Mist-based supplement brand "IN MIST" holds limited-time POP-UP at Daikanyama T-SITE from July 14 (Tue) to August 5 (Wed)

IN MIST, a mist-based supplement brand whose business development is supported by Incubate Harbor Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Ryozo Kawagishi; hereinafter "Incubate Harbor"), will hold a POP-UP event at Daikanyama T-SITE from July 14 (Tue) to August 5 (Wed), 2026. At the store, you can experience the next generation of nutritional habits proposed by the brand while picking up and trying out the products.

A "one-second spray" nutritional habit for a comfortable summer

Summer is a season when opportunities for going out, such as travel and leisure, increase. On the other hand, due to the heat and busyness, lifestyles can easily change, and it is not uncommon for personal condition management and beauty routines to be put on the back burner.

In recent years, as interest in self-care that can be continued without strain has grown, the focus has shifted from "things that require continuous effort" to "things that seamlessly blend into daily life."

IN MIST proposes a smart choice that fits modern lifestyles as a mist-based supplement that allows you to easily take in nutrients such as vitamins with a single push, without water.

It makes nutritional intake much more accessible in all scenes of daily life, such as by keeping it in your pouch and easily incorporating it at the office or when you are out.

This summer, please experience the light lifestyle proposed by IN MIST at Daikanyama T-SITE.

Brand Overview

"IN MIST," born from a Suntory internal venture, is a mist-based supplement that allows you to take in nutrients such as vitamins in a new way, "by mist."

It can be used without water and with a single push, making it a feature that allows you to continue your beauty routine without strain, even when you are out or busy with daily life.

The background to its development was the feedback, "I want to take supplements but can't."

It was born from the idea of changing the method of intake itself, for those who are conscious of health and beauty but find it difficult to "continue," such as those who dislike pills or often forget to take them.

Recognized for its originality, it was selected as an award-winning product in the Food & Beverage category (Asia region) at "Mintel Most Innovative 2026," hosted by global market research firm Mintel, in 2026.

In addition, it received the Good Design Award in fiscal year 2023. Its design, which naturally blends into daily life and makes you want to continue using it, has been highly praised, not just for its functionality.

Sales Performance and Availability

IN MIST can currently be purchased at the following EC sites and stores.

<Online Sales>

・Official EC

・Tora Shop Mail Order

・Loft Net Store

・Some EC sites, such as beauty clinics

<In-store Sales>

・Hands (51 stores nationwide)

・Loft (19 stores nationwide)

・T-SITE Home Appliances (several stores)

・Kochi T-SITE

・Some drugstores, such as Welcia

About Incubate Harbor Inc.

Company Name: Incubate Harbor Inc.

Representative: Representative Director Ryozo Kawagishi

Location: SAAI, 1st Floor, Shin Tokyo Building, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo

Established: March 2024

Business Activities: Support for launching new internal ventures, business plan formulation, new business idea generation workshops, etc.

URL: https://incubateharbor.com/

Inquiries regarding this matter

Incubate Harbor Inc.

Contact: Kawagishi

E-mail: riyozo_kawagishi@incubateharbor.com

01Booster Inc.

Public Relations: Mitani E-mail: n.mitani@inmist.jp