I-ne's "Health Food Category" Exceeds 300 Million Yen in Monthly Sales, Rapidly Growing as the "Fourth Pillar" Following Haircare, Beauty Appliances, and Skincare

I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director: Yohei Onishi; Securities Code: 4933) announced that the total sales of its health food category brands (Collatein/Teaflex/Befas) exceeded 300 million yen in February 2026 alone.

Background of Strong Performance

Redefining health foods as a "comfortable habit"

We believe that our proposal to transform health foods from "something you go out of your way to take" into "a natural daily habit" has been widely accepted.

Leveraging our expertise in proposing new lifestyles, such as BOTANIST's "living with plants" botanical lifestyle and YOLU's "night beauty," we have updated the image of health foods to be more familiar and sophisticated.

1. Collatein: From "protein for muscle training" to "for supple body creation"

Previously, protein was primarily associated with "for those who train muscles." However, with the recent Pilates boom increasing interest in "creating a supple and toned body," coupled with the expansion of inner care trends, beauty needs that focus on nurturing from within, not just externally, are rapidly growing.

In this trend, we pioneered a market gap for "collagen protein" specialized in beauty, targeting those interested in fascial care. The trust in its specialized ingredient formulation, including collagen and iron, supervised by Dr. Yoshizumi Yamaguchi, director of Daikanyama Yamaguchi Osteopathic Clinic, along with cafe-like flavors such as peach tea and lemonade, significantly differentiates it from existing products. Supported by social media dissemination, it has gained overwhelming support from those who want to achieve both beauty and body shaping.

https://collatein.jp/

2. Teaflex: From "ingestion" to making daily "tea time" a healthy habit

As health consciousness rises, the habit of supplementing nutrition with supplements has become established. However, many people find it challenging to "add new habits" to their busy daily lives. Therefore, we proposed a new value: transforming the daily "tea-drinking time" itself into a healthy habit.

By making it a powdered type that eliminates the need for brewing time or cleaning tea leaves, it achieves both the efficiency of ingesting all tea components and the authentic taste and aroma of a sophisticated beverage. Instead of adding a new habit, its appeal as "tea that accompanies daily life," allowing people to address their concerns while enjoying a relaxing tea time for mind and body, has gained support from a wide range of people with diet needs.

https://teaflex.jp/

3. Befas: From "extreme fasting" to "fasting that seamlessly integrates into daily life"

In recent years, "fasting," which involves resting digestive organs to cleanse the body from within, has gained attention. However, extreme methods of not eating anything can lead to difficulties in managing physical condition and concerns about rebound. "Befas" returns to the original purpose of thoroughly cleansing the body and provides a comprehensive support system from the preparation period to the fasting day and recovery period, with a set including enzyme smoothies, porridge, and soup. The fact that it's not "just not eating" but rather a package offering the correct process while taking necessary nutrients has been supported as a wellness experience that even beginners can undertake with peace of mind.

https://befas.jp/

Company Profile

・Company Name: I-ne Co., Ltd.

・Established: March 2007

・Representative: Representative Director and President Yohei Onishi

・Location: Midousuji Daibiru 8F, 4-1-2 Minamikyutaro-machi, Chuo-ku, Osaka 541-0058

・URL:  https://i-ne.co.jp/

【Main Brands Handled】

・BOTANIST https://botanistofficial.com/

・SALONIA https://salonia.jp/

・YOLU https://yolu.jp/

・DROAS https://droas.jp/

・Qurap https://qurap.jp/

・Tearal https://tearal.jp

・BUBLOS https://bublos.jp/

・ReWEAR https://rewear-official.jp/