Supporting Yatsushiro City's Singapore Market Expansion: Securing Contracts with Local Distributors
Japan Navi Co., Ltd. supported Yatsushiro City in its Singapore market expansion project in February 2026, achieving S$16k in restaurant sales and securing a contract with a local distributor. Four products were shipped in April, establishing a sustainable supply chain.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 17:56
- 🔍 Collected: May 25, 2026 at 09:01
- 🤖 AI Analyzed: May 27, 2026 at 04:08 (43h 7m after Collected)
Japan Navi Co., Ltd. (Headquarters: Singapore; CEO: Kosuke Iida) supported the 'FY2025 Yatsushiro City Singapore Market Expansion Support' project from February 3 to February 16, 2026. This initiative integrated retail and restaurant fairs with individual business meetings with buyers.
The project resulted in restaurant fair-related sales exceeding S$16,000 (approx. 1.8 million JPY). Furthermore, 7 out of 9 local companies that participated in individual negotiations entered concrete transaction reviews, and a contract was swiftly secured with one local distributor. Consequently, in April, four products—'Cloud Ear Mushroom Tsukudani', 'Yuzu Pepper', 'Ikinari Dango', and 'Roasted Sweet Potato'—from three Yatsushiro businesses were shipped to Singapore, achieving tangible results for the upcoming fiscal year.
### Background: Overcoming the 'Three Barriers to Overseas Expansion'
Local governments and businesses often face three barriers: 'unknown local demand', 'complex language and regulatory compliance', and 'lack of continuous trade flow'. Japan Navi, as a partner to Yatsushiro City, utilized its Singapore-based network to provide 'hands-on support' to eliminate these obstacles, focusing on building sustainable supply chains rather than one-off events.
### Project Overview
Sales fairs were held at two Japanese retail stores targeting different demographics in Singapore's economic hub. Additionally, promotions using Yatsushiro's regional products were rolled out across six popular local restaurants.
The retail fairs featured 22 products from 9 companies, including Kyushu Barley Granola and Yuzu Pepper. For the restaurant fairs, original menus were individually developed to match each establishment's characteristics and customer base after careful testing by chefs, catering to local preferences.
Furthermore, a tasting session and business meeting were held with eight companies, including retailers and importers. In the meeting on February 6, 2026, a deal was struck with a local distributor. The four products shipped in April are scheduled to be sold at local retailers and restaurants progressively.
The project resulted in restaurant fair-related sales exceeding S$16,000 (approx. 1.8 million JPY). Furthermore, 7 out of 9 local companies that participated in individual negotiations entered concrete transaction reviews, and a contract was swiftly secured with one local distributor. Consequently, in April, four products—'Cloud Ear Mushroom Tsukudani', 'Yuzu Pepper', 'Ikinari Dango', and 'Roasted Sweet Potato'—from three Yatsushiro businesses were shipped to Singapore, achieving tangible results for the upcoming fiscal year.
### Background: Overcoming the 'Three Barriers to Overseas Expansion'
Local governments and businesses often face three barriers: 'unknown local demand', 'complex language and regulatory compliance', and 'lack of continuous trade flow'. Japan Navi, as a partner to Yatsushiro City, utilized its Singapore-based network to provide 'hands-on support' to eliminate these obstacles, focusing on building sustainable supply chains rather than one-off events.
### Project Overview
Sales fairs were held at two Japanese retail stores targeting different demographics in Singapore's economic hub. Additionally, promotions using Yatsushiro's regional products were rolled out across six popular local restaurants.
The retail fairs featured 22 products from 9 companies, including Kyushu Barley Granola and Yuzu Pepper. For the restaurant fairs, original menus were individually developed to match each establishment's characteristics and customer base after careful testing by chefs, catering to local preferences.
Furthermore, a tasting session and business meeting were held with eight companies, including retailers and importers. In the meeting on February 6, 2026, a deal was struck with a local distributor. The four products shipped in April are scheduled to be sold at local retailers and restaurants progressively.
FAQ
熊本県八代市のシンガポール販路開拓支援事業の内容は？
現地の日系小売店（Fish Mart Sakuraya、Sake+ Orchard Somerset）での販売フェア、飲食店6店舗でのプロモーション、および現地バイヤーとの個別商談会を一体的に開催しました。
本事業の具体的な成果はどうなっていますか？
飲食店フェアの売上がS$1.6万（約180万円）を超え、商談会では9社中7社が具体的な取引検討に入りました。また、ディストリビューター1社との成約が決まり、4月には4商品の出荷が完了しています。
シンガポールへ出荷された商品は何ですか？
「きくらげの佃煮」「柚子胡椒」「いきなり団子」「焼き芋」の4商品です。
海外進出における「3つの壁」とは何ですか？
「現地の需要が不明」「言語・規制対応の複雑さ」「継続的な商流が生まれない」という3つの課題を指します。Japan Naviはこれらを解消する伴走型支援を提供しています。
販売フェアが実施された店舗はどこですか？
Fish Mart Sakuraya Parkway Parade店と、Sake+ Orchard Somersetの2店舗です。