【SALONIA】'Pen-Type Facial Device' Wins Nikkei Trendy 'First Half 2026 Hit Grand Prize' in Miscellaneous Goods Category, Capturing the Need for 'Beauty on the Go'
The 'Face Current Pointer' from I-ne's beauty appliance brand SALONIA has won the Nikkei Trendy 'First Half 2026 Hit Grand Prize' in the miscellaneous goods category. It was recognized for meeting the demand for 'beauty on the go,' achieving 310% of its sales plan.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 00:30
- 🔍 Collected: May 14, 2026 at 16:02
- 🤖 AI Analyzed: May 14, 2026 at 18:45 (2h 43m after Collected)
The pen-type facial device 'Face Current Pointer' from the minimal beauty appliance brand SALONIA, by I-ne Co., Ltd. (HQ: Chuo-ku, Osaka), has won the 'First Half 2026 Hit Grand Prize' in the miscellaneous goods category in the June 2026 issue of 'Nikkei Trendy.'
Product Name: SALONIA Face Current Pointer
Price (tax incl.): ¥13,200
Distribution:
[In-store] Variety shops nationwide (excluding some stores)
[EC] Official online store, EC malls (Rakuten, Amazon, Yahoo! Shopping, etc.)
In the recent facial device market, while products promoting a lifting effect have increased in number and demand, there have been challenges such as 'difficulty in continuing use due to limited usage environments' and 'being hard to afford with a high price range exceeding ¥20,000.' In contrast, this product combines a reasonable price of ¥13,200 (tax incl.) with high functionality for instant lift care*1. Its convenience, allowing for 'beauty on the go' regardless of time and place, was well-received, achieving 310%*2 of its sales plan within about a month of its launch and winning a total of 33 crowns*3 on the Rakuten rankings. These achievements led to its winning the 'First Half 2026 Hit Grand Prize' from 'Nikkei Trendy.'
*1 A unique care method of 'pressing' and 'gliding to lift.'
*2 Based on cumulative online sales as of March 31, 2026.
*3 No. 1 in Rakuten Daily Ranking for Beauty, Cosmetics, Fragrance > Makeup Tools, Care Goods. Updated on dates including March 4, March 8, March 9, etc., within the period from March 3 to May 12, 2026.
Product Features
[1] Approach the fascia with the 'Cushion Stick' at optimal spring pressure
The伸縮 cushion stick stimulates the often-stiff fascia, approaching pinpoint areas that are hard to reach. It is designed with optimal pressure for safe use on the delicate face.
[2] Glide along the lymph* with the 'Gua Sha' that reproduces professional techniques
The Gua Sha helps glide along the lymph* to lead to a sharper impression. Its ergonomic, thumb-like shape reproduces professional hand techniques.
*Moving the device in a gliding motion.
[3] Effective care with charge-free, skin-friendly 'Microcurrent'
Microcurrent is a weak electrical current that is barely felt, used in facial devices and medical equipment.
[4] Supervised by skeletal correction professional, Dr. Yoshizumi Yamaguchi
Director of Daikanyama Yamaguchi Chiropractic. He supervised the design of the appropriate approach to the fascia and the unique method based on his expertise in facial slimming and skeletal balance. 'Pressing' points with the appropriate spring pressure, followed by 'gliding' and 'lifting and holding.' These crucial points of the treatment are reflected to efficiently refine the overall impression of the face.
[5] Compact and stylish, usable in spare moments
Weighing as much as one egg*1 and with a width similar to a banknote*2, it is compact and easy to carry. Unlike EMS facial devices, it does not require charging or wetting the skin.
Product Name: SALONIA Face Current Pointer
Price (tax incl.): ¥13,200
Distribution:
[In-store] Variety shops nationwide (excluding some stores)
[EC] Official online store, EC malls (Rakuten, Amazon, Yahoo! Shopping, etc.)
In the recent facial device market, while products promoting a lifting effect have increased in number and demand, there have been challenges such as 'difficulty in continuing use due to limited usage environments' and 'being hard to afford with a high price range exceeding ¥20,000.' In contrast, this product combines a reasonable price of ¥13,200 (tax incl.) with high functionality for instant lift care*1. Its convenience, allowing for 'beauty on the go' regardless of time and place, was well-received, achieving 310%*2 of its sales plan within about a month of its launch and winning a total of 33 crowns*3 on the Rakuten rankings. These achievements led to its winning the 'First Half 2026 Hit Grand Prize' from 'Nikkei Trendy.'
*1 A unique care method of 'pressing' and 'gliding to lift.'
*2 Based on cumulative online sales as of March 31, 2026.
*3 No. 1 in Rakuten Daily Ranking for Beauty, Cosmetics, Fragrance > Makeup Tools, Care Goods. Updated on dates including March 4, March 8, March 9, etc., within the period from March 3 to May 12, 2026.
Product Features
[1] Approach the fascia with the 'Cushion Stick' at optimal spring pressure
The伸縮 cushion stick stimulates the often-stiff fascia, approaching pinpoint areas that are hard to reach. It is designed with optimal pressure for safe use on the delicate face.
[2] Glide along the lymph* with the 'Gua Sha' that reproduces professional techniques
The Gua Sha helps glide along the lymph* to lead to a sharper impression. Its ergonomic, thumb-like shape reproduces professional hand techniques.
*Moving the device in a gliding motion.
[3] Effective care with charge-free, skin-friendly 'Microcurrent'
Microcurrent is a weak electrical current that is barely felt, used in facial devices and medical equipment.
[4] Supervised by skeletal correction professional, Dr. Yoshizumi Yamaguchi
Director of Daikanyama Yamaguchi Chiropractic. He supervised the design of the appropriate approach to the fascia and the unique method based on his expertise in facial slimming and skeletal balance. 'Pressing' points with the appropriate spring pressure, followed by 'gliding' and 'lifting and holding.' These crucial points of the treatment are reflected to efficiently refine the overall impression of the face.
[5] Compact and stylish, usable in spare moments
Weighing as much as one egg*1 and with a width similar to a banknote*2, it is compact and easy to carry. Unlike EMS facial devices, it does not require charging or wetting the skin.