Advanced Greek Yogurt Specialty Store "& Yogurt" Makes Highly Anticipated First Pop-up Appearance! Limited-Time Openings at Shinjuku Takashimaya and Isetan Shinjuku

iai Co., Ltd.'s Greek yogurt specialty store "& Yogurt" has decided to make its first-ever pop-up store appearances. These limited-time events will be held sequentially, starting at Shinjuku Takashimaya from May 13th (Wednesday) and at Isetan Shinjuku from May 20th (Wednesday). ■ What is & Yogurt? Our classic and most popular signature menu items: Rich Fruit (bottom), Berry Vitamin (top left), and Beauty Superfood (top right). "Adding color to people's daily lives with visually appealing and elaborate menus." "Greek yogurt" originated in Greece. By removing excess whey through a straining process, it offers a rich, chewy texture and flavor, much like cream cheese. At our store, we use domestic yogurt and are committed to a mellow and smooth texture, not just a firm one. We want you to enjoy the combination of our carefully crafted Greek yogurt with various ingredients. With this in mind, we named our brand "& Yogurt." ■ Opened in Omotesando in September 2024, then Yokohama in July 2025. An evolving Greek yogurt specialty store steadily expanding its fan base. "& Yogurt" opened its first store in Omotesando, a trend-setting area, in September 2024. Immediately after opening, it attracted attention on social media and in the media, and in July 2025, it opened its highly anticipated second store in Yokohama. Our Greek yogurt, made from carefully selected domestic yogurt and meticulously strained using our unique method, is characterized by its rich and creamy taste. It has been highly praised by discerning customers as having an "unprecedented texture," and now, with full confidence, the brand's first pop-up store appearance has been decided. ■ Pop-up Event Information Part 1: Shinjuku Takashimaya [Eat-in style] Charcoal-grilled Domestic Beef Salad Bowl (bottom right)・Rich Fruit (left)・Beauty Superfood (top right) Event Name: Oshi 100 Period: May 13th (Wednesday) - May 19th (Tuesday) Location: Shinjuku Takashimaya B1F Food Section, Gourmet Square URL: https://www.takashimaya.co.jp/shinjuku/topics/food.html Charcoal-grilled Domestic Beef Salad Bowl 2,300 yen (tax included) [Featured Menu] Pop-up Limited Charcoal-grilled Domestic Beef Salad Bowl This is a special menu developed exclusively for this pop-up event, not offered at regular stores. The aroma of charcoal-grilled domestic beef sirloin, which whets the appetite, and rich Greek yogurt complement each other perfectly. Its compatibility with the special original salad dressing is also outstanding, allowing you to experience "Greek yogurt as a meal," not just a dessert. [If you're undecided, choose this] Signature Menu Rich Fruit This is & Yogurt's signature menu, featuring our rich and thick Greek yogurt topped with 5 types of fruits that pair perfectly, slightly arranged for this pop-up event. We've added Hungarian acacia honey with a subtle sweetness for an easy-to-eat flavor. The combination of our rich and thick Greek yogurt, fresh fruits, and & Yogurt's original crispy granola baked with a unique recipe is outstanding. This is a dish we highly recommend to both those new to Greek yogurt and those who have tried many different types. Rich Fruit 1,880 yen (tax included) ・Charcoal-grilled Domestic Beef Salad Bowl: 2,300 yen (tax included) (Excluding fifteen-grain black rice 2,100 yen / Adding roast beef 3,050 yen / Excluding fifteen-grain black rice + Adding roast beef 2,850 yen) ・Rich Fruit: 1,880 yen (tax included) ・Beauty Superfood: 1,680 yen (tax included) ・Set Drink 500 yen (tax included) *Cannot be ordered individually. (Whey Drink Ginger / Whey Drink Ramune / Whey Drink Lemonade / Whey Drink Pomegranate / Iced Green Tea) ■ Pop-up Event Information Part 2: Isetan Shinjuku [Takeout style] We have prepared a rich variety of takeout options. Event Name: The Blessings of Milk, the Sourness of Yogurt, and Sometimes Whey Period: May 20th (Wednesday) - May 26th (Tuesday) Location: Isetan Shinjuku Main Building B1F Food Collection URL: https://www.mistore.jp/store/shinjuku/feature/foods/event_calendar.html From standard menus to pop-up limited menus To allow you to enjoy the world of "& Yogurt" at home, we offer a range of items from popular standard menus, popular Greek yogurt choux for souvenirs, and "hors d'oeuvres" which are being sold for the first time and can be enjoyed as a snack.