First Exhibition to Experience the History of Enshu Textiles and the Background of Fabric Production with All Five Senses Kicks Off!

HUIS, an apparel brand using Enshu textiles (Headquarters: Kamigaya-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture), is holding its first exhibition, "HUIS and Fabric Exhibition - From Production Area to Daily Life," for nine days from July 4 (Sat) to July 12 (Sun), 2026, at the Hamamatsu City Kamie Art Center.

HUIS has delivered clothing that stays with people for a long time in daily life, based in "Enshu," a textile production area rooted in the western part of Shizuoka Prefecture, in collaboration with artisans and factories in the region. This exhibition, starting with "fabric," which is indispensable for HUIS's clothing production, introduces raw materials, threads, weaving, production area tools and techniques, and initiatives to connect regional industries to the future.

[Exhibition Overview]

Name: "HUIS and Fabric Exhibition - From Production Area to Daily Life -"

Dates: July 4 (Sat) - July 12 (Sun), 2026

Venue: Hamamatsu City Kamie Art Center (1 Kamie-cho, Chuo-ku, Hamamatsu City, Shizuoka Prefecture)

*Admission Free

Official Page: https://1-huis.com/tenrankai

A unique feature of this exhibition is the collaboration with intern students, including university and vocational school students from within the city and the Kanto region. We hope this will be an opportunity to widely convey the charm of Enshu textiles to consumers both inside and outside the region, foster interaction among interested students, and deepen their understanding of Enshu textiles.

At the venue, there will be exhibits where visitors can see and touch unique fabrics and threads before they become clothing, as well as explanations of the division of labor in the Enshu production area and the process of weaving a single piece of fabric. In addition, collaborative activities with the region and other production areas, such as a dyeing renewal project and cotton cultivation in terraced fields, will also be exhibited.

Exhibition Contents

Room 101-N Feeling Clothes

This room introduces the unique fabrics and threads before they become HUIS clothing from various perspectives.

Room 101-S Collaboration with Production Areas

This room showcases HUIS's initiatives to connect regional industries to the future, such as the dyeing renewal project "Renew HUIS" and cotton cultivation in terraced fields.

Room 102 From Upstream to Downstream

This room introduces the highly specialized processes involved in weaving a single piece of fabric, one by one.

Exhibition Information Leaflet

Click here for the PDF data of the exhibition information leaflet

d158371-34-e5c4d7e56887feb07610eec75a5436ef.pdf

Content During the Exhibition Period

During the exhibition period, a gallery talk by HUIS representative Matsushita (July 11) and a semi-custom order event for Enshu textiles, "entrance" (July 11, 12), will be held concurrently. This event will allow visitors to enjoy the production of the region three-dimensionally not only by "seeing" the exhibits but also through experiences of "listening," "touching," "making," and "choosing."

[Gallery Talk Overview]

Date and Time: July 11, 2026 (Sat) 18:00 onwards

Venue: Kamie Art Center Rooms 101-103

Content: A guided tour of the exhibition with explanations by Masaki Matsushita, representative of HUIS.

(*Advance application required)

[Enshu Textiles Semi-Custom Order Event "entrance" Overview]

Date and Time: July 11 (Sat), 12 (Sun), 2026

Venue: Kamie Art Center 3F, Room 301

Content: A semi-custom order event by "entrance," a young project team involved with Enshu textiles. Visitors can talk directly with Enshu textile artisans, choose their preferred fabric and clothing style, and order their own unique garment.

Enshu Textiles Apparel Brand "HUIS"

An apparel brand based in Hamamatsu City that produces all its products using Enshu textiles. It operates seven showrooms nationwide, approximately 80 retail stores, and participates in events both domestically and internationally. Leveraging the advantage of the Enshu production area where old shuttle looms still exist, the brand focuses on producing fabrics with the special texture and functionality created by shuttle looms, gaining fans across the country. Unlike ordinary apparel brands, it produces and disseminates information about products that promote the production area and industry.

