Innovation Studio Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Toshinori Kato, hereinafter "the Company") is pleased to announce that "+PLUS MIRROR," an experiential mirror provided by our company, has begun operation within Nagasaki Stadium City as part of our initiative to revitalize sports facilities and enhance visitor experience in collaboration with V-Varen Nagasaki Co., Ltd. This initiative will commence as a trial operation.

Through "+PLUS MIRROR" installed within Nagasaki Stadium City, customers can enjoy various experiences, including photo shoots with V-Varen Nagasaki exclusive frames and virtual try-ons of various uniforms. Content will be provided according to the season, such as virtual try-ons of the new uniforms announced at the 2026/27 Season Pep Rally on July 3rd.

Until now, +PLUS MIRROR has been utilized primarily in commercial facilities and retail tenants with the concept of "an experience where you can find what truly suits you." With this update, its application is expanding beyond the fashion domain to the sports and entertainment fields, serving as an "engaging experience" and a "performance to liven up the venue," further broadening its usage scenarios.

We will continue to expand our functions in line with industry-specific needs and customer experiences, providing new experiential value in various spaces and situations.

*This unit will be installed for a limited time (trial operation).

*The content that can be experienced varies depending on the season and timing.

*The installation location will primarily be in front of the 3F FLAGSHIP STORE, but may change depending on event schedules within the facility.

Background of Implementation

Driven by the desire to provide a more satisfying experience for visitors, we were attracted to the flexibility and wide range of applications of "+PLUS MIRROR," which can flexibly link with content within the stadium, such as events and matches, and can also be used as digital signage. This led to its adoption.

Experiential Frame (Vivi-Kun) Experiential Frame (Emblem)

Virtual try-on of new season uniforms is also available

About +PLUS MIRROR

With the concept of "Making Experiences More Innovative," this experiential signage mirror is equipped with various functions such as virtual try-ons, face and personal color analysis, bone structure body type diagnosis, photo prints, and face swapping. It is widely used in many facilities, including commercial facilities as a service to find what truly suits you, and sports facilities as a service to participate in and enjoy exciting experiences.

Product Page: https://innovation-studio.com/shopdx/plusmirror

+PLUS MIRROR Function List

About Our Company

Innovation Studio Inc. was established in 2023 as a subsidiary of Daytona International Co., Ltd., which operates apparel brands such as the select shop "FREAK'S STORE" in stores and online. The company aims to create new innovations by merging the retail know-how and experience cultivated so far with the power of digital (technology). Currently, our main business is the deployment of OMO solutions "+PLUS MIRROR" and "+PLUS PAD," which we plan and develop in-house. We aim to create a world where people can experience excitement without feeling the boundaries between real and digital by maximizing the use of technology while retaining the advantages of analog.

Company Name: Innovation Studio Inc.

Representative Director: Toshinori Kato

Headquarters: Sumitomo Fudosan Aoyama Building, Higashi-kan 2F, 8-5-27 Akasaka, Minato-ku, Tokyo

Website: https://innovation-studio.com/

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: ＋PLUS MIRROR