Kyoto Porta, operated by JR West Kyoto SC Kaihatsu Co., Ltd., installs "+ PLUS MIRROR" to find your true style through various AI-powered diagnostics

Innovation Studio Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Toshinori Kato, hereinafter "the Company") is pleased to announce that "+ PLUS MIRROR" provided by our company has been introduced at Kyoto Porta, operated by JR West Kyoto SC Kaihatsu Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, President: Takatoshi Morimoto).

Kyoto Porta's experience booth

Background of Introduction

Kyoto Porta is a commercial facility directly connected to Kyoto Station, used by a wide range of customers, from tourists to local residents. In recent years, in addition to creating new customer touchpoints as a facility, measures to further promote in-facility navigation have been required.

This time, "+ PLUS MIRROR" will be installed as a booth where customers can experience AI-powered face and personal color diagnostics, as well as take photos with original Kyoto Porta frames.

We aim to provide new experiential value that customers can enjoy, and in the future, we anticipate using the diagnostic results as a starting point to promote in-facility navigation and to implement customer acquisition measures linked with in-facility initiatives.

We will continue to promote its use at Kyoto Porta as an initiative that supports everything from creating customer touchpoints through experience to promoting in-facility navigation and purchases.

Comments from the person in charge at JR West Kyoto SC Kaihatsu Co., Ltd.

Until now, we have focused on improving convenience and comfort. However, through store interviews and customer surveys, we received feedback such as "I don't know what colors suit me" and "I lack confidence in my coordination," revealing that anxieties about fashion were hindering purchases. In response to these challenges, we decided to introduce the service with the aim of resolving customer anxieties, making shopping a more enjoyable and special experience, and providing emotional value that moves the heart, in addition to functional value.

Through this service, we aim to deepen our relationships with existing customers, expand our touchpoints with new customers, and enhance our value as an attractive commercial facility that is more than just a place for shopping.

Large +PLUS MIRROR image

About + PLUS MIRROR

With the concept of "Making experiences more Innovative," this is an experiential signage mirror equipped with various functions such as virtual try-on, face and personal color diagnostics, skeletal body type diagnostics, photo printing, and character face swapping.

Product page: https://innovation-studio.com/shopdx/plusmirror

With an impressive chassis approximately 2,000mm high and 1,200mm wide, it has been experienced by many customers since its service launch in March 2022 as a service that offers a special immersive experience, creating new store experience value.

In addition, in June 2022, it received an Excellence Award at the "Digital Signage Award 2022" hosted by the General Incorporated Association Digital Signage Consortium.

Various functions are equipped in +PLUS MIRROR

About Our Company

Innovation Studio was established with the aim of creating new innovation by merging the retail know-how and experience cultivated by Daytona International Co., Ltd., which develops apparel brands such as the select shop "FREAK'S STORE" in stores and online, with the power of digital (technology).

Currently, our main business is the deployment of OMO solutions "+ PLUS MIRROR" and "+ PLUS PAD," which we plan and develop in-house. We aim to create a world where people can have exciting experiences without feeling the boundaries between real and digital by maximizing the use of technology while retaining the advantages of analog.

Company Name: Innovation Studio Inc. Representative Director: Toshinori Kato Headquarters: 2F, 8-5-27 Akasaka, Minato-ku, Tokyo Website: https://innovation-studio.com/