ReWEAR Recycled Fabric Softener "Lilac & Apple Blossom" Scent to be Released Exclusively at Matsumoto Kiyoshi and Cocokara Fine from May 1st, Celebrating Over 1 Million Cumulative Sales*
I-ne Corporation's recycled fabric care brand "ReWEAR" is launching a limited-edition "Lilac & Apple Blossom" scented recycled fabric softener exclusively at Matsumoto Kiyoshi and Cocokara Fine from May 1, 2026, commemorating over 1 million cumulative sales. This sustainable product features Danish enzymes to remove pilling and fuzz from clothes and utilizes upcycled ingredients.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 21:00
- 🔍 Collected: April 14, 2026 at 12:31
- 🤖 AI Analyzed: April 19, 2026 at 17:34 (125h 2m after Collected)
I-ne Corporation (Headquarters: Chuo-ku, Osaka) will sequentially launch a new "Lilac & Apple Blossom" scented recycled fabric softener from its recycled fabric care brand "ReWEAR" exclusively at Matsumoto Kiyoshi and Cocokara Fine Group stores starting May 1, 2026 (Friday).
Product Name: ReWEAR Recycled Fabric Softener Lilac & Apple Blossom
Capacity/Price: 500mL/880 yen (tax included), 800mL/1,320 yen (tax included)
Release Date: Sequentially from May 1, 2026 (Friday)
Sales Channel: Matsumoto Kiyoshi and Cocokara Fine stores nationwide (excluding some stores)
*Based on cumulative sales performance of all ReWEAR categories (February 2025 - December 2025 / as of December 10, company research)
**Removes pilling and fuzz. Verified through multiple washes of cotton garments in a laundry experiment environment. Applies to plant-derived fibers such as cotton and linen, but effectiveness may vary depending on clothing material.
ReWEAR Recycled Fabric Softener "Classic Rose & Musk" / "Fresh Citrus & Green" has been very well received, including being selected for the Nikkei MJ Hit Product Ranking 2025. Driven by strong online sales, the sales plan ratio reached 2.3 times*3, and cumulative sales have exceeded 1 million units*4.
https://prtimes.jp/main/html/rd/p/000000887.000012002.html
In response to positive reception, the "Lilac & Apple Blossom scent" will be released as a limited edition. Please enjoy this seasonal scent perfect for early summer.
*3 Sales plan ratio from April to September 2025 (company research)
*4 Based on cumulative sales performance of all ReWEAR categories (February 2025 - December 2025 / as of December 10, company research)
Product Features
[1] Fresh and transparent "Lilac & Apple Blossom" scent
It is a soft scent full of transparency, layering a fresh musk over elements of a delicate floral bouquet that wafts lightly. Part of the fragrance uses upcycled raw materials*1 from flowers that could not be sold as cut flowers because they had bloomed too much.
An elegant and sweet scent that makes you want to close your eyes and keep it in your heart, woven by the fresh breeze that foreshadows the coming season, like a holiday stroll where you can feel the breath of flowers.
[2] Key ingredient "Danish enzyme" removes pilling and fuzz from clothes*2
It contains an enzyme developed by a Danish manufacturer, a leading country in sustainability, with the desire to solve clothing waste problems. The enzyme selectively reacts with damaged, fuzzed parts of clothing, breaking down and removing fibers, resulting in a like-new finish with clear colors and patterns.
With repeated washing, pilling and fuzz are removed, resulting in a smoother texture and reduced fading due to pilling and fuzz.
*1 Upcycling: Upgrading waste or unwanted items into new products.
*2 Removes pilling and fuzz. Verified through multiple washes of cotton garments in a laundry experiment environment. Applies to plant-derived fibers such as cotton and linen, but effectiveness may vary depending on clothing material and is not guaranteed for all fibers.
▼For more detailed product features, please see the following release.
https://prtimes.jp/main/html/rd/p/000000761.000012002.html
Product Overview
■ReWEAR Recycled Fabric Softener Lilac & Apple Blossom
500mL/880 yen (tax included)
■ReWEAR Recycled Fabric Softener Lilac & Apple Blossom (Refill)
800mL/1,320 yen (tax included)
Existing Products
■ReWEAR Recycled Fabric Softener Classic Rose & Musk
■ReWEAR Recycled Fabric Softener Fresh Citrus & Green
■ReWEAR Recycled Fabric Softener White Chardonnay & Darjeeling Tea
500mL/880 yen (tax included)
■ReWEAR Recycled Fabric Softener Classic Rose & Musk (Refill)
■ReWEAR Recycled Fabric Softener Fresh Citrus & Green (Refill)
■ReWEAR Recycled Fabric Softener White Chardonnay & Darjeeling