[Survey of 400 Students] Corporate SNS Isn't Just "Seen and Forgotten"? Over 40% of Job Seekers Take Next Steps Like Attending Info Sessions or Checking Company Websites After Viewing

Initialsite Co., Ltd. (Headquarters: Naka-ku, Yokohama City, Kanagawa Prefecture; Representative: Kazuyoshi Kikuchi) conducted a survey of 400 job seekers and new graduates to clarify changes in job seekers' information-gathering behaviors in new graduate recruitment. The survey revealed that 82.3% of respondents stated they referred to corporate social networking services (SNS) when comparing or considering companies, highlighting the significant role corporate SNS plays in pre-application research. But is corporate SNS merely "seen and forgotten"? This article focuses on the actions job seekers and new graduates take after viewing corporate SNS, analyzing behavioral changes such as checking company websites, attending information sessions, visiting workplaces, and applying.

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Survey Overview Method: Internet survey Target: Job seekers and new graduates *Targeted individuals who have experience viewing corporate SNS and short-form videos, as well as participating in company presentations, interviews, internships, etc. Valid responses: 400 Survey period: May 2026

82.3% Responded They Referenced SNS When Comparing or Considering Companies

When asked how much they referenced SNS when comparing or considering companies, 33.8% answered "referred to it significantly," and 48.5% answered "referred to it to some extent," totaling 82.3% who used SNS as a reference. This indicates that corporate SNS is not merely a starting point for awareness but has become one of the key information sources verified during the pre-application comparison and evaluation phase.

67.8% Changed Their Impression of a Company After Viewing Corporate SNS

When asked whether their impression of a company changed after viewing its corporate SNS, 44.0% said their impression "improved," and 23.8% said it "worsened," totaling 67.8% who experienced a shift in perception. While corporate SNS serves as a source for job seekers to gauge company culture and visualize working life, content quality can also negatively affect impressions. This suggests corporate SNS is not simply "better to have"—what content is shared and how it is communicated matters significantly. Conversely, accurate messaging aligned with job seekers' perspectives can turn corporate SNS into a powerful tool to gain a substantial edge over competitors.

After Viewing Corporate SNS, 41.8% Attended an Info Session, 41.5% Checked the Company Website in Detail

When asked about actions taken after viewing corporate SNS, 41.8% responded they "attended an information session," and 41.5% said they "researched the company website in detail." Additionally, 33.5% "attended a workplace visit," 21.8% "checked other SNS or reviews," and 15.0% "applied." These results indicate that many job seekers take further steps to deepen their understanding of the company or move toward application after viewing corporate SNS. Meanwhile, only 11.3% answered "did nothing in particular," suggesting that the majority of job seekers do take follow-up actions after viewing corporate SNS. Therefore, corporate SNS functions not as a dead-end but as a gateway leading to subsequent touchpoints such as company websites, information sessions, workplace visits, and applications.

Nearly 70% Said Corporate SNS Influenced Their Decision to Apply or Participate in Selection Processes

When asked how much corporate SNS influenced their decision to apply or participate in selection processes, 26.3% answered "significantly influenced," and 43.0% answered "somewhat influenced," totaling 69.3% who felt it had an impact. This shows that corporate SNS influences not only initial awareness but also key decisions such as whether to apply, attend an information session, or proceed to the selection stage. In new graduate recruitment, the information shared on SNS is increasingly becoming a factor that affects job seekers' decision-making, alongside job listings and recruitment websites.

Summary

This survey revealed that job seekers and new graduates not only refer to corporate SNS but also take follow-up actions such as checking company websites, attending information sessions, visiting workplaces, and applying after viewing SNS content. Additionally, 67.8% reported a change in their impression of a company after viewing its SNS, and 69.3% said it influenced their decision to apply or participate in selection processes, indicating that corporate SNS plays a role in shaping job seekers' understanding of companies and their application decisions. Corporate SNS is not merely a tool for awareness expansion but serves as recruitment outreach that deepens pre-application understanding and drives subsequent actions. In new graduate recruitment especially, job seekers tend to prioritize information such as "what kind of people work here," "what is the workplace atmosphere like," and "can I envision myself working here" when comparing companies. Continuously sharing such information on SNS can be considered a crucial initiative to reduce pre-application anxiety and deepen company understanding.

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Notes

*Figures in this survey are rounded to the nearest hundredth, so totals may not sum to 100%. *For multiple-response questions, totals may exceed 100%. *This survey targeted job seekers and new graduates who have experience viewing corporate SNS and short-form videos, as well as participating in company presentations, interviews, internships, etc.

[Regarding Citation and Reproduction of This Survey Data] Please contact Initialsite Co., Ltd. if you wish to cite or reproduce data from this survey.

About Initialsite Co., Ltd.

Initialsite Co., Ltd. comprehensively supports corporate growth through proven new business development capabilities and cross-functional support in management, customer acquisition, talent, and systems. Leveraging know-how and investment track record built over 20 years, we have expanded to approximately 450 employees, including group companies. Our strength lies in supporting clients not only in strategy formulation but also in execution and operations. With unconventional thinking and strong execution, we elevate corporate value to the next stage.

Initialsite Co., Ltd. Company Overview

Company name: Initialsite Co., Ltd. Headquarters: VORT Yokohama Kanai 3F, 4F, 7F, 3-55-1 Hagoicho, Naka-ku, Yokohama City, Kanagawa Prefecture TEL: 045-250-6733 (Representative) HP: https://www.initialsite.com/?utm_source=prtimes&utm_medium=pressrelease&utm_campaign=sns_recruit_20260629&pr=20260629