[Meiji Yasuda x IBJ] Hosting a Matchmaking Event at an Avispa Fukuoka Game. Creating Encounters for 60 Limited Participants in Fukuoka City, Where Over 50% are Single-Person Households
IBJ and Meiji Yasuda Life Insurance are co-hosting a matchmaking event incorporated with an Avispa Fukuoka J-League game on April 29, 2026. The event provides a natural meeting place through sports viewing in Fukuoka, a city facing challenges with a high rate of single-person households.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 22:03
- 🔍 Collected: April 23, 2026 at 13:31
- 🤖 AI Analyzed: April 23, 2026 at 15:17 (1h 45m after Collected)
IBJ Matching, a matchmaking party service operated by IBJ Co., Ltd. (President: Kenjiro Tsuchiya, Headquarters: Shinjuku-ku, Tokyo, TSE Prime: 6071, hereinafter 'IBJ'), which boasts the largest number of marriages* in Japan, in collaboration with the Fukuoka Branch of Meiji Yasuda Life Insurance Company, will hold a matchmaking event on Wednesday, April 29, 2026 (national holiday) at the 'Best Denki Stadium' in Fukuoka City, in collaboration with the J-League team 'Avispa Fukuoka'. In Fukuoka City, where the single-person household rate exceeds 50% and the stagnation of social interactions is an issue, we provide a 'shared experience' through watching a local club's game. Utilizing the unique exhilaration of the stadium, we create a special meeting place where natural communication occurs.
Background of the Event
In recent years, the rising unmarried rate and late marriages have progressed in Japan, making the lack of opportunities to meet people a social issue. The unmarried rate for people in their early 30s remains at a high level of approximately 47% for men and 34% for women*¹, requiring the creation of opportunities leading to marriage.
Under these circumstances, according to the 2020 national census, Fukuoka City has a female population ratio of 52.9%, the highest among government-designated cities, making it a city with a notable female presence. Furthermore, the ratio of single-person households is 51.3%, significantly exceeding the national average (38.1%)*², making it the only designated city where this rate exceeds 50%.
As such, while there is a high density of the single working generation, there is a region-specific challenge where living spheres become fixed to commuting between work and home, making it difficult for new interactions to occur.
Given this background, IBJ and the Meiji Yasuda Life Insurance Fukuoka Branch jointly planned this event with the aim of 'creating an environment where people can meet naturally as an extension of their daily lives'.
Soccer, in particular, has high support from men and has recently seen increasing interest from women, making it a sport enjoyed by a wide range of demographics. Through the shared experience of watching a game, conversations flow easily, creating an environment where it is easy to communicate even when meeting for the first time.
Focusing on these characteristics, a collaboration with Avispa Fukuoka, a community-based club, was realized. Through watching sports, we create a meeting place where participants can interact with each other.
*¹ Calculated from the Ministry of Internal Affairs and Communications '2020 National Census' and the National Institute of Population and Social Security Research 'Population Statistics Sourcebook (2023)'. Figures are the unmarried rate for 30-34 year olds (finalized values).
*² Based on the Ministry of Internal Affairs and Communications Statistics Bureau '2020 National Census Basic Tabulation Results of Population, etc.' and Fukuoka City statistical surveys.
[Event Overview]
This event starts with a group talk while enjoying lunch. Conversations expand while looking at profiles, allowing participants to interact in a relaxed atmosphere even when meeting for the first time.
After that, we will hold a mini-game that brings participants closer together. During this time filled with smiles, you can easily enjoy communicating with many people.
After the interaction, we move to the stadium for the highly anticipated game viewing. On the day, we plan to watch an official match against Sanfrecce Hiroshima. All participants will wear Avispa Fukuoka uniforms, and by cheering while feeling the heat and unity of the stadium, you can spend a special time where conversations and excitement naturally occur.
At the end of the event, a matching vote will be held to connect you with someone you are interested in.
Lunch x Group Talk
You can talk in a relaxed atmosphere while enjoying a meal, creating an environment where it's easy to break the ice even on the first meeting.
Heart-pounding Love Mini-game x Luxury Prizes
We will hold a mini-game that shortens the distance between men and women. In addition to being able to interact with many participants through the game, luxury prizes in collaboration with Avispa Fukuoka are prepared for those who clear it.
Cheer Together! Game Viewing
Uniforms are presented to all participants. It is a special matchmaking experience where you can share excitement and enthusiasm while cheering for Avispa Fukuoka at the stadium.
