Sister Brand of Machine Pilates Studio the SILK | Olive pilates by the SILK Grand Opens in Shinjuku
HYV Co., Ltd. has grand opened "Olive pilates by the SILK" in Shinjuku, a sister brand to its machine Pilates studio "the SILK." This new studio aims to make Pilates a daily habit for those without an exercise routine, offering beginner-friendly classes, mat Pilates, and affordable pricing plans, including a limited-time campaign for 2 months of unlimited access at ¥1,980/month.
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- 📰 Published: May 11, 2026 at 19:20
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Olive pilates by the SILK Shinjuku Store
HYV Co., Ltd. (Headquarters: ARCO TOWER 17F, 1-8-1 Shimomeguro, Meguro-ku, Tokyo 153-0064; Representative Director: Yuichi Koseki) will grand open the Olive pilates by the SILK Shinjuku store in front of Shinjuku-sanchome Station.
Details can be found on the official website (https://olive-pilates.jp/).
Background of the New Brand's Birth
Machine Pilates studio the SILK currently operates over 40 studios, primarily in the Kanto region, and is utilized by many customers.
Four years since the birth of the SILK,
We have been deeply moved by the vibrant transformations of SILK members as they develop exercise habits.
On the other hand,
We keenly felt that exercise has various constraints such as intensity, distance, and cost, and that continuing is much more difficult than starting.
That's why,
We had the question: How can exercise become something that continues naturally, rather than something you have to force yourself to do?
Therefore, we wanted to create a place where you can get in shape without having to push yourself, not just on days when you're motivated, but also on busy mornings or after a tiring day at work.
Olive pilates by the SILK was born from the desire to deliver Pilates as a habit that blends into daily life, like brushing your teeth or drinking coffee, rather than a "special event."
Features of Olive pilates by the SILK
Olive pilates is a women-only studio, embodying the desire to help customers form exercise habits by becoming an accessible presence even for those who currently lack an exercise routine.
① Many classes available for beginners
While the SILK offers only two classes for trial, Olive pilates allows trial participation in all five types of lessons.
② In addition to machine Pilates, mat Pilates can also be taken, allowing for self-care at home.
Machine Pilates Mat Pilates
Olive pilates offers both mat Pilates and machine Pilates classes. Mat Pilates does not require special equipment, so it can be replicated at home.
On the other hand, using a machine called a reformer supports body movements, making it easier for beginners to achieve results, allowing you to get the best of both worlds.
③ Diverse pricing plans tailored to customer needs
We offer four levels of plans and additional tickets based on usage frequency.
You can choose the perfect plan to match your lifestyle and usage frequency.
④ Affordable pricing plans
The most affordable plan is the 4-times-a-month course at ¥9,600/month, which is comparable to general gyms.
"I want to make exercise a habit, but running is difficult due to weather."
"On the other hand, gyms are intimidating because I don't know how to use the equipment."
It is designed to be used in such situations.
It is a studio where even those who have not had much fun exercising before can enjoyably and effortlessly create an exercise habit.
Target Audience for Olive pilates
Those who want to exercise but find it difficult to make it a habit themselves
Those who do not want to spend a lot of money on exercise
Those who find going to the gym intimidating
Those who are waiting to join a popular gym
This brand is designed to be enjoyed by people like those listed above.
[Limited Time Offer] Special Campaign: 2 Months Unlimited Access for ¥1,980/month
A special campaign is underway offering 2 months of unlimited access for ¥1,980/month.
≫Click here for campaign details and application
*Applicable to those who have not attended an Olive pilates trial or joined Olive pilates within the past 3 months. *Registration is required on the day of your visit at the target studio. The start month of use is limited to the current or next month. *For 2 months including the start month, the unlimited access course [¥19,200/month] at the target studio will be discounted to the special price [¥1,980/month]. *From the 3rd month onwards, you can change to your preferred course [from ¥9,600/month] or options.
★Media Information
Official HP
HYV Co., Ltd. (Headquarters: ARCO TOWER 17F, 1-8-1 Shimomeguro, Meguro-ku, Tokyo 153-0064; Representative Director: Yuichi Koseki) will grand open the Olive pilates by the SILK Shinjuku store in front of Shinjuku-sanchome Station.
Details can be found on the official website (https://olive-pilates.jp/).
Background of the New Brand's Birth
Machine Pilates studio the SILK currently operates over 40 studios, primarily in the Kanto region, and is utilized by many customers.
Four years since the birth of the SILK,
We have been deeply moved by the vibrant transformations of SILK members as they develop exercise habits.
On the other hand,
We keenly felt that exercise has various constraints such as intensity, distance, and cost, and that continuing is much more difficult than starting.
That's why,
We had the question: How can exercise become something that continues naturally, rather than something you have to force yourself to do?
Therefore, we wanted to create a place where you can get in shape without having to push yourself, not just on days when you're motivated, but also on busy mornings or after a tiring day at work.
Olive pilates by the SILK was born from the desire to deliver Pilates as a habit that blends into daily life, like brushing your teeth or drinking coffee, rather than a "special event."
Features of Olive pilates by the SILK
Olive pilates is a women-only studio, embodying the desire to help customers form exercise habits by becoming an accessible presence even for those who currently lack an exercise routine.
① Many classes available for beginners
While the SILK offers only two classes for trial, Olive pilates allows trial participation in all five types of lessons.
② In addition to machine Pilates, mat Pilates can also be taken, allowing for self-care at home.
Machine Pilates Mat Pilates
Olive pilates offers both mat Pilates and machine Pilates classes. Mat Pilates does not require special equipment, so it can be replicated at home.
On the other hand, using a machine called a reformer supports body movements, making it easier for beginners to achieve results, allowing you to get the best of both worlds.
③ Diverse pricing plans tailored to customer needs
We offer four levels of plans and additional tickets based on usage frequency.
You can choose the perfect plan to match your lifestyle and usage frequency.
④ Affordable pricing plans
The most affordable plan is the 4-times-a-month course at ¥9,600/month, which is comparable to general gyms.
"I want to make exercise a habit, but running is difficult due to weather."
"On the other hand, gyms are intimidating because I don't know how to use the equipment."
It is designed to be used in such situations.
It is a studio where even those who have not had much fun exercising before can enjoyably and effortlessly create an exercise habit.
Target Audience for Olive pilates
Those who want to exercise but find it difficult to make it a habit themselves
Those who do not want to spend a lot of money on exercise
Those who find going to the gym intimidating
Those who are waiting to join a popular gym
This brand is designed to be enjoyed by people like those listed above.
[Limited Time Offer] Special Campaign: 2 Months Unlimited Access for ¥1,980/month
A special campaign is underway offering 2 months of unlimited access for ¥1,980/month.
≫Click here for campaign details and application
*Applicable to those who have not attended an Olive pilates trial or joined Olive pilates within the past 3 months. *Registration is required on the day of your visit at the target studio. The start month of use is limited to the current or next month. *For 2 months including the start month, the unlimited access course [¥19,200/month] at the target studio will be discounted to the special price [¥1,980/month]. *From the 3rd month onwards, you can change to your preferred course [from ¥9,600/month] or options.
★Media Information
Official HP