Mist Supplement 'IN MIST' Launches at 19 Loft Stores Nationwide

Mist-based supplement 'IN MIST' launched at 19 Loft stores nationwide and the Loft online shop starting May 22, 2026.

Previously sold primarily via e-commerce, 'IN MIST' has gained popularity, particularly among young women. Responding to social media requests for physical store purchases and gift options, the brand has now entered Loft.

'IN MIST' is a vitamin supplement featuring a 'mist-type' style, allowing for nutritional intake with one push and no water required. As interest in beauty and health grows, the brand is expanding as a new nutritional habit designed for effortless inner care.

This expansion into Loft provides more customers the opportunity to experience the product firsthand.

■ Loft Distribution Overview

Sales Start Date: Starting May 22, 2026

Locations: 19 stores nationwide, including Shibuya Loft and Ginza Loft, and the Loft online shop.

Products: IN MIST ClearWhite Lemon / Vitamin Maintenance

■ About 'IN MIST'

'IN MIST' is a mist-type vitamin supplement developed under the concept of a 'new one-push nutritional habit.' It features a spray-style application that requires no water.

- Supports frequent nutritional intake
- Waterless, usable anywhere
- Features proprietary 'Fresh Keep Bottle' (aluminum dual structure to suppress degradation)

■ Brand Overview

Born from an internal venture at Suntory, 'IN MIST' allows for effortless beauty habits even during busy daily life.

■ Developer

Tomoya Osada, Representative of the IN MIST project at 01Booster Inc.
Graduated from the University of Tokyo. Formerly at Suntory Holdings, now spearheading the business at 01Booster Inc.