Event Details
Venue: Best Denki Stadium (Avispa Fukuoka Home Stadium)
Date & Time: April 29, 2026 (Wed/Holiday) 10:30 - 17:30
Participation Fee: Men 4,500 yen (tax included) / Women 3,500 yen (tax included)
Target Age: Men and women aged 25 - 39
Provided content: Lunch buffet, drinks, Avispa Fukuoka uniform (included in participation fee)
Details URL: https://www.partyparty.jp/party-detail/pid1723794
Time Schedule
10:30 Party Start
11:00 Lunch x Group Talk
13:00 Love Mini-game to bring men and women closer ♡
14:00 Game Viewing (Avispa Fukuoka vs. Sanfrecce Hiroshima)
17:00 Matching Vote/Announcement
17:30 Event End
■ IBJ Matching (https://www.partyparty.jp/)
A matchmaking service operated by IBJ Co., Ltd. on the TSE Prime Market. Ranging from 1-on-1 private room talks in dedicated lounges to love...
Background of the Event
In recent years, the rising unmarried rate and late marriages have progressed in Japan, making the lack of opportunities to meet people a social issue. The unmarried rate for people in their early 30s remains at a high level of approximately 47% for men and 34% for women*¹, requiring the creation of opportunities leading to marriage.
Under these circumstances, according to the 2020 national census, Fukuoka City has a female population ratio of 52.9%, the highest among government-designated cities, making it a city with a notable female presence. Furthermore, the ratio of single-person households is 51.3%, significantly exceeding the national average (38.1%)*², making it the only designated city where this rate exceeds 50%.
As such, while there is a high density of the single working generation, there is a region-specific challenge where living spheres become fixed to commuting between work and home, making it difficult for new interactions to occur.
Given this background, IBJ and the Meiji Yasuda Life Insurance Fukuoka Branch jointly planned this event with the aim of 'creating an environment where people can meet naturally as an extension of their daily lives'.
Soccer, in particular, has high support from men and has recently seen increasing interest from women, making it a sport enjoyed by a wide range of demographics. Through the shared experience of watching a game, conversations flow easily, creating an environment where it is easy to communicate even when meeting for the first time.
Focusing on these characteristics, a collaboration with Avispa Fukuoka, a community-based club, was realized. Through watching sports, we create a meeting place where participants can interact with each other.
*¹ Calculated from the Ministry of Internal Affairs and Communications '2020 National Census' and the National Institute of Population and Social Security Research 'Population Statistics Sourcebook (2023)'. Figures are the unmarried rate for 30-34 year olds (finalized values).
*² Based on the Ministry of Internal Affairs and Communications Statistics Bureau '2020 National Census Basic Tabulation Results of Population, etc.' and Fukuoka City statistical surveys.
[Event Overview]
This event starts with a group talk while enjoying lunch. Conversations expand while looking at profiles, allowing participants to interact in a relaxed atmosphere even when meeting for the first time.
After that, we will hold a mini-game that brings participants closer together. During this time filled with smiles, you can easily enjoy communicating with many people.
After the interaction, we move to the stadium for the highly anticipated game viewing. On the day, we plan to watch an official match against Sanfrecce Hiroshima. All participants will wear Avispa Fukuoka uniforms, and by cheering while feeling the heat and unity of the stadium, you can spend a special time where conversations and excitement naturally occur.
At the end of the event, a matching vote will be held to connect you with someone you are interested in.
Lunch x Group Talk
You can talk in a relaxed atmosphere while enjoying a meal, creating an environment where it's easy to break the ice even on the first meeting.
Heart-pounding Love Mini-game x Luxury Prizes
We will hold a mini-game that shortens the distance between men and women. In addition to being able to interact with many participants through the game, luxury prizes in collaboration with Avispa Fukuoka are prepared for those who clear it.
Cheer Together! Game Viewing
Uniforms are presented to all participants. It is a special matchmaking experience where you can share excitement and enthusiasm while cheering for Avispa Fukuoka at the stadium.
Event Details
Venue: Best Denki Stadium (Avispa Fukuoka Home Stadium)
Date & Time: April 29, 2026 (Wed/Holiday) 10:30 - 17:30
Participation Fee: Men 4,500 yen (tax included) / Women 3,500 yen (tax included)
Target Age: Men and women aged 25 - 39
Provided content: Lunch buffet, drinks, Avispa Fukuoka uniform (included in participation fee)
Details URL: https://www.partyparty.jp/party-detail/pid1723794
Time Schedule
10:30 Party Start
11:00 Lunch x Group Talk
13:00 Love Mini-game to bring men and women closer ♡
14:00 Game Viewing (Avispa Fukuoka vs. Sanfrecce Hiroshima)
17:00 Matching Vote/Announcement
17:30 Event End
■ IBJ Matching (https://www.partyparty.jp/)
A matchmaking service operated by IBJ Co., Ltd. on the TSE Prime Market. Ranging from 1-on-1 private room talks in dedicated lounges to love...