization.

■ Looking Ahead
JTB will continue to aim for the creation of new value and sustainable business growth through the creation of challenge opportunities and human resource development across the entire group. Furthermore, by further strengthening the mechanism to connect internally generated ideas to commercialization and aiming to establish an organizational culture that supports the emergence of innovation, JTB strives to create new value and achieve sustainable business growth.