Recruitment Experts Explain How to Create Job Postings That Attract Applicants in Free Online Seminar on July 21

"We post on job boards but don't get applications." "We get applications, but they aren't a good fit." — These common frustrations in the hiring process for small and medium-sized businesses may stem from the "design of the job posting" itself. JOB PALETTE Inc. (Headquarters: Minato-ku, Tokyo; President: Kazune Taneda), in collaboration with Yagish Inc., will host a free online seminar explaining how to create job postings that attract applicants, led by recruitment experts.

The seminar will be held on Tuesday, July 21, 2026, from 19:00.

Background: Recruitment Costs Become "A Loss If No Applications Are Received"

The cost of mid-career recruitment is approximately 6.1 million yen per company annually (※1).

However, if no applications are received, this investment becomes a loss with zero results. Furthermore, the active job opening to applicant ratio remains at 1.17 (※2), indicating a seller's market, and competition for "a single applicant" is intensifying, especially for small and medium-sized businesses.

On the other hand, while the market environment cannot be changed, the "way of communicating" in job postings can be altered. In fact, the top reasons転職者 (job changers) chose their current employer include:

"Satisfaction with job content/role (41%)"

"Ability to utilize one's skills and abilities (36%)"

"Favorable working conditions (26%)" (※3)

These are all items where the "way of communicating" makes a difference rather than the conditions themselves.

This seminar will provide concrete methods for transforming job postings from mere lists of conditions into ones that "generate motivation to apply," explained by recruitment professionals.

What You Will Learn in This Seminar

- The difference between job postings that attract applicants and those that don't

You will learn the common characteristics of "job postings that receive applications" observed in large companies' recruitment.

- From "listing conditions" to "design that attracts applicants"

Methods to transform job postings that merely list conditions into designs that generate motivation to apply.

- Strategies to prevent mismatches and early turnover

You will gain perspectives to reduce mismatches during the recruitment stage and promote retention after hiring.

Seminar Overview

Job Postings That Attract Applicants Have Common Traits — How to Create Job Designs That Increase Application Rates —

- Date and Time: Tuesday, July 21, 2026, 19:00 - 20:00

- Format: Online (Google Meet)

- Participation Fee: Free

- Capacity: 30 people

- Target Audience: Business owners struggling with attracting applicants,

HR professionals / Those who want to reduce mismatches / Those who want to review their job postings

- Co-hosted by: JOB PALETTE Inc. × Yagish Inc.

- Application Deadline: Tuesday, July 21, 2026, 19:00

- Application: https://www.yagioffer.com/seminar/job-palette-0714-p/

Speaker

Kazune Taneda, President, JOB PALETTE Inc.

Worked at a major recruitment company, Persol Career, managing RPO (Recruitment Process Outsourcing) for major manufacturers and serving as an external HR professional on the front lines of recruitment.

Directed engineer recruitment in specialized fields for major manufacturers, and now translates and conveys the knowledge of "job posting design that attracts applicants" cultivated at large corporations into practical forms for small and medium-sized businesses.

Currently serves as President of JOB PALETTE, supporting recruitment for young professionals in their 20s and 30s.

Company Overview

【JOB PALETTE Inc.】

- Location: 3-4-3 Mita, Minato-ku, Tokyo 108-0073 RIPL9

- Representative: Kazune Taneda, President

- Established: June 2022

- Business Activities: Recruitment consulting services, human resources dispatch services (support for job changes for young professionals, second-career hires, etc.), and more.

- URL: https://job-palette.co.jp/

【Yagish Inc.】

- Location: NAGAI.BLDG 3F, 1-12-2 Higashi, Shibuya-ku, Tokyo 150-0011

- Representative: Kim Sang-jip, President

- Established: September 1, 2021

- Business Activities: Operation of resume/CV creation service "yagish," direct offer service "yagioffer," and more.

- URL: https://www.yagish.jp/

Contact for Inquiries Regarding This Matter

JOB PALETTE Inc.

Recruitment Consulting Division / Yuta Mori

Email: y-mori@job-palette.co.jp

TEL: 050-1790-4405

Sources

※1 Mynavi "Mid-Career Recruitment Status Survey 2026 Edition (2025 Actual Results)"

※2 Ministry of Health, Labour and Welfare "General Employment Introduction Status" May, Reiwa 8 (2026)

※3 Ministry of Health, Labour and Welfare "2020 Survey on Job Changers" (Reasons for choosing current employer, multiple responses)