Creator Behind Japan's No. 1 Baked Sweet Potato Shop Unveils Package Refresh for "Salt Cheese Immoral Imokenpi -Kokuo-"

IGAFOODS Co., Ltd. (Headquarters: Kobe) is refreshing the package design for its popular product, "Salt Cheese Immoral Imokenpi -Kokuo-", with sequential transitions beginning soon.

This product is characterized by its "immorally delicious taste," which combines the natural sweetness of sweet potatoes with the savory notes of salt and the richness of cheese. It has garnered significant attention and positive reviews from many customers, particularly through event sales, pop-up shops, and social media.

For this renewal, we aimed to refresh the design to more visually convey the product's appeal, based on the themes of "intuitive appeal that makes you want to pick it up" and "craftsmanship."

■ Background of the Package Refresh

While the previous Japanese-themed design expressed authenticity and high quality, there was room for further evolution in terms of more intuitively communicating the product's flavor.

At event sales, purchases triggered by tasting are very common, with a post-tasting purchase rate exceeding 80%, highlighting the high evaluation of the taste itself.

However, there was also the challenge that "while delicious to eat, its appeal wasn't fully conveyed by its appearance alone." To evolve this high evaluation into a form that is "visually appealing," we proceeded with this package refresh.

■ Features of the New Package

The new design incorporates a structure reminiscent of Japanese sake labels, creating a visual that evokes tradition and dignity.

The powerfully placed product name in the center, along with an emblem-like design, achieves both a craft feel and a sense of luxury.
While retaining Japanese elements, the prominent display of "SALT & CHEESE" is designed to intuitively convey the flavor.

Furthermore, the contrast of black and yellow visually expresses the rich creaminess of cheese and the "immoral" indulgence, strengthening the brand value as a "daily enjoyable craft snack" that transcends the traditional souvenir confectionery category.

■ About the Product

Salt Cheese Imokenpi -Kokuo- uses carefully selected sweet potatoes, fried to a crisp, and then combined with salt and cheese using a unique method.

It is characterized by the initial spread of saltiness and cheese richness, followed by the gentle sweetness of sweet potatoes, earning support from many customers who say, "Once you start eating, you can't stop."

We are also particular about the oil used, blending three types: rice oil, rapeseed oil, and palm oil. This achieves a fragrant and light texture without compromising the original flavor of the sweet potatoes.

Moreover, by continuously adding fresh oil, we maintain the fragrant, freshly fried taste and pleasant aftertaste. Skilled artisans meticulously adjust the temperature and frying time according to the condition of the sweet potatoes each day, ensuring optimal finish.

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■ Future Developments

Moving forward, in addition to further expanding sales channels for this product, we will accelerate brand growth by strengthening event sales and pop-up shops, and also considering new flavor developments.

【Company Profile】

Company Name: IGAFOODS Co., Ltd.
Location: 3F, 2-1-9 Morigomachi, Nada-ku, Kobe City, Hyogo Prefecture
Business Activities: Manufacturing, sales, and wholesale of food products

【Contact Information】

Contact Person: Tsuboi
Email: igafoods8000@gmail.com

*Rebranding and production of stores that won the Grand Prix at the National Baked Sweet Potato Grand Prix held at the Japan Sweet Potato Expo in 2020, 2023, and 2024. The trademark for the store name is owned by IGAFOODS Co., Ltd.