Showcasing the Charm of Fukushima Hamadori Sake in Singapore!

JR East Mito Branch, JR East Japan Trading & Development Co., Ltd., and EJRT ASIA (SINGAPORE) PTE. LTD. will host the 'Fukushima Hamadori Regional Sake Week' at Ise Gohonten Singapore, located within the inbound tourism hub JAPAN RAIL CAFE in Singapore. This event, aligned with the Fukushima Destination Campaign, aims to promote the regional products of Fukushima's Hamadori coastal area.

During the event, 'Iwakio寿' sake from Suzuki Shuzo Co., Ltd. (Naraha Town) will be sold exclusively at Ise Gohonten Singapore. Additionally, a tasting event will be held, offering pairing experiences with local foods such as 'Tokiwa-mono'.

Some of the 'Iwakio寿' sake served at the store and event will be freshly pressed on the morning of June 23 and transported rapidly from Naraha to Singapore using the integrated rail-air transport service 'JAL de Hakobun', which combines express trains and aircraft.

1. Overview

(1) Event Name: Fukushima Hamadori Regional Sake Week

(2) Period: Wednesday, June 24, 2026 – Tuesday, June 30, 2026

(3) Venue: Ise Gohonten Singapore (inside JAPAN RAIL CAFE)

(4) Location: Guoco Tower, 5 Wallich Street, #01-20, Singapore 078883

(5) Activities: Sales and promotion of local sake from Fukushima's Hamadori region, and a tasting event.

2. Featured Products (Partial List)

JAPAN RAIL CAFE

3. JAL de Hakobun Service

(1) Operation Dates: Tuesday, June 23, 2026; Wednesday, June 24, 2026

(2) Train: Hitachi No. 12
(June 23: Naraha Station, Departure 10:06 → Shinagawa Station, Arrival 13:51)

(3) Flight: JAL35
(June 24: Haneda Airport, Departure 00:05 → Singapore Changi International Airport, Arrival 06:10)

(4) Items Transported: 'Iwakio寿 Junmai Ginjo Asatsuri (Morning Press)', 'Iwakio寿 Junmai Daiginjo', 'Iwakio寿 Junmai-shu'

(5) Transport Concept

4. Tasting Event

(1) Date: Wednesday, June 24, 2026

(2) Time: Session 1: 18:00 – 19:00, Session 2: 19:30 – 20:30 (Singapore local time)

(3) Venue: Ise Gohonten Singapore (inside JAPAN RAIL CAFE)

(4) Activities: Tasting comparison of three types of 'Iwakio寿' sake from Suzuki Shuzo, pairing experience with local snacks such as 'Tokiwa-mono', product introduction by the brewery (onsite and online livestream), and promotion of the Hamadori region of Fukushima Prefecture.

About JAL de Hakobun:

Launched in January 2026, JAL de Hakobun is a transport service combining JR East Group's 'Hakobun' rail cargo service and JAL Group's international air cargo network. Leveraging the speed of trains and aircraft, and offering one-stop transport and customs clearance, it enables rapid delivery of regional goods from Japan to overseas destinations. The service aims to expand overseas exports of high-quality local products, promote Japan's charm globally, and contribute to regional revitalization.

About Ise Gohonten Singapore:

Operated by EJRT ASIA (SINGAPORE) PTE. LTD., a Singapore subsidiary of JR East Japan Trading & Development, Ise Gohonten Singapore is a specialty store for Japanese alcoholic beverages. It stocks over 300 types of sake, shochu, and other Japanese spirits from across Japan, and also supplies local restaurants. By promoting the traditional craft of 'Japanese sake brewing' from Singapore, the store aims to increase interest in Japan's history and culture among inbound tourists and support the intergenerational transmission of Japan's diverse sake-making heritage.