ICT Strategic Research Institute Strengthens Brand Support and Global Expansion for 'DDS iPS-X' Regenerative Beauty

ICT Strategic Research Institute (Location: 4-21-15 Shin-Koiwa, Katsushika-ku, Tokyo; Representative Director: Eiichi Mita; hereinafter "the Company") is strengthening its support for the brand site operations, global expansion, digital promotions, and information dissemination to overseas distribution partners for the 'DDS iPS-X' next-generation Japanese regenerative skincare brand.

Recently, the developer, Muse Co., Ltd., announced new products based on the existing 'DDS iPS-X': the 'DDS iPS Gel' and the 'DDS iPS Face Mask.' Moving from a different perspective than the developer's product development and manufacturing announcements, the Company will take the lead in communicating the brand value of DDS iPS-X both domestically and internationally. Specifically, we will expand the DDS iPS-X world view more broadly through the operation of the official brand site, digital dissemination of product information, influencer and ambassador initiatives, and information sharing for overseas distributors and retail partners.

Taking the Brand Story Started in Cannes to Product Expansion and Overseas Distribution

DDS iPS-X gained an international platform as a special gifting product for VVIP guests at 'Sakura in Cannes: Art and Beauty from Japan' held in Cannes, France, in May 2026. This initiative was not merely product sampling, but the first step in introducing DDS iPS-X to the world as a 'brand that wears context and story.' The intersection of different contexts—'art,' 'history,' and 'regenerative beauty'—on the international stage of Cannes was a symbolic opportunity for DDS iPS-X to begin its journey as a brand possessing high-quality world views and cultural backgrounds, rather than just functional appeal.

The launch of 'DDS iPS Gel' and 'DDS iPS Face Mask' expands that brand story into daily skincare experiences. By establishing multiple product touchpoints—serum, gel, and face mask—centered around DDS iPS-X, it becomes possible to deliver brand experiences more multi-dimensionally, ranging from daily care and special treatments to gifting and sample proposals during overseas business negotiations.

Three Skincare Products Centered on DDS iPS-X

The Company positions DDS iPS-X as the core of the brand. DDS iPS-X is the flagship serum already on the market and serves as the origin of the brand. The newly announced 'DDS iPS Gel' and 'DDS iPS Face Mask' are products derived from the world of DDS iPS-X, serving as a lineup to meet different scenarios, from daily care to more special treatments.

[DDS iPS-X]
DDS iPS-X is the flagship serum and the origin of the brand. As a next-generation Japanese regenerative beauty product focusing on multi-functional stem cell culture solution, it supports daily care aimed at moisturizing the skin and creating a firm, glowing impression.

[DDS iPS Gel]
DDS iPS Gel is a beauty gel aiming for a fresh and lightweight usage feel. It is easy to incorporate into daily moisturizing care, aiming to hydrate the skin and adjust it to a smooth and supple impression.

[DDS iPS Face Mask]
DDS iPS Face Mask is a beauty gel aiming for a fresh and lightweight usage feel. It is easy to incorporate into daily moisturizing care, aiming to hydrate the skin and adjust it to a smooth and supple impression.

Role of ICT Strategic Research Institute

The Company handles the operation of the DDS iPS-X brand site, information dissemination to overseas markets, promotions, and the design of digital paths. Specifically, we are proceeding with the following initiatives:

- Operation of the DDS iPS-X brand site
- Organization of product lineup information
- Preparation of proposal information for overseas distribution partners
- Dissemination of brand stories leveraging the international debut in Cannes
- Planning support for influencer and ambassador initiatives
- Information dissemination for overseas expansion, including France and Europe
- Path design for official EC, brand site, videos, SNS, etc.

In contrast to the manufacturer's announcements regarding product development and manufacturing, the Company supports the growth of the brand as a whole from the position of 'communicating,' 'expanding,' and 'connecting to overseas markets' the value of DDS iPS-X.