Published books include "HUIS's Clothing Production - A Production Area Brand from Enshu Changes the Apparel Industry" (Shufu to Seikatsusha, March 2024) and "The Choice of Production Area-Based Apparel - The Challenge and Trajectory of Enshu-Based Apparel Brand HUIS Challenging Industry Norms" (Nikkan Gendai/Kodansha, May 15, 2026).

View Details

Shibuya SHOWROOM: Shibuya Scramble Square 9F (inside garage), 2-24-12 Shibuya, Shibuya-ku, Tokyo

Marunouchi SHOWROOM: Marunouchi Building 4F (inside garage), 2-4-1 Marunouchi, Chiyoda-ku, Tokyo

Yokohama SHOWROOM: Yokohama Bay Quarter 3F (inside noni), 1-10 Kinko-cho, Kanagawa-ku, Yokohama, Kanagawa Prefecture

Tachikawa SHOWROOM: GREEN SPRINGS E2-208 (inside Rust), 3-1 Midori-cho, Tachikawa, Tokyo

Nagoya SHOWROOM: Global Gate 3F (inside garage), 4-60-12 Hiraiike-cho, Nakamura-ku, Nagoya, Aichi Prefecture

Toyohashi SHOWROOM: (inside garage), 17 Akebono-cho Minamimatsubara, Toyohashi, Aichi Prefecture

Osaka SHOWROOM: KITTE Osaka 3F (inside garage), 3-2-2 Umeda, Kita-ku, Osaka City, Osaka Prefecture

HUIS's characteristic is its product development centered on Enshu textiles woven on the valuable old "shuttle looms" that still exist in the Enshu production area. The brand, which started in 2014 by a couple, led by Masaki Matsushita (Representative), who was formerly involved in industrial promotion as a Hamamatsu City official, is an apparel brand originating from a production area. Books "HUIS's Clothing Production" (Shufu to Seikatsusha, 2024) and "The Choice of Production Area-Based Apparel" (Kodansha, 2026) have been published.

The "Shibuya Showroom" at Shibuya Scramble Square 9F (inside garage) is the flagship store, bustling with domestic and international visitors. "Enshu Textiles" have long been known in the industry as world-class high-end shirt fabric. HUIS's fabrics, woven slowly over 20 to 30 times the usual time, possess special texture and functionality.

Book "The Choice of Production Area-Based Apparel - The Challenge and Trajectory of Enshu-Based Apparel Brand HUIS Challenging Industry Norms"

Author: Masaki Matsushita, Representative of HUIS

Release Date: May 15, Reiwa 8 (2026)

Price: 1,650 yen (tax included)

Published by: Nikkan Gendai, Distributed by: Kodansha

This book condenses the story from being captivated by "Enshu Textiles" during his time at the city office in charge of promoting agriculture, forestry, and fisheries, to starting his business, and the know-how for brand growth, depicted from the perspective of an "administrative official x entrepreneur." HUIS, a brand that emerged from a regional textile production area, has achieved steady growth with high-quality fabrics born from old looms as its weapon, with a different value system from mass production and mass consumption. This book depicts its trajectory, challenges, and the new possibility of "production area-based apparel."

SNS

HUIS onlinestore: https://1-huis.stores.jp

Instagram: https://www.instagram.com/1_huis

facebook: https://www.facebook.com/huisenshu

X: https://x.com/1_huis

YouTube: https://www.youtube.com/channel/UCLrebj-XFaipt0rfw6K5MFQ

Projects

[Sewing/Weaving/Knitting] Hobonichi x HUIS

https://1-huis.com/hobonichi

Shin R25 x HUIS

https://1-huis.com/interview

Enshu Textiles x Kurumeki Terraced Fields Project

https://1-huis.com/kurumeki

HUIS x Nagoya Kuromonkatsuzome Yamakatsu Dyeing Renewal Project

https://1-huis.com/renew

Adult Clothing Choices Start from the Production Area!

https://1-huis.com/talk_sanchi

HUIS's Yurufuwa Radio

https://1-huis.com/yurufuwa_radio