Esports Club "INSOMNIA" Signs Sponsorship Agreement with Gaming Device Brand "STORIA"

INS Co., Ltd. (Headquarters: Sumida-ku, Tokyo, Representative Director: Sota Motohashi), which operates the esports club "INSOMNIA," announced today that it has entered into a sponsorship agreement with "STORIA," a gaming device brand developed by I-CHAIN JAPAN Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Wei Su), effective July 1, 2026.

This partnership goes beyond a mere sponsorship, stemming from the shared passion of both companies to "deeply commit to the Japanese esports industry and leave a tangible legacy for the world." By merging INSOMNIA's vision of "creating sleepless excitement for the world" with STORIA's pursuit of "new stories," they aim to contribute to the development of esports not only through competitive activities but also through research, education, and regional collaboration, with a focus on both Japan and the global stage.

Background and Objectives of the Sponsorship Agreement

INSOMNIA and STORIA will leverage their respective strengths to lead the next generation of esports by focusing on the following three points:

Creating Value as a Japan-Origin Brand: Based on the shared philosophy of "delivering tangible value from Japan to the world," both companies will engage in activities rooted in the scene.

Maximizing Competitive Performance and Expanding Community: By providing athletes with an excellent device environment, they will pursue competitive achievements while simultaneously creating experiences that ignite the supporter community.

Multifaceted Development of Esports: Moving beyond the scope of club teams and brands, they will strengthen the industry's foundation by considering collaboration in social areas such as research, education, and regional partnerships.

Key Collaboration and Initiative Details

Introduction as Official Devices and Improvement of Competitive Performance: INSOMNIA athletes and streamers will utilize "STORIA" brand devices to aim for victory at the forefront of competitive scenes and provide feedback from a player's perspective.

Joint Content Creation and Fan Experience Generation: They will plan and hold unique content that fuses the worlds of both companies, as well as events where users can experience the devices firsthand.

Promotion of Education and Regional Collaboration Projects: They will jointly promote research and activities that contribute to society, such as nurturing the next generation through esports (education) and regional revitalization initiatives in collaboration with local governments and schools.

About INSOMNIA

"INSOMNIA" is an esports club based in Sumida-ku, Tokyo, operating as Japan's first public-private-academic collaboration esports club.

Currently, they have divisions in multiple titles including VALORANT, Pokémon UNITE, Brawl Stars, Mobile Legends, Super Smash Bros., and a Streamer Division, garnering support from many fans, particularly among Gen Z.

Their former Overwatch division achieved second place in Japan in 2024 and participated in international tournaments.

The Pokémon UNITE division won the "Pokémon UNITE Asia Champions League 2025" and secured a spot in the world championship as the Asian champions.

In the VALORANT division, which restarted in 2026, they defeated strong teams and advanced to the PLAYOFFS. As one of the top four domestic teams, they competed fiercely against strong opponents, participating in the VALORANT Challengers Japan 2026 Split 2 Main Stage.

About Gaming Brand "STORIA"

"STORIA" is a gaming device brand originating from Japan, developed by I-CHAIN JAPAN Co., Ltd.

They are committed to manufacturing high-performance products that satisfy everyone from light users to professional gamers, with a focus on in-house design and product development.

In March of this year, they announced the new gaming mouse "shion," aiming to achieve both ultra-lightweight design and high precision. Its approximately 50g ultra-lightweight design enables comfortable operation, and the incorporation of the latest PAW3950 sensor achieves industry-leading response speeds with a polling rate of up to 8000Hz.

Combined with its sophisticated design, it is gaining attention as a high-standard model for both competitive use and for users who value aesthetics.

Company Profile

Company Name: INS Co., Ltd. Representative Director: Sota Motohashi

Location: Pulsar Ryogoku Building 6F, 2-11-1 Ryogoku, Sumida-ku, Tokyo Business Activities: Esports Club Operation Business Established: January 2024

Official Website: https://insomnia.zone/

Official X (formerly Twitter): https://x.com/insomnia_esp

【Contact Information for Inquiries】

Esports Team "INSOMNIA" Email: info@insomnia.zone