The comfort of "sleeping with a rolled towel" until morning. The cylindrical neck pillow "Yurune" born from a specialist's wisdom is now fully available on the official online store. A limited-edition "Cooling Model" for summer is also released simultaneously.

I-ANS Co., Ltd. (Headquarters: Tokyo), operator of the lifestyle shop "Tokyo Grocery Club," has begun selling the cylindrical neck pillow "Yurune," designed to maintain the ideal neck line "C-curve" and soothe daily fatigue. Furthermore, for the upcoming season, a limited-time model, "Yurune Cooling Cylindrical Pillow," made with contact-cooling material, is also available. This new bedding proposal combines the developer's sincere consideration for neck health with functionality to improve the summer sleep environment.

Yurune Cylindrical Neck Pillow (Gray)

Why do many people end up with a "towel pillow"?

Neck fatigue from smartphone use and desk work. The method recommended by specialists and chiropractors of "rolling up a towel and placing it under the neck" is a wise technique that guides the neck to its natural C-curve, but it had the problem of losing its shape during sleep. Yurune was born to maintain the comfort of that "towel pillow" until morning.

Example of a towel pillow

A Message from the Developer: A Story That Began with Thoughts for My Father

"I wish someone could maintain that height for my father all night long."

This product was conceived by a developer who, seeing his father, whose neck health had deteriorated from desk work, sleeping with old towels rolled up, wanted to maintain that "comfortable height" until morning. It is a simple yet sincere pillow born from genuine affection for a loved one.

Two "Yurune" Lineups to Choose From

1. Standard Model: Classic stability that maintains comfort

Yurune Cylindrical Neck Pillow (Gray)

[EPP Bead Foam]: Lightweight and breathable, it supports the neck without losing its shape even when tossing and turning.

[High-Quality Cotton Cover]: Made with impurity-removed pigment cotton. It also considers measures against wrinkles around the neck.

2. [Limited Time] Cooling Model: Cool summer nights

Cooling Yurune Cylindrical Neck Pillow

Cooling Yurune Cylindrical Neck Pillow

[Uses "DURARON" Special Fiber]: The special fiber "DURARON," which quickly dissipates heat, maintains a cool touch even on muggy nights.

[Quick Dry Function]: Excellent sweat absorption and quick-drying properties reduce stickiness from night sweats. It provides natural coolness without relying too much on air conditioning.

"Yurune" Design for Comfortable Sleep

[Height Adjustment Function]: By increasing or decreasing the amount of filling, you can adjust it to your "own personal height" according to your physical condition and preference for the day.

[Washable]: Even during seasons when you sweat a lot at night, the entire pillow, including the filling, can be washed, ensuring constant cleanliness.

[High Versatility]: It can be used not only for support during sleep but also for relaxation time on the sofa or as a stretching aid.

Product Overview

• Product Name: Yurune Cylindrical Neck Pillow

• Size: Approx. 42cm x 8cm (±3cm)

• Material: [Normal] 100% Cotton (Pigment Wash Process), [Cooling] Contact Cooling Special Fiber "DURARON"

• Filling: EPP Bead Foam (Lightweight, High Resilience)

• Colors: Ivory / Gray / White (Cooling)

• Manufacturing: Planned and managed in Japan

About Tokyo Grocery Club

Tokyo Grocery Club is a lifestyle brand that proposes "Living Tools" that quietly support daily life. On its official online store, it offers carefully selected products that accompany daily life, including Yurune.

Related Links

Yurune Official Online Shop: https://www.tokyogroceryclub.com/categories/7304533

Official Amazon Store: https://amzn.asia/d/045Tj3Yh

Instagram: https://www.instagram.com/yurune_official/

Company Profile

Company Name: I-ANS Co., Ltd.

Location: Akasaka K-Tower 4F, 1-2-7 Motakasaka, Minato-ku, Tokyo

Establishment Date: May 2007

Capital: 9 million yen

E-mail: info@i-ans.com