[Cumulative sales exceed 1 million units*] ReWEAR Recycled Fabric Softener launches limited edition "Lilac & Apple Blossom" scent exclusively at MatsukiyoCocokara starting May 1

The recycled fabric care brand "ReWEAR", developed by I-ne Co., Ltd. (Headquarters: Chuo-ku, Osaka), will sequentially release the recycled fabric softener "Lilac & Apple Blossom" scent exclusively at the MatsukiyoCocokara & Co. group starting Friday, May 1, 2026. - Product Name: ReWEAR Recycled Fabric Softener Lilac & Apple Blossom - Capacity/Price: 500mL/880 yen (tax included), 800mL/1,320 yen (tax included) - Release Date: Sequentially from Friday, May 1, 2026 - Sales Channel: Matsumotokiyoshi and Cocokara Fine stores nationwide (excluding some stores) * Based on cumulative sales of all ReWEAR categories (February 2025 to December 2025 / in-house research as of December 10) ** Removing pills and fuzz. Verified by washing cotton clothes multiple times in a laundry test environment. Applicable to items containing plant-derived fibers such as cotton and linen. ReWEAR "Recycled Fabric Softener Classic Rose & Musk / Fresh Citrus & Green" has been highly acclaimed, being selected for the Nikkei MJ "2025 Hit Product Rankings" by Nikkei Inc. Boosted by strong sales in online channels, the planned sales ratio reached 2.3 times*3, and cumulative sales have exceeded 1 million units*4. Following this favorable reception, the "Lilac & Apple Blossom Scent" will be released as a limited edition. Enjoy this exclusive scent, perfect for the early summer season. *3 Compared to the sales plan from April to September 2025 (in-house research) *4 Based on cumulative sales of all ReWEAR categories (February 2025 to December 2025 / in-house research as of December 10) Product Features [1] The fresh and translucent scent of "Lilac & Apple Blossom" A soft scent filled with translucence, layering the delicate floral bouquet elements that fragrant lightly with fresh musk. A portion of the fragrance uses flowers that bloomed too much to be sold as cut flowers as upcycled ingredients*1. [2] Key ingredient "Danish Enzyme" decomposes pills and fuzz on the garment surface*2 Formulated with enzyme ingredients developed by a manufacturer in Denmark, an advanced sustainability country, wishing to solve the clothing waste problem. The enzymes selectively react to the fuzzed parts where clothes have been damaged, decomposing and removing the fibers, resulting in clear colors and patterns and a like-new finish. The more it is washed, the more pills and fuzz are removed, resulting in a smoother texture and reduced color fading caused by pills and fuzz. *1 Upgrading waste or unneeded items that were meant to be thrown away into new products. *2 Removing pills and fuzz. Verified by washing cotton clothes multiple times in a laundry test environment. Targeted at items containing plant-derived fibers such as cotton and linen, but the effect may vary depending on the clothing material and is not guaranteed for all fibers. Product Overview ■ ReWEAR Recycled Fabric Softener Lilac & Apple Blossom 500mL/880 yen (tax included) ■ ReWEAR Recycled Fabric Softener Lilac & Apple Blossom (Refill) 800mL/1,320 yen (tax included) Existing Products ■ ReWEAR Recycled Fabric Softener Classic Rose & Musk ■ ReWEAR Recycled Fabric Softener Fresh Citrus & Green ■ ReWEAR Recycled Fabric Softener White Chardonnay & Darjeeling Tea 500mL/880 yen (tax included) ■ ReWEAR Recycled Fabric Softener Classic Rose & Musk (Refill) ■ ReWEAR Recycled Fabric Softener Fresh Citrus & Green (Refill) ■ ReWEAR Recycled Fabric Softener White Chardonnay & Darjeeling Tea (Refill) 800mL/1,320 yen (tax included)